Do You Know The Seven New Trends Of China'S Luxury Consumer Groups?

Recently, Reuters conducted a large-scale survey of luxury retailers in the US, Asia and Europe.

The survey shows that the consumption habits and tastes of Chinese luxury consumers are changing dramatically, and the seven new trends of the global luxury consumer groups are summarized.

According to the survey, the seven new trends are: shopping motivation change, overseas consumption becoming the main force, rapid expansion of scale, the impact of China's economic situation, traveling alone, cultural experiences and preferences.

Luxury brand Valentino (Valentino),

(Dolce & Gabbana) luxury brands such as Versace (Versace) are among the consumers most interested.

From the result, the motivation of Chinese consumers to buy luxury goods is more for themselves or friends rather than gifts for superiors or officials.

And Chinese tourists overseas.

It also accounts for more than 2/3 of Chinese consumers' luxury purchases. The total consumption of luxury goods by Chinese customers in 2015 is expected to reach 2590 billion, and most of them have their own preferred brands.

Besides, Chinese consumers are starting to travel more individually rather than group tours.