Zhangcha: "Factory Stores" Integration To Enhance The Right To Speak In The Industry

Through the "Internet +", the traditional knitting industry's production mode, sales mode and other aspects of innovation will be realized. With the help of information technology, the knitting industry will be promoted to the high end and the industrial form will extend to the width.

Promoting the standardization, mass production, and fixed production mode of traditional manufacturing industry, developing towards individuation, small batch, flexibility and intellectualization, giving birth to a new business mode guided by consumer demand, effectively enhancing the production efficiency, profit margin level and market reaction ability of Zhangcha's traditional dominant industries, and reconstructing the core competitiveness of traditional industries.

"Zhangcha knitting has strong capabilities in production and manufacturing, such as mercerized cotton is the best in China, with strong industrial foundation, but lacks its own brand. In the future, it needs to fill this gap, from OEM to ODM, and then to the direction of its own brand."

In the "China Knitting Industry Summit Forum" held last year, Yang Shibin, President of the China knitwear industry association, asked Zhangcha to knit the pulse of knitting, and proposed that Zhangcha should enhance its own brand research and development and enhance the added value of its products.

In order to further promote the pformation of Zhangcha's knitting industry, this year's "Zhangcha Internet + action plan" proposed by Zhangcha put forward that we should make use of the Internet + to pform traditional knitting into fashion knitting industry and realize the integration development of factories, shops and businesses.

Among them, the factory refers to the knitting and clothing production enterprises, the shop is the exhibition hall showing knitted embryo cloth and knitted garments, the business refers to the electronic commerce, and uses the Internet to link the whole industrial chain.

That is to say, through the "Internet" technology, we can pform the traditional knitting enterprises' homogenization, mass production and sales mode, satisfy the customers' personalized needs in marketing, meet the flexible customized demand in production, and "what customers need and design what they produce."

Specifically, Zhangcha will strive to build a professional town "Internet +" service support platform, build "Internet +" service support platform, guide enterprises to get online "electric shock"; speed up pformation and upgrading the buildings on both sides of the Zhangcha Sha Road, and build the "Sha Huang Road" into the "golden yellow road" of China knitted; take the declaration of the national famous brand brand demonstration zone and the creation of China T-shirt creative research and development center as an opportunity to promote the cultivation and development of regional brand; and speed up the construction of high-end industrial carriers such as the East 100 million industrial park, the Tong Meng world industrial innovation base, and "Xicheng 2.3".

"Zhangcha will comprehensively enhance the competitiveness of the knitting industry in Zhangcha by equipping intellectualization, management information, designing data and selling electricity suppliers".

He Yongqing, deputy director of Zhangcha subdistrict office.

In fact, as early as 2008, Foshan Anthony Knitting Co., Ltd. set up a digital textile and garment engineering and technology center, the first to introduce RFID Internet of things technology in the production process, and introduced the production hanging equipment to change the labor intensive property of the knitting industry, and realized the semi-automatic production mode.

Nowadays, the combination of the Internet and knitting industry has extended to various links such as product design, brand building and so on.

The local clothing leading enterprise, the golden cotton company, has hired a high-end clothing design professional team from Italy to register and set up a network technology company, vigorously cultivating and promoting its own brand.

Golden cotton also plans to hire more than 1000 square meters of shops in south of the Five Ridges Tiandi, through the combination of culture and fashion to show the knitting culture, historical origin and development process, and display and popularize traditional products and corporate brand in a completely new way.

Up to now, enterprises including Anthony, Jin Hong cotton, Everbright, Wanshan and other enterprises have established engineering and technology research and development centers, including more than 20 knitting enterprises on the scale, which have implemented ERP management, and over 100 knitted garment enterprises have established digital marketing platform and e-commerce platform.

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Combined with the traditional knitting industry, the pillar industry with over 30 billion output value is giving new vitality.

In order to further guide enterprises to strengthen R & D and design, promote the pformation of the knitted apparel industry from original production to innovation and design, promote the construction of standard alliance, and develop knitted fabrics.

In order to find new breakthroughs in the fields of information application and industrial culture, Zhangcha successfully introduced east China's industrial carrier such as billion industrial park, Tong Meng world, Xicheng 2.3, and strengthened the integration of knitting and upstream and downstream industries.

Among them, the eastern settled billion industrial park, which was signed last year, is the first pilot base for knitting e-commerce in China. It integrates the knitting industry of Zhangcha through the channel of e-commerce, and seeks the pformation and upgrading of the industry.

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The advantage of the knitting industry lies in its complete range, which can quickly cater for the development needs of fashion trends.

Chen Jie, President of Guangdong East established billion Group Co., Ltd., in an interview with the media, said that the replacement cycle of the fashion trend in the future will be shorter and shorter. The reaction speed of the knitting industry in Zhangcha will become an important competitive power.

"We mainly introduce the upstream and downstream industry chain of knitting industry to enter the park, and integrate the knitting industry in Zhangcha through B2B and B2C, and shape the regional brand of Zhangcha knitting, so as to enhance the overall competitiveness of the industry."

Tan Licheng, deputy general manager of Guangdong east base Klc Holdings Ltd, said that the establishment of the East billion industrial park will serve as a demand for the application of the knitted industry to build an Internet platform, including opening up an office building to expand the application of electric business, introducing hundreds of small and micro businesses, and developing and producing investment centers with some big schools.