The Story Of Clothing Brand Related To World War II

During World War II, fashion center France was the hardest hit area of Nazi invasion. Many fashion shops, including Chanel, shut down and took refuge.

German Nazi ransacked the Paris haute couture headquarters, checked all the fashion industry materials, and sealed up shops, including Mrs. Leigers and Balenciaga.

During World War II, Christian Dior, founder of Dior, served in the army for a year. Then Marshall textile factory of French textile tycoon Marshall recruited a new designer, and Dior returned to her old line.

The return of Dior led to the great resettlement of fashion business after World War II.

In 1947, Dior released its debut show, one of which is called the "bar" women's suit, which is now regarded as the representative of "New Look".

The "new style" series highlights the feminine curve. After experiencing the dull, monotonous and overemphasized functionality of the dress during the war, there has been a strong market demand for the design that can emphasize the female figure.

In fact, a series of sales figures prove that Dior has indeed grasped business opportunities.

In 1949, Dior's clothing export revenue accounted for 5% of France's total export earnings, accounting for 75% of the French fashion industry's export revenue.

Vogue magazine concluded: "at the end of the war, the French clothing store is in a depressed period. The fashion industry that has led the new fashion to Paris has made the French garment industry reborn and has made itself famous."

Balenciaga is also aware of the need for postwar women's clothing.

Designer Stovall Baranska (Crist BAL Balenciaga) designed the suit in 1950, which is quite similar to that of Dior in the same year. It is made of pile gauze and is equipped with waist belt, which is also highlighting the waist of women.

In 1960s, when the goods were more prosperous, the family began to return to the upper class with the design of thick cloth and embroidery.

Chanel returned in 1954 - it is said to be a woman who complained about "50 years of age", and Gabriel Chane, 70, returned to the fashion world at Gabrielle Chanel.

She brought to the post-war fashion world gold flower chains, gold plated buttons and pure black silk bow ties.

In those days, women who were so far away from the hardships would be delighted and successful.

The reshuffle of the garment industry after World War II has also promoted the prosperity of some new brands.

In 1949, with the support of former teacher Dior, Pierre Cardin began to start his own business independently.

Perhaps it was from the teacher that the business rule of post-war design was learned. In 1953, Pierre Cardin catered to the Parisians' taste in the bright colors on the personal fashion show, and was sold out on the market, and the name of the newspaper was Pierre Cardin.

In addition to the brand that draws energy from designers in wartime, other brands such as Givenchy, Hermes and Gucci captured the prosperity of Hollywood films after the war and won the commercial success with the help of movie stars.

To a certain extent, World War II helped Hollywood establish the status of DreamWorks. During the period when cultural life was in a mess, Hollywood in the United States created tens of thousands of roles and spread the concept of Utopian Utopia to the masses.

The film stars represented by Vivien Leigh, Greta Gabo, Betty Davis and Katharine Hepburn satisfy the women's imagination of the ideal life at that time.

Givenchy's success is inextricably linked to Hollywood.

As one of the new top designers after World War II, Givenchy is very intimate with Paris, but unlike the low-key Paris family, he attaches great importance to media exposure.

In the breakfast of Tiffany in 1961, Audrey Hepburn wore the little black dress of Givenchy.

Even after being bought by LVMH in 1988, Givenchy's business performance has always been excellent.

In 1993, Givenchy relied on the annual sales of $176 million a year to become the second largest Qian Shu group in the LVMH group after Dior.

The Hollywood movie stars have also benefited the Hermes, which was launched by the Hermes family since 1837.

The most famous example is a photo taken in 1951, the Hollywood star Grace Kelly, who has become the new princess of Monaco. She concealed her pregnant abdomen with a Hermes handbag designed from a saddle bag.

The bag was immediately named Kelly Kylie (Bag bag).

Subsequently, celebrities including Ingrid Bergmn, Rand La Pago, Henfred Bogart, Kennedy and the new superstars began to chase Hermes.

Hermes was expanded by momentum. Until 1970s, a series of Hermes stores opened in Europe, Japan and the United States.

Such behaviour by the German army is not a barbaric occupation, but a fashion industry that intends to control Jews' involvement. It wants to move Paris's fashion to Berlin.

The Nazis believed that Berlin or Vienna should be the home of women's clothing.

Lunesi Lelong (Lucien LeLong) was the chairman of the Paris High Fashion Federation.

He not only urged several designers to continue their business, but also worked hard to protect the employment of fashion workers.

"If it's not in Paris, it's going to die," he said.

In order to keep the fashion industry in Paris, as long as the war did not erupt in 1936, Le lung began to use all his powers to lobby the parties. This is why Lanvin, Fath and Rochas have been able to survive in the confederation's fashion shops.

However, there are many ways to survive in wartime fashion business in Paris.

French luxury goods and women's wear shops represented by LV were maintained by selling goods to local Nazi officers and adultery wives.

Politically, it may be dishonorable, but it is also a support for these brands to survive.

But even if we work harder, we need to solve the problem of shortage of materials, which is the most important raw material for fashion design.

In Britain and the United States, it is a common practice of the government to ease the gap by adjusting the materials for making fashion.

When the US government reduced its fabric production by 15% as a national goal, the fashion industry was frozen.

From 1941 to 1945, the American fashion world was at a standstill.

Similarly, in Britain, the quantitative rationing introduced in 1941 has drawn stringent regulations ranging from cloth to skirt to button.

At that time, civilians were forbidden to wear silk because silk fabrics were used as parachutes. A luxurious export cap was usually made up of remnant rags. Due to the shortage of rubber supply, the joints of clothes were changed to metal materials, so that clothes no longer needed belts or other fixtures.

Even in 1941, even all the boutiques in Germany were merged by the Berlin Model Association, and the products produced were exported only.

During World War II, the founder of Dior

(Christian Dior) served in the army for a year, then the French textile tycoon Marshall's textile factory recruited a new designer, and Dior returned to its old line.

The return of Dior led to the great resettlement of fashion business after World War II.

In 1947, Dior released its debut show, one of which is called the "bar" women's suit, which is now regarded as the representative of "New Look".

The "new style" series highlights the feminine curve. After experiencing the dull, monotonous and overemphasized functionality of the dress during the war, there has been a strong market demand for the design that can emphasize the female figure.

In fact, a series of sales figures prove that Dior has indeed grasped business opportunities.

In 1949, Dior's clothing export revenue accounted for 5% of France's total export earnings, accounting for 75% of the French fashion industry's export revenue.

Vogue magazine concluded: "at the end of the war, the French clothing store is in a depressed period. The fashion industry that has led the new fashion to Paris has made the French garment industry reborn and has made itself famous."

Balenciaga is also aware of the need for postwar women's clothing.

Designer Stovall Baranska (Crist BAL Balenciaga) designed the suit in 1950, which is quite similar to that of Dior in the same year. It is made of pile gauze and is equipped with waist belt, which is also highlighting the waist of women.

In 1960s, when the goods were more prosperous, the family began to return to the upper class with the design of thick cloth and embroidery.

Chanel returned in 1954 - it is said to be a woman who complained about "50 years of age", and Gabriel Chane, 70, returned to the fashion world at Gabrielle Chanel.

She brought to the post-war fashion world gold flower chains, gold plated buttons and pure black silk bow ties.

In those days, women who were so far away from the hardships would be delighted and successful.

The reshuffle of the garment industry after World War II has also promoted the prosperity of some new brands.

In 1949, with the support of former teacher Dior, Pierre Cardin began to start his own business independently.

Perhaps it was from the teacher that the business rule of post-war design was learned. In 1953, Pierre Cardin was in the private sector.

On the bright colors, it caters to the taste of Parisians, and is sold out on the market. Pierre Cardin's name is the highlight of the newspaper.

In addition to wartime follow

Other brands, such as Givenchy, Hermes and Gucci, have captured the prosperity of postwar Hollywood films and won commercial success with the effect of the movie star effect.

To a certain extent, World War II helped Hollywood establish the status of DreamWorks. During the period when cultural life was in a mess, Hollywood in the United States created tens of thousands of roles and spread the concept of Utopian Utopia to the masses.

The film stars represented by Vivien Leigh, Greta Gabo, Betty Davis and Katharine Hepburn satisfy the women's imagination of the ideal life at that time.

Givenchy's success is inextricably linked to Hollywood.

As one of the new top designers after World War II, Givenchy is very intimate with Paris, but unlike the low-key Paris family, he attaches great importance to media exposure.

In the breakfast of Tiffany in 1961, Audrey Hepburn wore the little black dress of Givenchy.

Even after being bought by LVMH in 1988, Givenchy's business performance has always been excellent.

In 1993, Givenchy relied on the annual sales of $176 million a year to become the second largest Qian Shu group in the LVMH group after Dior.

The Hollywood movie stars have also benefited the Hermes, which was launched by the Hermes family since 1837.

The most famous example is a photo taken in 1951, the Hollywood star Grace Kelly, who has become the new princess of Monaco. She concealed her pregnant abdomen with a Hermes handbag designed from a saddle bag.

The bag was immediately named Kelly Kylie (Bag bag).

Subsequently, celebrities including Ingrid Bergmn, Rand La Pago, Henfred Bogart, Kennedy and the new superstars began to chase Hermes.

Hermes was expanded by momentum. Until 1970s, a series of Hermes stores opened in Europe, Japan and the United States.