Decrypt Overseas Full-Time Buyer: Cross-Border Electricity Supplier Tide

It has always been the impression of people who have been shopping in shopping malls, carrying all kinds of famous shopping bags on their shoulders, talking about the natural shoppers who are famous for their brands.

If it's not a call to Jay, it's hard for you to imagine that this full-time buyer from Losangeles is a 31 year old man who is a baby daddy with two children.

In the United States, when choosing a major in the University was business, and he was also a tide man. After two years of work, Jay gave up the job with a steady salary and became a full-time buyer.

In less than a year and a half, Jay traveled to several shopping centers in Losangeles, including Desert Hills Premium Outlets, Camarilo Premium Outlets, Ontario Mills and so on.

Starting at nine o'clock every night, he began to do some live broadcast on some platforms such as cargo terminal artifact, WeChat friends circle, micro shop and so on, attracting domestic users with attractive prices.

At present, his monthly water flow can reach 4.5 million yuan when he is high, and there are 1.2 million yuan a month when he is low.

Even with only 20% of his earnings, he has at least ten thousand dollars a month in net profit.

According to Gallup poll, most Americans believe that a family of four needs to earn 58000 dollars a year to live on.

Therefore, Jay is very satisfied with the buyer's job and can get a lot of money.

However,

Jay will also pay close attention to it.

The impact of fluctuations and the competition brought by the increasingly pparent cross-border e-commerce platform.

Both physical and mental

In most people's eyes, a buyer is a profiteering industry that can only get large sums of money by shopping.

In addition to keeping in touch with hundreds of thousands of fans every day and spending ten hours on a daily basis, they also need to send out a single single package, and finally undertake various services after sale.

In addition, we should use the friends circle, forum, micro-blog every channel to call and promote.

For thousands of buyers, this is a physical and mental activity.

The main products of Jay are fashion bags, shoes and accessories.

In an interview with the economic news reporters in twenty-first Century, he said: "the price difference between these categories is relatively large, and we can get a higher profit margin.

And for domestic people, this is almost just needed. "

He explained to reporters that domestic brands such as Coach, MK, CK and other American brands are the best entry points for primary purchasing.

"Up to now, those brands that sell the most are sold every month, but the basic picture is small profits but quick turnover. Because there are too many people to sell, you must have a price advantage, so there is not much money to make."

{page_break}

Fortunately, Jay takes the mode of online live purchasing. Users can see the picture and text he sent out, and if they are interested in placing the order, Jay will place the order in the store.

So, less.

The risks it brings.

Occasionally, a large sale of thanksgiving or Christmas will be held, and a group of hot products will be hoarded according to their own eyes.

In his view, there are more and more people doing this business.

The threshold and challenge lies in the fact that only by having a precise aesthetic and vision can we select products and make the list.

"For example, the brand name of Coach is also very important. Foreign people like those personalized designs, and the more popular they are, the more popular they are.

However, people who buy this brand in China will still like those common styles which are well regulated. They may only see someone on the street who looks good and will follow suit.

Therefore, the mentality of Chinese consumers is very strong.

Jay added further.

Perhaps it is based on confidence in their own vision. Over the past year, Jay has not had much stock in hand.

"Only once, DKNY's wallet can't be sold in the hands. I thought it was three hundred or four hundred yuan after seventy percent off, the price was cheap enough, and the difference between the wallet and the domestic price was large. I didn't expect the market to be inaccurate. DKNY is not so popular in China, so it can't be sold."

However, this will not bring economic losses to him, and finally he will be able to return the goods with a small shopping ticket.

Uncertainty is strong.

Overseas purchasing has evolved into a foreign force for cross-border electricity providers.

Publicly available data show that the negative growth of domestic luxury consumption in 2014 is one of the reasons for overseas purchasing.

Purchasing accounts for 15% of the country's total share of luxury goods, with a market scale of about 55 billion -750 billion yuan, which mainly focuses on cosmetics purchasing, leather luggage, watches and jewelry. The total market accounts for about 50% of China's store sales.

However, buying and selling seems to be huge and no operation. In fact, there are many uncertainties.

In today's domestic market, the enthusiasm of consumers has generated a large number of cross-border e-commerce platform.

If luxury brands continue to cut prices in China, coupled with the diversion of e-commerce platforms, overseas purchasing is bound to lose part of the market.

{page_break}

In addition, some analysts believe that exchange rate fluctuations and policy regulation are all risks in the industry.

In this regard, foreign pier CEO Zeng Bi Bo, in an interview with the economic news reporters in twenty-first Century, said that

It is inevitable that the import industry will be affected. The volume of trade imports is large and the period is short. The impact of exchange rate on individual commodities will be magnified.

"It has little impact on the import of overseas direct mail, because the overseas direct mail mode of the buyer mode is mainly non-standard products, consumers are less sensitive to the price, and the operation is more flexible."

Jay also admitted that exchange rate fluctuations have a certain impact, but will not affect the price of commodities.

"We all know that raising prices will reduce sales, so we would rather lose two or three points of our profits.

It doesn't matter to us. What matters is the amount of travel. "

What worries him most is the harsh tax system in the United States.

In the United States, there is a saying that there are two things in life that can not be escaped: death and taxation.

According to the revised American new tax law of 2013, anyone who has American citizenship and residence right, even if you never made money in the United States, did not work in the United States. You still need to return your income to the United States every year.

With the growth of sales, tax evasion and swap are also a sweet worry for buyers in the US.

Jay is also prepared to take a look at the future plan, but he is still optimistic.

"I want to develop more fashionable and personalized brands and products so as to increase profit margins.

Selling those hot selling standard products is to ensure the lowest monthly profit. I believe this industry will continue to be hot. As long as there is domestic demand, we can continue to insist on it.

In his view, the buyer is certainly a money making livelihood, but let his favorite merchandise be recognized by the buyer, that is his greatest sense of achievement.