Will The "Face Changing" In New York Fashion Week Have The Desired Effect?

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At the end of Gao Ding Zhou, it was always thought that the 2016 spring and summer four fashion weeks were far apart. Now it has entered August, and the 2016 spring and summer fashion week will be staged.

New York fashion week, as the first stop of fashion week, has changed quite a lot this year. It has been naming its Mercedes Benz with its parting ways and changing its new LOGO. In addition, its LOGO has been replaced. So why does it change the effect of the replacement?

New York fashion week has changed dramatically. WME-IMG and Made Fashion Week have been combined into one, choosing a new show venue and a new Logo appearance.

At the beginning of the year, Mercedes Benz was no longer the sponsor of New York fashion week, so its name also changed from "Mercedes-Benz FashionWeek" to "New York Fashion Week" (New York FashionWeek).

In addition, the organizers will merge with another creative fashion week MADE in New York, which will be its first appearance in September.

The venue of the show also changed, and the sponsor IMG ended the 4 year contract with the Lincoln center.

For its replacement of LOGO, the American Fashion Designers Association (CFDA) said: the color of the LOGO is blue.

The orange color became more vibrant after a short time. The inspiration of the new Logo came from the flag color of New York. The space between the characters and the dashed line symbolized the lines of sewing and the streets of the city.

The idea of changing new Logo is discussed by Steven Kolb and CFDA Diane von Furstenberg and mayor Bill de Blasio.

Diane von Furstenberg and Steven Kolb propose, "whenever there are so many people coming to New York in the fashion week, there are so many wonderful things to happen. There should be a brand that brings them together, just like a big umbrella that envelops you."

CFDA combines the brand strategy and Innovation Agency Redscout to carry out the Logo research and development.

It is also known that the new Logo will be formally used in New York women's wear week from September 10th to 17. CFDA will also actively share and disseminate fashion week content through CFDA.com and other social channels.

Its purpose is to unify all kinds of activities in New York fashion week and improve its identification, so as to create brand-new urban brand names.

"We look forward to making New York fashion week a famous brand in this city."

CFDA CEO Steven Kolb said so.

In addition, the project will be used in all fashion events, including the next men's week, wedding week, early spring and early autumn.

Other retailers, cultural institutions, fashion schools and other sponsors of New York.

The organization will need to apply for approval to use the Logo.

There are also major designers in New York, including Marc Jacobs, Ralph Lauren, Michael Kors, Alexander Wang, Proenza Schouler, Tommy Tommy, and even in the stadiums and gymnasiums.