Lady Gaga's Pet Dog Shot Coach For Cox Chi.

Coach brand is working with pets in the new advertising blockbuster. The advertising blockbuster from Steven Meisel palm is named Coach Pups. The most famous protagonist is Lady Gaga's pet Miss Asia Kinney, which displays its brand Edie and Rucksack bag.

Cox Chi Creative director Stuart Vevers said he had never had such a happy advertising scene. The cooperation between Steven Meisel and these cute puppies has sprouted. We hope to create happy, happy pictures.

We have drawn inspiration from the original idea of coco Chi, and the brand has photographed the dog Eddie in the Frasier of the American drama, to create cheerful, funny and characteristic style. This is exactly the brand of Cox. Core value Where.

The famous dogs in this season's advertising blockbuster will show their individuality in every poster. Relevant Advertisement It will be launched in July, and other famous dogs will appear on the stage one by one.

Related links:

You may be strange to Proenza Schouler, but you must have heard of PS1 bag. It is the IT bag that has been on fire since it was launched in 2008.

"The first thing we need to do is to manage expenses more rationally." Ron FraschFrasch, partner of Castanea Partners, a new shareholder, said in a conference call on the office. "We need to reclaim our handbag business. Handbag sales have slowed down in the past year and a half, but this is our biggest profit item and we have the greatest assurance to help improve our overall sales."

Frasch emphasized that in the past two years, the company's handbag sales have declined. This should be the most taboo sales performance of luxury brands. In the luxury industry, handbags are the most profitable accessories for brands, and their production costs are easy to control, and they are most popular among luxury customers because of their high reuse rate.

"There are so many brands that people will think of their family first when they mention their names," Frasch said, for example, like Hermes's platinum bag and MaxMara's coat.

In addition to the characteristics of handbag items, Proenza Schouler's PS1 bag series does have the potential to become Proenza Schouler signboards.

After graduating from the Parsons School graduate Lazaro Hernandez and Jack McCoullough in 2002, the first series was launched by a senior department store in the Barney New York phase.