Alexander Mcqueen The Largest Customer Is Chinese.

AlexanderMcQueen hopes to increase the total number of Direct stores to 90 in the next 3 or 4 years, and increase the share of revenue from 54% to 2014 in the 2014 fiscal year.

RBCCapitalMarkets's data are based on the relevant data released by investor conference on AlexanderMcQueen 19 last week. It is reported that leather products currently account for only 20% of AlexanderMcQueen's income, which is rare in the luxury goods industry, while women's clothing income is the most important source of AlexanderMcQueen, accounting for 38%. The proportion of men's clothing income is 15%, and e-commerce income accounts for only a fraction of the 2% of AlexanderMcQueen's income.

According to the market, Chinese consumers have become the largest AlexanderMcQueen customers, contributing 32% of the revenue to the brand, but most of the sales are still made in China.

Contributions overseas, because by Region AlexanderMcQueen Asia Pacific market share of income is only 22%, the Americas market accounted for 31%, EMEA area accounted for 43%.

By the end of 2014,

There are 35 direct outlets in the world and 5 new ones during the period. In addition, the company operates 11 stores through agents, including the Beijing store opened in 2014.

According to reports, KeringSA (KER.PA), the British brand AlexanderMcQueen of Kai Yun Group Holdings, hopes to expand its stores to 500 million euros in the next 3 to 4 years.

AlexanderMcQueen by designer

Founded in 1992, KeringSA, formerly known as PPR, opened its AlexanderMcQueen51% holding stock through its subsidiary GucciGroup in 2000.

In February 2010, due to the suicide of LeeMcQueen, the design work was handed over to SarahBurton, who joined the company in 1996.

KeringSA Kai Yun group has not disclosed the specific income of AlexanderMcQueen brand separately in the earnings report. Apart from the separate disclosure of the three major brands of Gucci, Gucci, BottegaVeneta and YvesSaintLaurent, 10 brands such as AlexanderMcQueen, StellaMcCartney and Brioni have been combined in the earnings report as "other brands" in the luxury sector.

According to the data, in the 2014 fiscal year, the "other brands" combined income of the luxury sector totaled 1 billion 423 million 600 thousand euros, an increase of 14.4% over the 1 billion 244 million euros in 2013, but an increase of only 6% on the basis of that. In the first quarter of this year, the sector earned 383 million 600 thousand euros, an increase of 14.4% over the same period, but a decrease of 4.5% on the basis of that, indicating that the sector was constrained by the retail environment and the weakness of the Asia Pacific region.

RBCCapitalMarkets said in the report that the AlexanderMcQueen brand had no plans to split the listing, and it was expected that the profit margin of the brand EBIT could reach 15%, but expressed dissatisfaction with the brand's sales capacity per unit area, hoping to increase from the current 15000 euro / square meter to 20000 euros / square meter.