Gap, Abercrombie And Their Peers Are Stuck In The Middle.

Gap, Abercrombie and their peers are stuck in the middle.

But they also lose their hands in a game they once dominated, that is, become the first choice for teenagers and young people with money and leisure.

Today, this role has fallen on H&M and Zara giants.

Among them, the former is headquartered in Sweden and the latter belongs to Spanish Company Inditex, which can launch a cheap version of T trend in a few weeks.

H&M's 368 stores in the United States plan to increase another 65 this year, and every day there are new stores.

Japanese giant FastRetailing

Like Gap, because it is also a basic selling item.

But UNIQLO's basic price is cheaper, and there are dozens of colors.

Fabrics, but also provide medium priced designers and celebrities, including designer Jill Sanda (JILSANDER) and musician Farrell Williams (PharrellWilliams) series.

In the past four years, the company has grown to 42 stores in the United States and is planning to open more stores.

Last September, another fast fashion brand came to the United States.

The Primark, based in Dublin, Ireland, has 20 stores and sells goods even cheaper than H&M: its latest catalogue lists eight dollars in neck skirts and ten dollars in bikini bathing suits.

American

They still outnumber these rising stars in the number of stores, but they are firmly locked in the outdated mode.

"In 1980 and 1990s, there was no channel to reach more high-end fashion."

Kate Davidson Hudson, co-founder of online fashion magazine Editorialist, said: "at that time was the golden age of business and entertainment, and the core businesses of the business were selling well". (KateDavidsonHudson)

"But now, everyone can see what is on the T platform through social media and blogs. Everyone is a critic, and customers want to see it right away."

"Brands like Gap are very outdated," she said.

Store sales for at least one year are a closely watched data in the retail industry, and Gap's data have declined for 13 consecutive months.

The high-end brand of the company, BananaRepublic, has also suffered setbacks, despite its excellent performance in its cheap brand OldNavy.

Abercrombie&Fitch's comparable sales have declined for three consecutive years.

At present, the brand is undergoing a comprehensive adjustment, including clothes for the naked muscles.

Before, they have become some kind of Logo of this company.

Last week, the brand confirmed that Katia Kissi, a former Lucky magazine, will become the new creative director of the company. "KatiaKuethe"

Even J.Crew, the darling of the retail industry and a group of loyal followers, has suffered a lot. Its printing, sequins and basic models are becoming increasingly obsolete.

At the beginning of this month, J.Crew announced that it would abolish 175 posts and replace the person in charge of the same name.