Tom Ford Enters Net-A-Porter Store And Opens New Mode

Since its inception in 2005, TomFord has grown to a brand close to one billion in retail sales, with more than 110 retail outlets.

　　 Luxury goods The luxury brand online store business of Net-a-porter, an e-commerce group, will be stationed in second cooperative brand TomFord after trial run by Chanel Chanel. But once the show didn't allow photographers to stop taking pictures, not to let fashion bloggers come in, clothes didn't get on the shelves. Pictures of TomFord did not go online.

Designer luxury brand TomFord, the first e-commerce website TomFord, was launched in April last year, but sold only handbags for men's and women's wear. Shoe shoe , small leather products, glasses, jewelry and TomFordBeauty series of cosmetics and fragrances, and only for American users.

and TomFord The Net-a-porter shop will sell its clothing series online for the first time online. Women's clothing will take the lead in landing on Net-a-porter in July, and men's clothing will be postponed to September on MrPorter. In addition, TomFord shoes, accessories, cosmetics, perfume and men's care products can be purchased at Net-a-porter store.

SarahRutson, vice president of Net-a-porter global sourcing, pointed out that its strong sales capability is very helpful to the limited participation of e-commerce or even the luxury brand of e-commerce business. She also revealed that besides Chanel Chanel and TomFord, there are more luxury brands ready to cooperate with Net-a-porter to open shop in China. MrPorter purchasing director TobyBateman is expected to sign the Italy cashmere luxury brand BrunelloCucinelli in July.

Net-a-porter Group Ltd., created by Natalie Massenet in 2000, is currently merging with Yoox Sp A (YOOX.MI) from the Italy luxury business group. Yoox SpA's luxury brand store business is very mature. As of the first quarter, the group's luxury brands, which are Giorgio Armani Giorgio Armani, ErmenegildoZegna Zegna and France luxury group KeringSA (KER.PA), operate a total of 38 flagship brand stores, which earned 114 million 500 thousand euros last year, an annual growth of 11.9%.