Who Broke Up The Dream Of Leather City In Tongxiang, Zhejiang?

Reporter in

Municipal government in 2005, a "special meeting minutes" to see that the first leather city in Tongxiang was then established as the "key professional market in Tongxiang", the local media also had a great deal of ink for its Haining business prospects.

Nowadays, visitors will be very sad about the recent situation: the glass windows are broken down, and they are looking inside. The incomplete plastic models are all in disorder. The cartons, hangers and other old things are all in a mess. Even the walls of the fa ade have been eroded, and there has been no life.

Only the rain fell repeatedly on the elaborate sculptures of lotus sculptures in the past.

What broke this dream? Let's go to see Xiaobian.

In an old and yellowish investment brochure, reporters saw Jiaxing, Zhejiang.

After the plan is completed, there are three giant coconut trees on the first floor of the shopping mall, and the blue sky and white clouds can be seen through the glass dome. This layout is fashionable in the county-level city of Northern Zhejiang.

However, despite the fact that millions of tourist resources in Wuzhen are now regarded as "government project 1" by many people every year when they open their business, this plan has not been able to write a brilliant chapter on the trade complex with Haining's Leather City, which is regarded as the leading market of China's leather industry.

It is reported that the behind the scenes boss who is in charge of the ruins is now trying to rally himself.

The "old bottle" of the city is equipped with the "new wine" such as the tail market and the wool spinning City. As for whether or not nirvana is reborn, its focus is focused on the local government's actions.

More than 600 owners were "locked up"

"In 2005, about 200000 shops were bought, which was like buying a junk stock and not cutting meat."

On the first floor of the most popular city in Tongxiang shoes industry, the reporter saw the owner Sun Zheng, who drove alone. He invested in shops in many places throughout the country. He was regarded as the only failure here.

"In 2004, I bought shops in Liuzhou Road, Shanghai, and later I was bought and made about 1000000 yuan. In Huaqiao, I bought shops along the street, and the rental income is more than 20 thousand yuan a year. Only when the profits are wasted, when will it be easy to get rid of it?"

Sun Zheng said, he crushed the ash on the ground, and next to it was a pile of garbage.

According to the reporter, when the business was opened in 2006, the shoe leather city of Tongxiang also had a good time.

"In the early days when business was good, a merchant could earn about one hundred thousand yuan a month, and many of my friends came to the group to borrow money to buy up the cash. In the first few years of the boom, the parking lot was not enough at all, and private cars and tourist buses had to stop at the open space opposite the leather city."

Sun Zheng recalls reporters.

Another local owner told reporters that because of the hot sales, rush to buy or even need to support the relationship "open the door".

"Because the project developers and my unit have work contacts, I rely on internal channels to grab a set of shops on the ground floor. At that time, the government attached great importance to this project. The bank loan cooperation was also very strong. Under normal circumstances, only 50% of the shops could be purchased, and the leather city project would allow 60% of the loan."

No one expected that the excitement of that time was just a flash in the pan.

In June 10th, reporters at the scene saw that the leather city had been empty. Only two shops tenants were left near the main entrance. Because of the few visitors, they were eyeing the stock market on the computer screen.

"We specialize in the wholesale of leather belt, almost do not do retail, so it is cheaper to rent the shop as the warehouse for customer picking."

Tenant Xu Yuping told reporters frankly, although the total monthly rent is only 2000 yuan, the current business situation is barely maintained, even in the off-season. "Now the house will leak, so we have to pay for the water pipes to the toilet, and the property is basically abandoned."

According to Sun Zheng, there are about more than 600 members of the industry committee. "Some investors are family buying, one family bought 5 sets, and many of them are elderly people, originally intended to be used as an old-age pension."

In his view, Tongxiang shoe leather city has become a "ghost city" demarcation point is the shoe industry leather City boss behind the "change hands".

The reporter learned that the "old club" of Tongxiang shoe leather city is Zhejiang poly treasure Real Estate Co., Ltd., which was acquired by Zhongsheng group of Shanghai in 2007.

Sun Zheng told reporters that after Zhongsheng took over, he once planned to pform it into "Korean clothing city". "At that time, two new sightseeing elevators were specially built, and several layers of leather towers were built into the Korean clothing market. Many of the former merchants were emptied, but eventually the South Korean project negotiations failed and the whole city was idle."

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At that time, the leather city, which was established as "the key professional market in Tongxiang", is now a depression.

The leather city has been vacant, only two shops tenants are located near the main entrance.

White hot competition in the same city

In fact, the failure of the Korean project is likely to be just a fuse.

From the geographical location, the leather industry of Tongxiang shoe industry is unique. It is not only close to the largest passenger terminal Tongxiang passenger pport center in Northern Zhejiang, it is only 15 minutes away from the national 4A class scenic spot Wuzhen, and is adjacent to the famous Haining leather city. This is also the spillover effect, which has made the market full of anticipation for its commercial prospect.

But the reality of the bone has given Tongxiang a head start. It has not only failed to divide Haining's leather "cake", but also lost its strength because of the fierce competition in the same city.

Reporters on the spot investigation found that standing on the shoe leather city square in Tongxiang, looking around, not only built the leather square in the north of Zhejiang Province, but also a World Trade Center under the banner of "leather carrier".

According to public information, the Tongxiang World Trade Center was established as a major trade project in Zhejiang in 2009. The key project of the Tongxiang municipal government in 2008 - 2009 covers an area of 206 acres. The main business formats include luggage, footwear, fine leather, fur clothing, and high-quality sweaters, etc., which are similar to the Tongxiang shoe leather city, but the volume is obviously larger.

The layout of leather square in Northern Zhejiang is exactly the same as that of leather industry in Tongxiang.

"These two leather cities were built in 2009. When the leather shoes industry was built in Tongxiang, both the government and developers promised that they would be the only one, but later they were built on various names."

In an interview with reporters, more than one person familiar with the matter said that at first, the leather square and the world trade center in Northern Zhejiang were submitted for approval in the name of tourist commodities and small commodities, but finally formed a situation of getting close to the skin market.

Reporters also noted that although not as close as Tongxiang shoe leather city closed business, the other two leather city sales are also not satisfactory.

In the leather square of North Zhejiang, there is an advisory desk on the first floor of the mall, but no one is on duty.

The two way escalators connecting different floors are also empty.

From the first floor of the shopping mall to the third floor, the reporters found that every shop was empty, and even the first floor cashier did not see any salesmen guarding it.

In addition to the off-season sales, the lighter fur and fur coats, bags and shoes are also lacking in people's interest.

In a luggage shop, a saleswoman lay on the counter and played with her cell phone.

By contrast, the world trade center is somewhat popular and occasionally sees sporadic shoppers coming, but it is still a drop in the bucket for the whole body size. Many merchants also affix the slip of shop pfer.

It is worth mentioning that the Tongxiang leather industry, which is in a bleak situation, still seems to increase its horsepower and open up a new market for commerce and trade.

The reporter saw a huge advertisement in the world trade center, saying "walk up and go to the two period to see".

According to the reporter's enquiry of online public information, the number of shops occupied by the two phase is similar to that of the first phase, which is equivalent to rebuilding a "leather carrier" on the northeast side of the first phase of the market.

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Chong Fu fur, a new idea of Tongxiang leather city?

As the reference object of Tongxiang's leather industry, the sales situation of merchants in recent years, though fluctuating, is much more stable than that of Haining.

According to information disclosed by 002344.SZ, a listed company, the rent level of the 2014 fiscal year is still higher than that of 2013.

In contrast to Haining, what is the matter with Tongxiang? This problem is also lingering in the minds of the people in it.

"There is still a difference between Tongxiang and Haining. Tongxiang's leather trade market has not formed a climate. Haining leather city is a listed company.

An anonymous person from the Jiaxing fur and footwear industry research institute analyzed the reporter.

At present, Li Yong, a tenant who still left behind the leather industry in Tongxiang shoes, also said that Tongxiang did not form the leather industry chain of the former shop, so it could not compete with Haining. "Leather city is not the invention of Haining. Before it, Hebei and Liaoning all have, but they are not far away because of rough manufacturing. The core competitiveness of Haining is that most leather processing companies are more formal, and most of our Tongxiang products are still wholesale from Haining."

Reporter survey found that for Tongxiang, the direct possession of the origin advantage is actually not leather, but fur, the most concentrated fur production base is located in the town of Chong Fu.

According to the public information, in 2005, Chong Fu was named "Chinese fur town" by China Light Industry Federation and China Leather Industry Association, and the Chong Fu fur enterprise also participated in the formulation of 18 products standards such as "fur clothing", "leather clothing" and so on.

Yao Xiaqi, Secretary General of Chong Fu town Fur Association, told reporters that at present, there are as many as more than 1700 fur and leather processors in Chong Fu town. Last year, profits and taxes accounted for more than 3 billion 300 million of total revenue, and sales reached 17 billion 500 million. In recent years, the growth rate was over 10%.

"The fur production of Chong Fu town can account for nearly 40% of the gross domestic product, while the total output of Chong Fu fur processing industry accounts for 40% to 45% of the total industrial output of the whole town. It is a pillar industry. At present, 50% of Haining's fur suppliers are from Tongxiang."

Yao Xiaqi told reporters.

And Chong Fu has also built a business model of the front store and back factory. Due to the precise positioning of point to point, the "fur world" covering an area of 40 thousand square meters has not been significantly affected by the economic downturn in recent years.

In the warm winter of 2013, the price of raw materials was higher and the sales volume dropped. But the business area of the big world increased, and the total profit plus tax revenue reached 3 billion 500 million ~36 billion. In 2014, the cost was depressed and the situation improved, reaching 4 billion.

Judging from the first half of the year, this year can be flat. "

Yao Xiaqi said.

On the spot, the reporters also showed that all the shops in the fur market in the off-season were being renovated. Most of the construction workers reflected that every year they received orders for decoration, and the business was quite stable.

Yao Xiaqi admitted that due to the limitations of geographical location, the role of tourism in the return of Chong Fu fur industry is not obvious.

This seems to provide a pformation idea for the Tongxiang shoe leather city, which is bound by the tourist bus industry.

The owners call on the government to give power.

In fact, whether the "ruins" can rebuild the mountain and river is also a worry for developers.

Zheng Xinhan, general manager of Tongxiang shoe leather city management and Management Co., Ltd., an interview with reporters, said that how to revitalize this part of assets has always been a proposition on the company's table.

"Now we have invested in a catering company which covers 2000 square meters, and a 630 square meter floor in the D district is going to build a wool textile city and rent it to a Wenzhou boss. Because there are many small workshops for sweaters around Tongxiang, he can decide the scope of business according to the surrounding market."

Zheng Xinhan told reporters that a boss in Guangdong also plans to build a tail cargo center to help digestion of foreign trade stocks. At present, the two sides are negotiating on the details of investment.

However, Li Yang, who is the owner of the financial information service industry, has told reporters that the prospect of the cargo center is fascinating. Whether the Tongxiang can be spent in Shaoxing depends on whether the local government is willing or not. "The Shaoxing government now wants to win over the boss of the Tongxiang, and the government offers all kinds of preferential conditions to cooperate with the merchants. The government of Tongxiang should also take an active part in it. The tail cargo is a good entry, for example, the watches and slippers produced in Guangzhou, the sweaters and silk quilts that are produced in Tongxiang, can be sold on this market, and the norms of the docking passenger flow should be established to give full play to the advantages of Tongxiang."

However, the financial information service industry also worries her: "if the government is not active or even negative, we still worry that developers will abandon the operation of leather city later. After all, it can also be realized through capital operation. The simplest way to play is to take the city as a bank financing Mortgage, or to prove it as an asset of the P2P project, or to sell it as a fixed asset."

As of press deadline, Tongxiang propaganda department did not respond to interviews with reporters.