Shenzhen: Shopping Center And Target Group Grow Intimately

For community shopping centers, I think the core competitiveness is reflected in three aspects. One is to grasp the market demand; the two is to understand the way of life; the three is the operation and management ability of the team. Now? Shenzhen The target group of community shopping centers is basically a whole group of customers, including all ages. Therefore, the demand for family, children and weekend consumption will become the focus of attention of this type of shopping center in operation. From my personal point of view, Shenzhen is an immigrant city, and neighbors do not usually greet each other, nor do they all know each other. But in public places, the modesty and neighborhood relationship will be reflected. So I sometimes wonder if the community shopping center should be shouldered with the character of improving the relationship between people and people.

In many cases, services will become a major focus of competition among commercial establishments. Especially for community shopping centers, how to meet the "neighborhood" within 3-5 kilometers? demand It should be the focus of the whole operation. To put it simply, the goal of a community shopping center is to live in nearby communities. Their eating, drinking, playing, shopping and leisure should be the object of study. And now there are many meticulous living needs, such as home electrical maintenance, dry cleaning, car beauty, tourism, home economics, etc., there is still much room for improvement.

Therefore, the community shopping center has relatively large. market potential It is because people's needs are very diverse and their personality needs to be satisfied. Therefore, precise and meticulous and humanized commercial projects will take root in the community shopping centers in the future, and some may even become national famous brands. Another point is that unlike other shopping centers, the community shopping center is closely related to its target group. If it is properly operated, the customer loyalty will be very high.

If the community shopping center is already a mature project, it can be replicated on a large scale. It can form a strategic layout of serialization, scale and branding for enterprises. Of course, for all projects, it will have both the common genes and characteristics of the brand, depending on the location of the project, the specific circumstances, and the integration of multiple resources. It is the principle of duplication of product line to make the project both unique and local specific requirements.

Back to the specific projects in Shenzhen, now in some new districts, children's early education, the preservation and exchange of household idle things, the proximity of neighbourhood relations, and the allowance of public space are all projects worthy of investigation by the operators, because these things will become the usual problems encountered in replicating the whole country. Universality and individuality coexist. This is the principle to be grasped in the replication and expansion of community shopping centers.