Changshu Promotes The New Connotation Of The Strategy Of "Prospering The City With Commerce"

in recent years, Clothing City The team works from one post to another, drawing a blueprint to the end. It is not constrained by the existing experience or limited by the traditional model. It transcends itself, innovates measures, improves the connotation, and preliminarily realizes the transformation from wholesale oriented to both wholesale and retail oriented, and from low-end oriented to the combination of high, middle and low through optimizing planning, ideas, systems, and platforms, The transformation from domestic trade to domestic trade, from entity based to entity and virtual combination, and from goods trade to combination of goods trade and service trade, the market influence and radiation driving force of the mall are constantly improving.

Specifically, the transformation of the mall can be summarized from four aspects: first, from leading the domestic market to exploring the international market, to achieve the integration of domestic and foreign trade with commodity markets. Realizing the transformation from buying and selling national goods to buying and selling global goods is an inevitable choice to promote the transformation and upgrading of traditional commodity markets.

Adhering to the guidance of planning, the Clothing City has set up a special working group to further clarify the layout of the development of domestic and foreign trade, make every effort to build a public service platform for international trade, build a trade facilitation system for professional circulation markets, set up an international trade business office area in the "World Clothing Center", add foreign trade shopping guide signs in major professional markets, and introduce commerce, customs, national inspection Relevant functional departments such as industry and commerce, national taxation, etc. will settle down and conduct centralized office every week to provide convenient services for operators in foreign trade goods supervision, inspection and rapid customs clearance. At the same time, foreign trade companies, freight forwarders and third-party consulting service companies will be introduced to provide logistics, international trade, foreign translation, transportation and other services.

At present, Shopping Mall The market function has gradually developed from a single commodity transaction and display transaction to a global information release, new product promotion, product R&D and design, logistics distribution, brand exhibition, intermediary services, commercial financing, import and export trade, international rules and standards formulation and other multi-functional integration direction, gradually forming a shopping, catering, leisure, entertainment It is a more humanized comprehensive shopping mall that integrates tourism and other business models with a perfect environment.

Second, from the traditional business model to the development of e-commerce, realize the integration of online platforms and offline resources. The development of e-commerce is an important measure to innovate the business model, and it is also the key to cultivate emerging industries.

The clothing city has set foot in the field of e-commerce since 2004, building platforms and laying networks; At the end of 2009, we cooperated with Alibaba to jointly build a special e-commerce platform for Changshu Garment City, and the construction of e-commerce for the Garment City is gradually on track; At the end of 2012, e-commerce online merchants Software vendor The "Changshu Zhongfu E-commerce Industrial Park" with the operation service provider was put into operation and listed as a pilot project of e-commerce application by the National Development and Reform Commission. This year, it plans to build an online platform for public services, with a total investment of 100 million yuan and an initial investment of 20 million yuan; It plans to build an e-commerce industrial park based on the whole industrial chain of textile and clothing, and strives to build an "online clothing city".

At present, 60% of the more than 30000 merchants settled in the Clothing City have opened e-commerce, initially forming a new commodity market that combines physical display and virtual display, traditional marketing and online marketing, on-site transaction and online transaction, where offline tangible market and online intangible market blend and promote each other's development. In 2013, the e-commerce transaction volume of Clothing City reached 2 billion yuan, driving the growth of offline transaction volume of nearly 10 billion yuan.

Third, from low-end commodities gathering to high-end commodities gathering, realize the branding of market operation and commodity sales.

The clothing city was developed on the basis of the stall management. At the beginning, the goods operated were relatively low-grade. With the increasing improvement of people's living standards, consumers' choice of goods has also increased. The clothing city has taken advantage of the situation, changed its business philosophy, gradually moved from unlicensed business to borrowing business, brand creation business and brand franchise, and strived to create three major brands of clothing mall, professional market and professional managers.

Fourth, from market transformation and upgrading to optimizing the functional platform, to achieve industry city integration and modernization of social governance.

The clothing city insists on improving the market function and the function of the mall, adjusting the stock and optimizing the increment, and focuses on space optimization, resource integration, layout adjustment, market transformation, industrial upgrading, social governance and other aspects to accelerate the pace of industry city integration and strive to build an international clothing city. The specific measures are to optimize the functional platform of the mall, increase innovation in social governance, and promote the integration of market functions.