Pinghu'S Fashion Industry Begins To Take Shape

Garment industry is a traditional competitive industry in Pinghu. Facing the changes and needs of international and domestic situation, pformation is also imperative.

After active exploration, the focus of pformation and upgrading of Pinghu garment industry is also increasingly clear, that is, the pformation of fashion industry, and strive to create "brand fashion city".

"In the past two years, through the policy support and platform construction, the fashion industry in Pinghu has begun to take shape."

Qian Yongbiao, vice mayor of Pinghu Municipal People's government, told reporters.

stay

In the field, the "ijialin happy dream workshop", built by Zhejiang IIF game Packaging Industry Co., Ltd., integrates game decoration culture experience with amusement and product creativity, display and service, forming an interactive development of children's clothing design, production, sales, service, experience, culture and so on.

Zhejiang Yi Si Jia Garments Co., Ltd.

The concept of travellers, marketing fans in the form of travel clubs, forming the integration of experience, tourism and shopping, and innovating in the intellectualization of products.

In the field of fashion design, the fashion platform of Pinghu clothing has begun to take shape.

Pinghu clothing culture and creative park was officially unveiled in September 26, 2013 as a garment industry for Pinghu.

The specialized and productive public service platform of services focuses on the functions of R & D, brand operation, exhibition docking, e-commerce, inspection and testing.

At present, the creative park has gathered 15 clothing culture design enterprises (including personal Studios), 49 Contract designers, 3 brand enterprise operation centers, 5 electronic commerce organizations, 3 colleges and universities, 2 high-level talents, and is a characteristic industrial design base of Jiaxing municipal level.

Qian Yongbiao said at a news conference that the next step is to focus on the development of fashion culture and fashion industry in Pinghu.

"Cultivate a batch of fashion enterprises and launch a batch of fashion products.

We should strengthen the dissemination of fashion brands and cultivate outstanding brands in the industry.

At the same time, create a platform for fashion apparel industry.

We should improve the service function of Pinghu clothing culture and creative garden, strengthen the construction of Alibaba and Pinghu industrial belt, organize a good clothing fair, build fashionable blocks, and enhance the professional level and regional influence of the costume design competition.

We should actively foster and introduce professional fashion design institutions to encourage college students to start their own businesses and develop fashionable designs. "

He explained further.

Related links:

Through nearly 30 years of "four step spanning", Changshu garment city has developed from the original "road market" to an international clothing and apparel professional market.

Today, there are thriving markets, row upon row of commercial buildings and crowded merchants. Among them, a strong commercial atmosphere is coming. Huge flow of people, logistics, information flows and capital flows have injected vitality into Changshu's economy.

There are many successful practices to be considered and summed up in "thirty years of standing at the mall", which will bring many beneficial enlightenments to the pformation and upgrading of China's garment industry, the cultivation of strong clothing market and the integration of production and city development.

It is these four steps that support the development course of the garment city for 30 years, establish a new benchmark for the development of modern commodity market, and deduce the wealth legend of "running a market, promoting an industry, living an economy, and enjoying the common people".

The benchmark role of Changshu garment city is first reflected in the continuous enhancement of market efficiency.

The area of clothing city is 3.71 square kilometers, the market area is about 3500000 square meters, the shop has developed from 400 stalls to more than 30 thousand, and has 35 professional large markets, and the occupancy rate of the shops is 99%.

In 2013, the market turnover amounted to 115 billion 80 million yuan, the public budget revenue was 340 million yuan, and the freight pport volume was 666 thousand tons.

At the same time, garment city is an important link linking clothing processing and manufacturing and marketing. While promoting its rapid development, it has led to the development of a large number of garment enterprises in Changshu and become the "incubator" of the development of private economy.

Relying on the clothing city, a large number of self-employed households have launched their own businesses after the original accumulation, and realized a leap from small shops to large ones.

The second is the continuous amplification of brand effect.

Since the 80s of last century, countless unknown clothing production shops (enterprises) have grown and become famous brands in China and even in the world.

At present, there are more than 200 famous trademarks and more than 5000 famous brands at the provincial level, including more than 1000 general agents, general distributors and exclusive stores.

Successively awarded the "China Men's clothing center, China Women's clothing center, China children's wear center, China footwear industry center" and so on by the China Federation of Commerce. It has been selected into China's leisure clothing characteristic commercial district, Jiangsu genuine genuine goods demonstration block, China tourism professional wear marketing base, China's key demonstration special business circle, 4A national shopping tourism scenic spot, and the ten most investment potential market circles in the country.

Third, the effect of resource integration is obvious.

By promoting the integration of market resources and innovating the asset operation mode, the group assets have been maintained and appreciated.

Up to now, garment city group has organized more than 100 stores to rent rents, accumulative total income of nearly 3 billion yuan.

Tianhong clothing city, tourist shopping center, fashion show center and men's wear trading center have been built and put into operation. They have basically built five platforms, such as e-commerce, index publishing, design paction, fabric display, trade service and so on.

At present, there are 1227 registered enterprises in the whole region, with a registered capital of 5 billion 595 million yuan and 513 million yuan in 2013. The majority of the existing enterprises belong to five categories: clothing trade, e-commerce, creative design, logistics distribution and financial insurance investment.

The fourth is the strong radiation effect.

The prosperity and development of the garment city has promoted the vigorous development of the shopping tourism industry.

In 2013, there were 4 million 454 thousand tourists in the shopping mall of the clothing city. The total number of visitors was 1659. The total number of visitors was 74 thousand. Among them, the entertainers entertained 23 thousand tourists, which played a positive role in gathering the popularity of the fashion city.

The clothing city has also directly promoted the development of related industries such as the real estate market around the market, modern logistics, financial investment, information service, clothing exhibition and other related industries, and promoted the prosperity of the "landlord economy".