What Are The Marketing Strategies Of Children'S Clothing Stores?

In the age of family planning, children are the center of a family, but their abilities are limited before, and now they are different. The economic level has improved and everything is very particular about children.

The prospect of joining children's wear chain stores is very good. If you want your children's clothing store to make more money, then you have to learn some marketing skills.

How to make money in franchised stores? The quality service marketing strategy of children's clothing chain stores is a personalized service method in implementing the service marketing strategy.

By advocating the concept of quality service marketing, we can follow the quality service marketing strategy and provide quality tracking for children's clothing sales.

The form enables customers to feel comfortable, satisfied and satisfied when buying children's clothes.

How to make money for children's clothing stores? Children's clothing chain stores can take the form of product quality tracking card in carrying out the children's clothing quality service marketing activities, that is, when customers buy children's clothing, attach a quality tracking card to carry out after-sale product quality tracking activities.

When customers wear children's clothes for a period of time, press them.

The tracking card's quality tracking content and time requirement feedback follow the children's clothing quality information, and give a certain reward to the customers who participate in the quality tracking information, such as giving gifts.

Then the enterprise carries on the comprehensive appraisal to the customer feedback quality tracking information as the basis for improving the quality of children's clothing in the future.

How to make money in the children's clothing store? After a certain period of time, according to the phone call left by the customers, the quality of the children's clothing will be followed up again, and then listen to their opinions and suggestions on the quality and style of the children's clothing, so that parents and children can feel that they can not only acquire the value of the purchased goods after they buy the children's clothing, but also enjoy the after-sale service of quality tracking.

Through this form of quality tracking service for children's clothing, it will deepen the influence of customers on the brand quality and service marketing of children's clothing, and fully reflect the personalized service marketing strategy of enterprises.

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Although our customers accepted our construction, they did not make a purchase decision and left.

[error handling 1] is really good for you. What else is it to discuss?

[error coping with 2] is really suitable, so you won't have to think about it anymore.

[error coping with 3]...

(speechless, starting to collect things)

[wrong answer 4], OK, welcome to discuss it again.

"This is really suitable for you, what is it to discuss?" it feels too strong for people to attract customers' rejection. After all, customers spend so much money on shopping and discuss with their husbands is normal.

"It's really suitable. You don't need to think about it anymore".

It is too passive to collect clothes without speaking words, without making any effort to win customers' business.

"Well, then.

You are welcome to discuss it again "to give people no effort to do anything, and to expel customers from leaving and feeling, because as long as the shopping guide is exported, customers have to walk away from the store along the way to avoid embarrassment.

Template drill

Shopping guide: Yes, you have this idea. I can understand that after all, buying a good dress can show your temperament. You must consult with your husband, so you won't regret it if you buy it.

How about this? If you sit down for a while, I will introduce more to you. You can take a look at it and compare it more.

Comment: first, recognize the reasonableness of the customer's claim and win the psychological support from customers. Then, take this as a reason to introduce other products to customers in a rational way. The aim is to extend the customers' staying time, understand the true situation of customers and lay the foundation for building trust between the two sides.

Shopping guide: Madam, this dress is very much in line with your temperament in terms of style and color, and I like to feel it.

But you said you would like to think about it again. Of course, you have such an idea that I can understand it, but I am afraid that I do not have enough explanation. So I would like to ask you for your advice.

(smiling, looking at customers and pause to guide the other side) miss, apart from...

Is there any other reason why you can't make a decision now?

Shopping guide: Madam, do you have a clear explanation of the question you care about? (as long as the customer is clear, nodding or silent, etc.), I recommend it immediately.

Shopping guide: Madam, if you really need to think about it, I can understand it.

But what I want to tell you is that this suit is very suitable for you, and now it is very cost-effective to buy it.

Its color...

And workmanship...

Its cloth...

And there is only one set of the clothes storehouse. Is that all right? I'll keep it for you now. I really hope you won't miss this suit, because this suit is really very suitable for you.

Comment: first, guide the customer to say the real reason of his refusal with a little pressure, then deal with the customer's reject point immediately and guide the customer to conclude the paction. Finally, if the customer really wants to go out for a comparison, he will take a step back, but he must lay the foreshadowing for the customer.