Lighting The Electricity Supplier To Join The "Chinese Quality" Enthusiasm

Simple counterfeiting can not solve the problem of spread of fake goods online and offline. How to ease the pformation and upgrading of these fake production chains is the key.

In the communication between Putian municipal government and Alibaba group, it is believed that the combination of website management and government management, combination of blocking and blocking, and integration of online and offline businesses will enable some high-quality self created brands to develop first. On the one hand, more enterprises can find new outlets and directions, and on the other hand, they can encourage more merchants to start pformation and become the distribution channel of their own brands.

At the beginning of the new year in 2015, Alibaba group launched "China made", that is, "through the establishment of a comprehensive set of supporting, supervising and managing mechanisms with the local government to support a number of high-quality and high standard independent brands to grow rapidly, and to promote the pformation and upgrading of traditional manufacturing enterprises".

The first stop, natural selection settled in Putian.

In March, with the help of local government and electricity supplier Association, Taobao sports industry category almost visited all the local shoe processing enterprises in Putian, and selected 7 shoes from the more than 100 shoe manufacturers to represent the local shoe making technology and independent innovation.

In March 29th, on Taobao and Juhuasuan, the "China made Putian shoes" went online, and the mayor of Putian, Weng Yuyao, personally endorsed 4 brands of Putian, such as Luo Chi, Wang Ying, Si Weiqi, Voight, and said that Putian people "should make good Chinese shoes with international standards".

In less than 4 days, the mayor played the video of the shoes better than 500 thousand times, and the 7 shoes sold nearly 80 thousand pairs. On the first day, they sold an average of 4 seconds to sell a pair of records.

Among them, Miss Vic's high rainbow canvas shoes sold more than 1 pairs in 4 days, especially its color DIY customized shoes attracted 18 thousand people to participate in the design and produced more than 1800 kinds of color combinations.

According to incomplete statistics, in just 4 days, more than 10 million people are concerned about Putian's good shoes through Taobao, Juhuasuan and many other channels.

Only second days after the activity was launched, the phone call for chairman Guo Jing was exploded. The company, which was founded in Putian for a year, was suddenly the focus of shoe business circles.

"There are N distributors asking for distributors, and friends who take samples of their children's shoes directly to the office to see if they can become children's shoes series."

In the past half a month since its launch, Taobao's brand search fever has jumped from 300th to fourth, behind Adidas, Nike and new brun.

And its online distributors increased from more than 100 to more than 800.

Under the joint guidance of the Putian government and the electricity suppliers association, the enthusiasm of local shoe enterprises was soon ignited.

In April 2nd, when Alibaba staff arrived in Putian to follow up the activities, they found that there were a long queue of former shoe dealers in the local electricity suppliers association office.

They have sent their own brand shoes, and some shoe dealers have rushed back to the company to bring back a series of original shoes.

In half a month, more than 50 shoe companies have put forward the intention of pformation and upgrading to the government of Putian and Ali group.

Not only the big shoe companies like Shuang Wei, Voight, Shuang Chi and so on have come, but also some small and medium sized enterprises that have registered their own brands but have been famous for their brand names.

Previously, the sneakers produced by the masterpiece and some of the Nike styles had 80% similarities. This time, in front of the Taobao sports industry II, the masterpiece brought out its own innovative light shoes for the first time.

"I want to make Taobao love the masterpiece Sneakers by loving the Apple phone and the smart powder."

The head of the company said.

Originally due to the sale of holiday and was removed from the electricity supplier Taobao also came.

They quietly participated in many quality training organized by Taobao operations, customer service and other departments. At the same time, they anxiously consulted Taobao operation Xiao 2: "if I make an online agent for local brands, can I still get the opportunity to shop again?"

Simple counterfeiting can not solve the problem of spread of fake goods online and offline. How to ease the pformation and upgrading of these fake production chains is the key.

In the communication between Putian municipal government and Alibaba group, it is believed that the combination of website management and government management, combination of blocking and blocking, and integration of online and offline businesses will enable some high-quality self created brands to develop first. On the one hand, more enterprises can find new outlets and directions, and on the other hand, they can encourage more merchants to start pformation and become the distribution channel of their own brands.

At the beginning of the new year in 2015, Alibaba group launched "China made", that is, "through the establishment of a comprehensive set of supporting, supervising and managing mechanisms with the local government to support a number of high-quality and high standard independent brands to grow rapidly, and to promote the pformation and upgrading of traditional manufacturing enterprises".

The first stop, natural selection settled in Putian.

In March, with the help of local government and electricity supplier Association, Taobao sports industry category almost visited all the local shoe processing enterprises in Putian, and selected 7 shoes from the more than 100 shoe manufacturers to represent the local shoe making technology and independent innovation.

In March 29th, on Taobao and Juhuasuan, the "China made Putian shoes" went online, and the mayor of Putian, Weng Yuyao, personally endorsed 4 brands of Putian, such as Luo Chi, Wang Ying, Si Weiqi, Voight, and said that Putian people "should make good Chinese shoes with international standards".

In less than 4 days, the mayor played the video of the shoes better than 500 thousand times, and the 7 shoes sold nearly 80 thousand pairs. On the first day, they sold an average of 4 seconds to sell a pair of records.

Among them, Miss Vic's high rainbow canvas shoes sold more than 1 pairs in 4 days, especially its color DIY customized shoes attracted 18 thousand people to participate in the design and produced more than 1800 kinds of color combinations.

According to incomplete statistics, in just 4 days, more than 10 million people are concerned about Putian's good shoes through Taobao, Juhuasuan and many other channels.

Only second days after the activity was launched, the phone call for chairman Guo Jing was exploded. The company, which was founded in Putian for a year, was suddenly the focus of shoe business circles.

"There are N distributors asking for distributors, and friends who take samples of their children's shoes directly to the office to see if they can become children's shoes series."

In the past half a month since its launch, Taobao's brand search fever has jumped from 300th to fourth, behind Adidas, Nike and new brun.

And its online distributors increased from more than 100 to more than 800.

Under the joint guidance of the Putian government and the electricity suppliers association, the enthusiasm of local shoe enterprises was soon ignited.

In April 2nd, when Alibaba staff arrived in Putian to follow up the activities, they found that there were a long queue of former shoe dealers in the local electricity suppliers association office.

They have sent their own brand shoes, and some shoe dealers have rushed back to the company to bring back a series of original shoes.

In half a month, more than 50 shoe companies went to the government of Putian.

Put forward the intention of pformation and upgrading.

Not only the big shoe companies like Shuang Wei, Voight, Shuang Chi and so on have come, but also some small and medium sized enterprises that have registered their own brands but have been famous for their brand names.

Before, the masterpiece produced.

There are 80% similarities with some of Nike's style. This time, in the face of Taobao's sports industry, the first time the masterpiece made its own innovative shoes shine.

"I want to make Taobao love the masterpiece Sneakers by loving the Apple phone and the smart powder."

The head of the company said.

Original cause

And the electricity supplier who was removed from Taobao also came here.

They quietly participated in many quality training organized by Taobao operations, customer service and other departments. At the same time, they anxiously consulted Taobao operation Xiao 2: "if I make an online agent for local brands, can I still get the opportunity to shop again?"

The mechanism of supervision, support and training should be set up so that the self created brand made in China can be supported and developed effectively.