Jinjiang Textile And Garment Industry To Form An Industrial Alliance And Embrace New Development Mode

　　 Jinjiang's textile and garment industry is creating a new model.

　　 Textile and clothing It is a traditional pillar industry and a dominant industry in Quanzhou. In the past two years, it is facing the dilemma of internal and external troubles. For this reason, Cai Zhuolong, chairman of the dragon group, launched the initiative to set up an SME alliance platform, and was supported by the surrounding enterprises, associations and government. Compared with the old mode of "brand + advertising", this industry alliance has become a new model for many textile and garment enterprises in Jinjiang to explore transformation and upgrading.

"10 years ago, dragon was only a manufacturer of underwear, and now it has developed into fabric, printing, import and export trade. clothing Such a group company can not be separated from the planning of the industry, but also can not be separated from the joint operation of the upstream and downstream industry chain. Cai Zhuolong said, in the past few years, the industry is relatively good, many entrepreneurs are busy counting money, never thought of what alliance to do, but in the past two years business is not good, we have deeper feelings for industrial cooperation, so there is the idea of forming an alliance.

At the meeting, Cai Zhuolong introduced and reported the company's current industrial cooperation. Under the cooperation of industrial alliances, dragon faced the cold winter of foreign trade, and took the lead in transforming into the brand business of e-commerce brand. It not only made the company out of the plight of foreign trade, but also promoted the development of e-commerce in the industry.

At present, alliance enterprises are exploring the same use. brand The development of e-commerce channels can not only reduce the cost of drainage, but also quickly enrich product varieties, increase sales, enhance brand influence and profitability. At the same time, the alliance can collaborate with high-grade, mid-range, low-grade and different series of products to share resources and cooperate with each other so as to maximize the utilization of customer resources and create a one-stop intelligent manufacturing platform. In terms of technology, enterprises in the laboratory service alliance of existing scale enterprises can be utilized to reduce the cost of enterprise innovation and achieve effective control of product quality.

In the view of Shi Zhengzhi, Secretary General of Quanzhou textile and clothing trade association, the construction of Jinjiang SME alliance platform is exactly the right time. This is the first small and medium enterprises industrial alliance in Quanzhou. It is the implementation of Quanzhou's "12th Five-Year" textile and garment planning and the spirit of "ten thousand enterprises hand in hand", which shows the initiative of enterprises and promotes Quanzhou's textile industry. Clothing industry Transformation and upgrading is of great significance.

The general manager of the red sun socks industry told the scene on the red day that the company had just developed a large client through the industry alliance. He said the big customer is the brand of the south pole, which includes household clothes, swimsuits, towels, vests and socks. Ji Hong said that if only the socks were OEM, it would be difficult for the customer to get it. Now through the alliance, some clothes and socks were made to achieve the maximum utilization of customer resources.

"This platform has been established. The alliance enterprise can carry out the organic integration and landing operation of the entity project in the name of the whole, and the enterprises within the alliance can also cooperate or develop together on the basis of mutual benefit and win-win." Cai Zhuolong believes that integrating resources can transform intangible assets of many enterprises into tangible values and help more enterprises, especially small and medium-sized enterprises, to bring more new projects and generate more profits.

Many representatives of participating enterprises also said that this platform made up for some deficiencies in the association and the chamber of Commerce, and supported by such a platform, Jinjiang. shoes The service industry has the advantage of backwardness, and its industry benefits are also immeasurable. It hopes that the future platform will be able to radiate more areas and more industries.

Gu Jun, an expert from China textile construction and Planning Institute, said that many textile and garment enterprises in Quanzhou were small and big, so the potential of small and medium-sized enterprises is very huge. We hope that this platform will be able to catch up with the earth and realize the real landing service. Shang Xiaomei, Professor of textile and clothing College of Soochow University, said that Quanzhou enterprises should give full play to the advantages of diligent folk customs, perfect industrial chain and perfect structural level. In the wave of industrial transformation, keep up with the mainstream technology of the industry, do not stick to the existing familiar fields, and make breakthroughs in the direction of digitalization technology and e-commerce technology.

The representative of Jinjiang Textile Research Center also said that the next step will be to increase support for small and medium-sized enterprises, and promote the construction of Jinjiang SME alliance platform in terms of talent cultivation, technology resources, and third party public service platform, so as to enable more SMEs to develop together through the integration of enterprise resources.

Faced with the difficulties of financing and land use commonly faced by small and medium-sized enterprises, Shi Zhengzhi, Secretary General of Quanzhou textile and clothing association, said on the spot that at the end of the year, a financial leasing company would provide 30 million guarantees for 10 enterprises in the alliance, and enterprises do not need joint insurance. Next, the chamber of Commerce will also organize enterprises to visit abroad, Zhejiang, Jiangsu, Shandong and other regions, fully recognize their own advantages and disadvantages, and achieve strengths and weaknesses.