How Do Sales Personnel Correctly Master Communication Skills With Customers?

In fact, the biggest loss or cost of a company is that its salesperson is in the wrong marketing, not to see how many products you sell, but to inspect how many customers have lost, so the store mainly manages your sales staff.

At present, a common saying in the world's marketing circles is that the 15--20% of a great salesperson's knowledge and ability is knowledge of products, and what is 80--85% and understanding of people.

This is not to ignore the importance of mastering product knowledge, but to know how to sell your product only if you understand your sales person.

First impressions are particularly important when you are in touch with your customers.

The habits of each of us are willing to deal with successful people, noble people, enthusiastic people, honest people, young people with vigor, and certain charismatic people.

So before a great salesperson sells products, he must remember that selling himself first is the most important thing.

Your clothes, words, feelings, courtesies, etc. must reflect your enthusiasm, sincerity, courtesy, generosity, recuperation, care and cleanliness.

In particular, enthusiasm is most important. Salespeople must have double enthusiasm from customers, half to themselves and half to customers.

In life, we also have this experience. When we are with enthusiastic people, we will be unconsciously become enthusiastic.

So you must first sell yourself and create a successful image. Customers can only accept your product if you first accept you and become yourself.

The best way to communicate is to listen.

Some salesmen think sales are all eloquence, and they do not understand the importance of listening.

Listening attentively is the best respect and concern for people, and the other's needs are derived from listening.

A conversation, speaking in 1/3 of the time and listening with 2/3 of the time, is a successful conversation.

Why should we praise others? Let's first understand humanity.

People are interested in themselves first. People care about themselves rather than others.

So the roots of praise are: (1) people like to praise their people; (2) people do not like those who oppose them; (3) people do not like to be opposed.

Therefore, you must "identify with people according to their essence" and "place themselves in recognition of people" instead of watching others with their own eyes, not to impose their will on others.

Praise is an excellent way to increase interpersonal affinity. It is important for customers to feel important by praising, and to affirm the existence and value of customers.

American psychologist William James said, "the most essential desire in human nature is to be appreciated."

Another important function of praise is to praise others in praise of themselves.

Of course.

Must be from the heart, must be sincere and realistic, you will find.

This is your ability to be praised.

When you have already mastered the customer information and listen carefully to the customers' conversation, if you can not fully grasp the real needs of the customers and the biggest motivation and power to purchase your products, you should have a purpose to ask questions in the conversation with him, so as to truly grasp the purchasing power of customers.

Then you begin to ingeniously influence customers, and the first step to motivate customers to do what you want is to find out the reason for them to do so.

The second step is to explain to the customer that you can help him, try to quote the customer's words and give some examples to tell the customers that our products can satisfy you.

It's what you want.

According to you, customers will benefit.

The third step is to try to ask questions that can only be answered by "right", which will affect the customers' affirmative answer and do the action of the paction, thus affecting the customers to make purchase decisions.

Rejection is something that salesmen often encounter.

When you are rejected, you must first consider from the other's point of view, what is the reason, the quality of the product, the price problem, or the reasons for your communication failure, and find out solutions to see if you can salvage the dangerous situation.

But always remember this: customers are always right, not to turn their back on them. That's what villains do.

When we can't make a deal, we must tell the customer it doesn't matter, and we must be sorry to occupy the precious time of our customers.

Generally speaking, people will not easily reject people. It is embarrassing to refuse people. If you refuse to be friendly, customers' dissatisfaction will become compassion. A friendly smile will naturally hang on your face, thus paving the way for future exchanges.