Prada Control Cost Self Rescue Proposal Brand Pformation

In response to the performance of the group in fiscal year 2014, Patrizio Bertelli, chief executive of Prada group, said that in the 2014 fiscal year, due to a more uncertain and complex geopolitical and financial environment than expected, it temporarily blocked the growth of the group. However, he believed that the environment would not affect the long-term growth target of the group.

The group will continue to focus on medium-term plans for industrial, marketing and retail investment to ensure steady growth in the future.

At the same time, he said, in order to ensure profits, we will pay close attention to cost control.

In the three quarter of fiscal 2014, both revenues and net profits slipped. Prada announced plans to invest in the development of primary luxury goods at the end of last year, adding products at the price of 1000-1200 euros to the entry level products and 2500-2700 euros at the high-end price to complement the broader consumer groups.

Last October announced the acquisition of France

Workshop Tannerie M gisserie Hervy is considered by the industry to control costs through vertical integration.

In the mid fiscal and quarterly reports of the 2014 fiscal year, the group mentioned more than once that "measures to reduce costs will be introduced to improve marginal profits".

However, for

Zhou Ting, the president of the Institute of wealth and quality, and a luxury goods expert, are not optimistic about the development of primary luxury goods.

It may partially compensate for losses in the short term, but the core value of the brand is diluted, which is seriously damaging to the brand value. "

For the shortage of old luxury goods, Zhou Ting suggested that the brand should seek pformation and pform the fashion brand into full play, and the two is to enhance the quality and positioning, and create a high-end luxury brand.

Successful brands have long been precedent, before the performance has continued to decline, and from the luxury brand pformation of the public fashion brand Coach, followed by the global luxury growth in a weak environment, a thriving Hermes, Prada's breakthrough road still needs careful consideration.

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According to the US media, Patrizio di Marco did not plan to leave quietly.

He wanted all of Gucci's colleagues to understand that he was forced to leave and insisted on revealing the truth behind his resignation, or he would never give up.

In December 18th, di Marco delivered a speech to Gucci employees at a company cafe in Florence, Italy.

On the same day, he also sent his own memorandum to the staff, which was quite provocative.

Most importantly, he accused her opponent in Gucci, though not named, but di Marco called them "dwarfs", implying that they engineered their downfall behind their own hands.

In a nearly 3000 word statement, di Marco said that all this was against his personal wishes. The statement also represented his partner, who was also announced in December last year as a former creative director, Frida Giannini-, according to the company's plan, which should have been gracefully finished after finishing two fashion shows at the beginning of the year, but rushed out of office at the beginning of the new year.