"The End Of The Year, Cheap Throw" Clothing Enterprises Usher In The Peak Period Of Handling Tail Cargo

When the new year is approaching, and the peak period of the garment factories dealing with the tail cargo, yesterday, Wang boss, who was engaged in clothing tail goods business in Shijing for 8 years, revealed that "clothing is a few dollars and a piece of throw." It is an indisputable fact that clothing brands have high inventory. Insiders admit that "a factory has a quantity of more than ten thousand pieces of goods." This also causes the tail goods buyer to begin to worry: not only grab the goods seriously, the profit space is squeezed, but it will be difficult to rely on a brand to eat to die. "With the control volume of brand manufacturers, the high storage status of future garment factories will last at most three years." As a result, in the tail cargo market, some businesses began to "pick up goods", while some merchants turned their brands into seasonal goods.

As the largest distribution center of clothing tail goods in Guangzhou, Shijing's tail cargo business area accounts for 30% of the country's total. According to Feng Jianwen, Secretary General of the Shijing business circle alliance, Shijing has no less than 5000 merchants of clothing, shoes and bags.

"Recently, there are many sources of goods, and there are more than ten thousand pieces of tailstock at any garment factory." Li Shuizhong, Guangzhou flying Tang Clothing Co., Ltd., has recently received SMS messages about the tail cargo. The quantity of tens of thousands of pieces in a factory is not surprising. Tens of thousands of pieces are also normal.

　　 The price of goods at the end of the year is 10% cheaper than usual.

Li Shuizhong has just returned from Hangzhou to see the goods: "there is a good brand, the listing price is 600~900 yuan, the average cost price is about 100 yuan, but the sale of tail goods is 13 yuan / piece, no matter what season. clothes 。 And a famous clothing brand in Guangzhou has more than ten thousand warehouses, and the price is 8 yuan. "

In Shijing, who has been engaged in garment tail goods business for 8 years, Wang said: "many factories want to return money and pay wages at this time. Therefore, when the inventory is cleared, the price will be 10% lower than usual, so as to facilitate the rejection of goods, with a certain brand clothing in 2013. Autumn Clothing, for example, the tag price may be more than 1000 yuan, but the tail cargo handling is about 30 yuan per piece to dump goods.

But even though factories are willing to sell their products at a low price, bosses who do the tail business seem to be reluctant to take over. Wang said, "but as we approach the new year, we need to spend money on warehousing and warehousing, and businesses also need year-end bonus. We are not willing to take big money to take over."

　　 Worry one: grab goods, serious profit space is squeezed.

Feng Jianwen, Secretary General of the Shijing business circle alliance, said that the stock of the factory is still very large, but the number of people who do it is also increasing. "The factory used to ask you to collect the goods, and now the good goods even buy the factory director. And the purchase price is also higher and higher. In addition, buyers will also lower prices and profits will gradually be diluted.

If the industry competition reduces the selection space of the tail traders, and the emergence of business channels such as electricity suppliers, Oteri J, offline discount stores and other business channels will undoubtedly compress the profit space of the tail cargo market again and again. Wang boss regrets that the leftover goods left behind by the branded factories will be picked up by the brand suppliers again, and then transferred to the electricity supplier or discount outlets. "The only ones left behind will be transferred to our hands, so the brand value will be discounted again."

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　 Worry two: rely on a brand "eat and support" hard to reproduce

Li Shuizhong said frankly, if the manufacturers encounter the problem of selling the tail goods because of the capital chain problem, the profits will be considerable. We have tried 10 thousand yuan to earn about one hundred thousand. However, this pattern will not last.

"For us to do the tail cargo, it's hard for a brand to die. Therefore, we need to find more brand cooperation. Li Shuizhong said.

For the tail cargo market, Li Shuizhong introduced, clothing manufacturers high storage status for up to three years. "As far as I know, the high inventory in these two years has made many. clothing Manufacturers are afraid, and now they attach great importance to controlling inventory. Nowadays, many manufacturers prefer to keep up the cloth and keep the clothes down. "

Li Shuizhong analysis said that in previous years, many garment manufacturers were blind production expansion, and by plagiarism, no original design, resulting in deterioration of competition, but this phenomenon is gradually changing.

　　 How to transform the competition?

Despite the frequent sale of goods at the end of the year, Li Shuizhong did not move at a low price.

"Unlike the shortage of supply in previous years, there is plenty of supply of cargo." Li Shuizhong has been engaged in the clothing tail goods business in Guangzhou since 2006. He introduced that the scope of the goods received before was small, and the recipients were all the garment factories in Guangzhou, and there were few exchanges with the outside world. Because there were not many sources of goods, everything was done, as long as there was a tail cargo, and they were all for supply and demand.

　　 Pick the tail cargo to sell.

Today, Li Shuizhong is picking up goods. Li Shuizhong said, on the one hand, there are more sources of goods and more choices. On the other hand, there are more people in the tail cargo business, the competition is fierce, and customers are more selective.

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Li Shuizhong said, many cheap goods are bundled sales, do not dare to take, sometimes get back, do not sell more risk, preferring to give up.

　　 Docking brand

Li Shuizhong said: "this year, we try to get the brand authorization directly from the Brand Company, and do not need to sell the labels. After all, the famous clothing in the past season still has its brand value."

Direct docking with the brand has become the trend of the tail cargo market. Shijing's tail cargo market is shifting in many stalls, and the tail cargo also needs to go up the route.

　　 Switch to e-commerce channel

Wang boss frankly said, "doing electricity business is one of our transformation ways. Now there is a successful transformation of electricity supplier in Shijing. But for most of the clothing bosses, it is still a big contradiction between doing business and industry. Many people have been watching for a long time and still dare not rush."

The three quarterly reports released by the listed garment enterprises show that: the growth rate of men's wear, casual wear, women's wear and other industries has been negatively affected by the sustained slowdown in economic growth and the continued weakening of the consumer market. The outdoor and fabric industry maintained a steady growth in the three quarter, while household textile, footwear and casual wear and other sub sectors appeared to be divided, while men's, women's wear and jewelry industry's revenue declined.

Feng Jianwen, Secretary General of Shijing business circle alliance, predicts that the situation of high inventory is a phenomenon of abnormal adjustment cycle. With the industrial intelligence and strict cost control, it is predicted that the inventory of garment enterprises will gradually shrink.