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Shopping Guide Brings Good Results By Communication.

2014/12/10 8:22:00 2

Shopping GuideEffectCommunication

   1) franchised stores Representative

The shopping guide representatives communicate directly with the customers face-to-face. Their actions and actions are representative of the service style and mental outlook of a franchised store in the eyes of customers. Therefore, we should always pay attention to what we say and do, and ensure the quality of service, so that customers will be happy to patronize once again on the basis of "trust".

   2) dissemination of information Communicator

The shopping guide representatives know the contents of the promotional activities, seasonal promotions, gifts and other promotional activities, and the duration of activities. Once the customers ask about the relevant matters, they will give detailed answers.

   3) customers Life consultant

Only by fully understanding the characteristics, usage, function, value, and benefits of every product that will be brought to the customer will we be able to provide the best advice and help to customers in time. Therefore, a good shopping guide is not only good in performance and service, but also should be a customer's life customer. He should give them the most advice and advice from customers on their position.

4) Service Ambassador

In today's fierce market competition, competitive advantage will increasingly come from invisible services. A series of small service improvements can conquer customers and overwhelm competitors. We need to know that good service is our way to win.

5) a bridge between stores and consumers.

As a bridge between stores and consumers, representatives of shopping guides should stand on the consumer's standpoint and convey their opinions, suggestions and hopes to store stores so as to formulate better business strategies and service strategies.

 

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First of all, from the appetite, you need to understand what they need to eat. This requires every garment agent to first display experts in the store, and then to be a smart buyer. You must make sure that the best merchandising plan of each specification can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems. It is very knowledgeable and scientific that goods are sold, goods, goods and so on.

For example, 60 shops should display at least a few series of products. Each series should have at least several styles. Each color should have at least a number of colors, and each color system should be displayed on several screens to ensure the basic display requirements, ensure the serialization and gradation of the product display, and reflect the comprehensive advantages of the brand monopoly. Otherwise, it will reduce the market's ability to satisfy the market, give people the feeling of single product, lack of choice and comparison, and finally lose the chance to make a deal. Therefore, in order to do scientific ordering, we must first understand the importance of basic display, and then use the brilliant eye of the professional buyer to plan your display content, that is, pick the goods.

According to the local cultural environment, fashion trends, consumer preferences, habits and characteristics, we should provide a scientific buyer for each subordinate store. Buyers must be able to accurately grasp the local fashion trends, clothing preferences, consumer psychology, etc., if you are not sure, you can also explore and train buyers in the underwear franchisee, shopping guide, smart buyers are very important for ordering, with professional buyers, what to eat can really get a scientific solution.

It solves the problem of what to eat, and then comes the question of how much to eat. That is how to eat.

First of all, you have to figure out how much food everyone eats and how much food they need. That is to say, before ordering, you must find out how many stores you have, how many stores should be sold for each store, and how many stores will start operation in this quarter, and how much more goods will be needed to ensure that the best way to start a business. Combined with the scientific analysis of the basic display of various specifications, the final quantity of your order will be determined finally. Only in this way, you can make dumplings in the gourd when you order, with a good number of minds.

Some people may say that I have known this for a long time, but I had a lot of stock in stock. If I buy the goods in stock, I may not be able to eat in front of me. I will have to walk around later. If we increase the risk of inventory and form a vicious circle, it will be even worse. It sounds reasonable. However, careful investigation is wrong.

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