What Is The Opportunity For Dalian's Electricity Providers To Grow Bigger And Stronger?

Here world Clothing and shoes Xiaobian network to introduce the Dalian electricity supplier: how more than 10 years "lost"?

There is no doubt that the Internet has pushed commerce to the node of change. The traditional mode seems to be going on overnight, and past experience even becomes resistance. In the context of e-commerce, its participants, rules of the game, way of thinking and product form are totally different from the past. It is changing the industrial structure of the electricity supplier with the rhythm of subversion. Any attempt to prevent such a trend is like a mantis. People leave the Internet just like they can't live without electricity and gas.

Wherever the eyes go, money will follow: in 2012, Dalian people became the main force of online shopping in Northeast China. The average amount of expenditure per capita was 6281.81 yuan, ranking twentieth in the country. In 2013, the volume of express business of Dalian online shopping entered the top 20 of the same cities in the country; according to Taobao data, in 2012, Dalian produced 10072 "chopped hands" (160 thousand yuan per person per year, 538 times per capita purchase), and 1 billion 600 million in one year.

When the online shopping force pulled out the real gold and silver, the sales revenue of Dalian local electricity supplier was not good enough. The data will not be listed. According to the president of the Dalian electricity supplier Association and Professor Yang Deli, former dean of Dalian University of Technology School of management, the development of Dalian's electric business started in the late 90s of last century. It has been in the forefront of the whole country. Dalian already has the Northeast China electricity supplier network payment license, and then only Beijing, Shanghai and other places. However, when Ali, Jingdong and other giants grew crazily, the Dalian electricity supplier disappeared. What factors are "stuck" in the development of local electricity providers? What is the opportunity for Dalian's electricity providers to grow bigger and stronger?

Question: what factors "stuck" the development of local e-commerce?

If you know that in the late 90s, that is, Ali has not been famous, Dalian has become a famous IT site in the country. The development of e-commerce is in the ascendant. A batch of e-commerce network companies have been born in Dalian, and the first batch of Chinese Internet payment companies have been born.

The idea of making money is too urgent. It is probably the first reason why the first generation of electric providers lost their jobs. The electricity supplier is divided into two categories: the emerging electricity supplier and the traditional electricity supplier. The emerging electricity providers are mainly young entrepreneurs, and the operation is still a "occupying" stage of crossing the river by feeling the stones. The electricity providers in Dalian are mainly traditional electricity providers transformed from traditional entity enterprises. At present, the success of traditional electric business strategy and routine is to smash up traffic, smash subsidies, take advantage of the market, and then go to capital market financing. Many Dalian electric providers have the typical characteristics of northeast boss: they pay close attention to sales volume, online attention traffic, insufficient investment, dare not take risks, and are too anxious to recover the investment cost. And the southern electricity supplier is different, do not give the market to hit a sound, will continue to invest. It is precisely because of the different concept of North and South management that two kinds of electricity suppliers are developing in different positions.

Insufficient talent reserve is the second reason for Dalian's electricity supplier to lose. Talent has always been a short board in northern cities. "What city does Taobao want to land in, and even a butt" middle-level cadre "is hard to find, said Ding Zhe, general agent of northeast NetEase, Juhuasuan technology company in Dalian. North to Guangzhou and other cities in the first tier electricity supplier talent has been subdivided into various categories, in Dalian as long as a shop even professional. Finding the right professional electric business talents also plagued Wang Hongzhong, President of the brigade network. On the line over the past few years, the website operators have changed several crops. "Finding someone who knows both computer technology and Internet thinking is difficult to find."

According to Li Peng, President of Dalian Tmall business association, there are currently more than 20 Taobao businesses in Dalian that are doing relatively well in Shanghai. Similar organizations such as "through train club" and "network business association" are only fifty or sixty, and there are tens of thousands of household electrical appliances suppliers in Dalian.

As a matter of fact, some universities in our city have set up relevant business professionals, and have trained a lot of practical talents who can do customer service and operation assistants after graduation. According to the insiders, the remuneration of Dalian electric business practitioners is better than that of some developed cities. The "double eleven" this month has over 10000 monthly customer service salaries, the monthly salary of the website operators is 4000-6000 yuan, the average website design salary is around 6000 yuan, and the Hangzhou website has a monthly salary of 2000-3000 yuan. Soft transfer of information, such as slow transmission of information and lack of opportunities for growth, may be the real reason for "driving away" professionals in e-commerce.

The development of market ecosystem is the third main reason for Dalian's electricity supplier to lose. In the year when Dalian's e-commerce was booming, there was no supporting industry development, such as supply, logistics, capital and so on. To this day, the conditions are still not mature enough.

"The maturity of the Northeast market is not enough," Ding Zhe commented on the Northeast electricity supplier represented by Dalian. Taobao Juhuasuan had planned to make Dalian cherry special field. I never expected that a large number of fruit growers would not buy it. The quality was good enough to sell. The poor quality online sold the brand. At that time, the high-end logistics such as Shun Feng and the whole day reached the village head for distribution, but the result was still not made. There are also some shops selling cherry in Dalian. The quality of the brand is all right, but the lack of creativity and gimmicks to stimulate sales is not selling. Juhuasuan's "dream" has come into reality in Shandong. Cherry has sold about 1000000 pounds online on a quarterly basis. Now, the popularity and sales of Shandong cherry on Taobao have dumped several streets of Dalian cherry.

Dalian is located in the "peripheral nerve" of transportation, so the express cost is high, while the express delivery is not remote and "elevate" the electricity supplier rent. It is understood that at present, the cost of operation of electric business has been matched by physical stores. The cost of opening an online shop is comparable to that of Mackay's rent. Therefore, the same brand, the same style, Dalian sellers cost more because of the high cost. In addition to the urgent need to use the "City Express" online shopping needs, Dalian sellers are not competitive. Comparatively speaking, Dalian has the price advantage category is Japan and South Korea products purchasing.

　　 Way out: Dalian electric providers can break through in the era of industrial e-commerce and o2o.

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There is no doubt that the first generation electricity supplier in Dalian did not win, but this does not mean that the future electricity supplier industry will lose.

In the interview, reporters found that the past era can be regarded as the era of consumer electronics, is the era of C2B or C2C, that is the Enlightenment of the era of electronic shopping. "There is no distinction between Internet Co and non Internet Co in the future. In the era of mobile Internet, electronic consumption will become the norm of universal participation." Xu Tienan, the head of the Yi Qi mall, believes that the real transformation of the electricity supplier is not limited to the online Taobao of consumers alone, but rather by the industrialization of the industry. Now, the team of Xu tie Nan has appeared in the logistics distribution center such as the big vegetable market every day, and according to the online order, the dishes for the hundreds of restaurants in Dalian on the day. "Now, I'll help them do it. They just need to place an order online." In order to transform those who do not know the electricity supplier in big vegetable market, he moved the computer there and installed a system for them. Not only hotels, but also convenience stores all over the streets and lanes will be included in the system. This is a real subversion and a representative of the industrial electricity supplier.

Coincidentally, in the past, restaurants, bakeries and other industries needed to buy grain and oil to go to the wholesale market. The birth of Yi grain net solved this problem. If you buy orders online, you can buy products that are cheaper than those in the wholesale market, because you can directly deal with the food processing plants here. There is no intermediate link. This is called the industrial electricity supplier. Its development will open up all the joints in circulation, allowing the most upstream suppliers to have direct dialogue with the most downstream suppliers, and through intensive logistics links in the middle. "In this process, Dalian has taken the lead in the whole country." When Alibaba and other monopolistic power suppliers were swept across the country, Dalian's industrial electricity providers struggled to occupy the favorable terrain. However, just like the premise that the development of the network is free, the industrial e-commerce platform must be free in the process of development, so where does the profit come from? From the circulation of funds, like Alipay, the money that only flows through cash. However, when the capital flow is not so great, it is a difficult problem for Dalian's industrial electricity providers to survive with their funds.

When the opportunity of industrial business is coming, consumption is quietly transferred to the o2o mode. "O2o should not be a concept. This is to eliminate the line between the line and the offline. In the future, some people like to order on the Internet when they are consuming. Some people like to go to the supermarket to buy. Some people like to shout at the window:" Hey, I want a bottle of soy sauce, "as a business, you must be satisfied. Xu Tienan said that in this era, the whole channel has been opened up to see who can take the lead in realizing the lead in layout. Xu Tienan and the store under the layout of the vegetable Yi family line are to reserve for the future full channel mode.

　 Since this year, Dalian has attached more importance to the development of the electricity supplier industry.

In August 15th, the municipal CPPCC held a special forum on the development of e-commerce. In August 27th, Tang Jun, Secretary of the municipal Party committee, instructed in the symposium report: vigorously promote the development of e-commerce. In September 1st, the Dalian electricity supplier Association once again held an electricity supplier business forum to discuss the future of Dalian's electricity supplier development. In this seminar, President Yang Deli analyzed the advantages and opportunities of Dalian electric business.

Dalian has an influential futures and spot trading platform throughout the country.

　　 Dalian Commodity exchanges, Northeast Asia coal trading center, renewable resources trading center, Northeast Asia spot exchange, and Grain Exchange all provide natural fertile ground for the development of Dalian's electricity supplier. Dalian has the advantage of distinctive ports and has a place in foreign trade, so we can develop cross-border electricity providers vigorously. Through cross-border electricity providers, will promote the industrialization of industrial enterprises. Dalian's long coastline, marine products and deep-processing products of marine products have great advantages, such as sea cucumber, sea urchin, abalone and other sea treasures. The excellent quality of Dalian's agricultural products is also a good opportunity for the electricity supplier. Dalian is a famous clothing city. Although there is no advantage in the aspect of clothing brand building, Dalian has influential clothing enterprises in the whole country, such as Dayang creation and Sang Fulan.

Reporters learned that in order to deal with this year's "double eleven" war, Dalian Tmall business alliance organized a joint promotion, on each store's page, the friendship brotherhood shop, "through the tug of war, to achieve the Dalian trade surplus".

Today's market Compared with the late 90s of last century, it can not be compared. Whether you want to be an electric provider or not, the market has pushed you onto this platform, and your upstream and downstream industries are doing it. If you don't do it, you can only be thrown out of the industry chain. One thing we must recognize is that human society has entered the information age. As Watt invented the steam engine in 1782, human society entered the industrial age. Do you not enter? Zhang Ruimin's famous saying is: either overturn himself or be subverted by others. This is the best era and the worst.

Market Ecosystem

No development

There was no matching industry development, such as supply, logistics, capital and so on. To this day,