Four Steps Of Clothing Store Management

First, check the best seller.

When looking for a best-selling product, the commodity management team must have a concept - every commodity has a sales purpose, and it can be distinguished according to the main push (VIP, task), supplementary money (sale and sale, sale grant), problem money (original disability, defective products, pressure money) and so on.

We should eliminate the sale or special products, and make a progress analysis of the main products to find a best seller.

How to evaluate the best seller? There are two ways to evaluate the best seller: the first is the continuous evaluation method; the second is the one week sales TOP ranking method, and the weekly sales ranking.

For example, a shop 2011 autumn and winter sales progress indicator (partial), from the table, we can see that the band boots total 75 orders, 13 pairs of sales, the remaining stock 62 pairs; in this band, there are 4 boots listed, of which 2169 of the boots sales the best, this style is the best seller of the wave section.

Now some brands adopt the distribution system, some of them are order systems.

Ordering system may not be very easy, but it can also be achieved.

However, we must consider carefully the actual situation.

Continue to observe the above table data: first look at the sales status, although the band code 2196 boots are sold well, you can take a closer look, the boots are not sold for the last two weeks, no sales reasons must find the store manager, shopping guide to check; second look at the most ordered style, 2279 orders of boots, the most ordered, 32 pairs, but only 1 pairs, need to check the display of the style in the shop.

According to the data displayed in the form, sales deviate. Sales of good goods are not the largest ones, that is, not the main push of shops, but the push style.

There are many factors that lead to such a sale deviation. It may be that salespeople mix personal preferences into the sales process.

As a qualified, excellent shopkeeper and shopping guide, the most ordered style of the company's orders should be the main push of the shop in the opening season.

To sum up, the commodity management team, when observing the sales progress indicator, first depends on the curve trend of the commodity, which items are continuing to sell and which section will not continue to sell. Two, it depends on whether the sales volume is good or not.

After checking the sale of commodities, we should consider adjusting the focus of display.

In terminal sales, the best seller is not necessarily the largest order. Therefore, the focus of terminal display should be targeted at large inventory.

Two, why not?

There is no sale for a period of time after a single stock is listed. The reason may be that the seasonal characteristics of the goods are not in line with the current weather requirements.

The change of weather is beyond our control. If it is unmarketable, then we can only consider stripping the goods and rearranging the order.

If it is for other reasons, such as not outstanding display, salesperson promotion is not in place, shops should adjust quickly to the specific circumstances.

Two, according to the actual situation, we should push or withdraw.

No sale of goods should be assessed in a single way, considering whether to continue to promote or to withdraw immediately.

When evaluating, the products of the band should be turned out to see the design. If you decide that a sale can not be pushed again, then remove it.

The goods that need to be removed should be marked. The first record is whether the goods are withdrawn from the sales, flat sales or best sellers. Second, it is appropriate to record when the goods will be sold and how much discount they sell next year.