"Southern Style Clothing Town" To Create A Major Industrial Agglomeration Heights

More than 30 years ago, in the land of fish and rice everywhere, the pioneered Humen people first sold their clothes to Hong Kong, Macao and Taiwan, and laid the innate foundation of the "southern style clothing town".

Since then, Humen's

It's written into the progress table of Chinese fashion.

After more than 30 years of rapid development, Humen has become a famous Chinese clothing and clothing city with the characteristics of women's wear, children's wear and casual wear.

"," China's children's clothing town "," the first batch of pilot textile industry cluster in the country ", the first" national textile model industry cluster ", the first batch of" China's clothing industry demonstration cluster "," the national Torch Plan clothing design and manufacturing industrial base "," China's 100 best industrial clusters "and many other national honor.

Standing at a new starting point, since 2014, the Humen Town Committee and the town government have vigorously promoted the pformation of the clothing and apparel industry by relying on low cost and low price to achieve a large sales volume, and promoted the "pformation of enterprises and small promotion rules" in clothing and apparel enterprises, encouraging more enterprises to become bigger and stronger, developing e-commerce, achieving continuous improvement in the technology, quality, brand and added value of the whole industry, and guiding the pformation of clothing and apparel industry to original design, independent brand and fashion source, and achieved remarkable results. The annual sales volume of the clothing and apparel industry cluster in the whole town has reached 60 billion yuan.

Ye Kongxin, Secretary of the Humen Town Committee and chairman of the town people's Congress, said that Humen is now speeding up the pace of construction of the major industrial gathering areas for clothing and clothing, including the construction of the major industrial clusters.

The 10 square kilometers Central Business District, including cloth city and business city, strives to achieve annual sales volume of Humen clothing and apparel industry cluster exceeding 80 billion yuan.

Written by: Huang Shaohong

Photograph: Hu Guoqiu

Upgrading and upgrading of core areas and reconstructing new advantages

Fu Min fashion city, the Yellow River fashion city, Tai Ying East International Garment City...

Speaking of Humen clothing, the first thing that comes out of the past businessmen's minds is the local name of the famous clothing city.

In the past 30 years of industrial rise, these garment cities have helped many Humen apparel practitioners dream of creating wealth, and have witnessed the growth course of this Chinese southern style clothing town.

In the 10 square kilometers central business district planned by the local government, the upgrading and pformation of Humen Garment City, represented by Fumin fashion city, the Yellow River fashion city and Daying East International Garment City, will become the core area of the central business district.

According to Ye Kongxin, the clothing city of Humen takes the silver dragon road as the vertical, the Ren Yi Road as the horizontal, and the Fumin fashion city as the core. It plans to enhance the status and influence of the business circle through the following five measures.

First of all, in view of the growing shortage of parking spaces in the core area, Humen intends to invest in the construction of a comprehensive modern parking lot with 1000 parking spaces, including traffic pfer, tourist bus routes, air gardens, logistics and other functions, and thoroughly solve the historical problems of serious parking spaces in the area, and improve the construction of supporting facilities.

Secondly, Humen also plans to build a square kilometre commercial pedestrian street; canal coverage, beautify the environment and build a leisure area; and build an air corridor to link the main markets along the main street such as fuming fashion city, the Yellow River fashion city, Daying East International Garment City and so on, forming a new urban landscape with people walking in the air and on the road, so as to facilitate procurement and enhance the competitiveness of these markets.

It is worth mentioning that the Humen garment city will set up a management committee to co-ordinate the operation, planning, packaging, publicity and promotion of the entire business circle, and to promote the overall prosperity of the clothing trade circle that has made Humen famous.

By strengthening the upgrading and upgrading of the existing clothing trade area, we will further enhance functions, improve the environment and improve efficiency.

In addition to the upgrading of Humen Garment City, on the other hand, the construction process of Humen business city is gradually accelerating.

Humen business city range from east to eight road, South to Chang De road, West to Liansheng Road, north to Sports Road, with a total area of about 5 to 10 square kilometers. Its contents include the urban traffic complex represented by Guangzhou Dongguan Shenzhen urban rail and Humen Trade City station. The clothing marketing complex represented by Fumin clothing business center (Fu Mintong loading center), Fumin Chuanfeng clothing twin city, Fumin International Trade City, and the commercial real estate complex represented by Wanda Plaza.

Among them, Humen will continue to rely on the "collaborative innovation center of garment industry in Humen" to strengthen the leading role of fashion brands and the extension of industrial chain value from the strategic height, vigorously develop e-commerce, expand online shopping market, strengthen innovation driven and resource integration, and enhance industrial competitiveness and industry vitality.

Specifically, Humen promotes the R & D design level of enterprises with the synergy innovation of "politics, industry, learning and research" and increases the added value of products.

By integrating the advantageous resources of universities such as Shanghai Maritime Univeristy and Donghua University, we will help Humen dress and apparel industry to form technical cooperation, build talents in Pyramid, enhance the R & D design level, promote the development of Humen clothing to the high-end value chain, and guide Humen to pform from garment manufacturing to clothing creation.

On this basis, Humen also leads the fashion industry to the fashion industry through collaborative innovation in information service and management.

Humen will take advantage of the collaborative innovation center to further explore the unique fashion and creative elements of the clothing industry, and the cultural characteristics and fashion symbols of Dongguan southern school. It will promote the three fusion of Humen culture, tourism and industry, and the integration of industrialization and information technology, helping Humen dress and dress industry upgrade to the fashion industry.

In addition, Humen also takes the clothing industry as a starting point to realize Humen's economic pformation and urban cultural brand remolding.

The pformation and upgrading of the clothing and apparel industry will promote the upgrading of the service industry and other supporting industries, promote the adjustment and layout of the entire industrial structure, and promote the healthy and orderly development of Humen's economy.

In order to help Humen garment enterprises to carry out brand building and promote cultural connotation, it is important to strengthen the reshaping of Humen city cultural brand and realize the linkage effect.

As of the end of September 2014, the collaborative innovation center has landed 10 major public service platform projects: the Humen clothing technology innovation center, the national textile fabric Museum Humen branch, the China Textile Industry Federation testing center Humen laboratory, the new Silk Road Fashion publishing center, the Humen clothing design and Research Center, the Humen clothing education demonstration base, the YISHION group clothing exhibition center, the Humen e-commerce demonstration base, the Humen clothing brand promotion center and the Humen e-commerce Industrial Park.

The construction of a series of public service platform of Humen garment industry collaborative innovation center has been put into use. It has provided a comprehensive service for Humen clothing and apparel enterprises, especially small and medium-sized enterprises, which has developed a comprehensive R & D design, quality inspection, personnel training, information consultation, exhibition and logistics, financing services, and so on, so as to bring strong impetus to the development of Humen's clothing and apparel industry to high-end development.

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Children's clothing rises to cultivate new industry forces

In Humen, the emergence of children's clothing industry is a new force for the development of Humen's clothing industry in recent years.

Humen children's wear has become another shining card for the industry after women's wear and casual wear.

According to statistics, as of the end of 2013, there were more than 700 children's clothing enterprises in Humen, accounting for 35% of the total number of clothing and apparel enterprises in the whole town. The annual output value was about 9 billion yuan, with annual sales of about 19 billion yuan, and the total number of shops for children's wear increased from 1373 in 2011 to 1821 in June 2014, up 33%.

In December 2013, Humen town was awarded the title of "China's children's wear town" by the China Textile Industry Federation and the China clothing association.

This achievement is inextricably linked to the vigorous support of the Humen Town Committee and the town government.

In August 8, 2013, the Humen Town Committee Town Government formally promulgated the implementation opinions on vigorously supporting the development of children's clothing industry, and made clear the idea of guiding the development of children's clothing industry in the next 35 years.

In the same year, the Humen clothing and Apparel Industry Association Children's wear branch was formally established, and 123 enterprises including the small rhinoceros and Beetle house joined the children's wear branch.

As a leading enterprise in Humen's clothing industry, Guangdong Humen Fumin group is also taking the opportunity to actively adjust its management ideas, relocate the fuming business center as "the center for enriching people's children's clothing", integrate the surrounding resources, and implement the dislocation development, and opened a grand business in March 23, 2014.

Among them, the 1-2 floor is mainly wholesale and retail of children's clothing factory, and the 3-5 floor is the brand children's Wear Exhibition and trade headquarters.

To speed up the development of the Humen Fumin children's clothing center as the largest children's Wear Exhibition and trade center and brand gathering place in Southern China, the Guangdong Humen Fumin group has adopted a series of substantial measures in the prosperous market: putting 3 million funds to support the open door operators.

The brand children's clothing enterprises stationed in the children's wear center at headquarters will give 10-30 yuan support and reward.

For one to five floors of the entry merchants to give decoration subsidies.

For the first three years of the shop, the pool water and electricity fee will be waiver.

The children's wear brand enterprise will hold a press conference and order meeting on the twenty-two floor multi-function exhibition hall, and the venue fee of ten thousand yuan will be reduced.

Building exterior wall advertising, display windows, elevator advertising light boxes, advertising locations in the mall, rent free provision for the use of enterprises.

Humen has also been promoting creative design of children's clothing through creative events.

Since 2013, Humen has held two China (Humen) International Children's wear online design competition.

In April 25, 2014, the town of Humen launched the second children's wear online design competition on the theme of "dream light". It received a total of 465 famous entries from Ukraine, Russia, Beijing, Shanghai, Hongkong and other famous countries, including Manchester, Italy, Bermuda, Hongkong Clothing Institute, Beijing Institute Of Fashion Technology, Shanghai Donghua University, Tsinghua University Academy of Fine Arts, and Academy of Fine Arts.

Ye Kongxin said, next, Humen will continue to step up efforts to support and expand the children's clothing industry.

First, the Humen children's wear center as the leading force to expand and strengthen the children's clothing market in Humen.

Integrate the resources of the children's clothing market in Humen clothing city, clarify the positioning of every market, encourage every market to form their own characteristics, carry out classified management and differentiate operation.

The commercial body of Fu Sheng children's clothing center, such as joint Chuang Feng building, Fu Min double son City, and so on, carries out a unified market positioning, and develops a professional business circle for pregnant, infant, child, children's clothing and supplies, and forms a scale advantage. It strives to build Humen's Fu Min children's wear center into Humen children's wear carrier, Southern China's largest children's Wear Exhibition Center and Chinese children's wear brand gathering place in the next few years.

The two is to strengthen exchanges and cooperation between enterprises based on children's wear sub committee.

Enterprises should be encouraged to join forces to consolidate development efforts.

The children's clothing enterprises in Humen are organized to take part in the baby products exhibition, children's Wear Exhibition and clothing exhibition in Beijing, Shanghai and other places, so as to seize the commanding heights of the industry.

Regular brand children's fashion show, etc., to strengthen publicity and promotion, to show the strength of the children's clothing in Humen.

Coordination of Commerce, industry, credit and Science