Shanghai Advanced Customization Center, Asia First Station

A few days ago, the launching ceremony and press conference of the "Shanghai advanced customization center" - the promotion and exhibition platform for high definition was held in the Bund 22. The project is under the guidance of the office of Shanghai cultural and creative industries promotion leading group and supported by the Shanghai design city promotion center. It is sponsored by Shanghai International Fashion Federation. It is a landmark project jointly held by the Bund No. 22 and France new media, which is proud of Shanghai's fashion and creative industry commanding height. The "Shanghai advanced customization center" - the platform for the promotion and sale of Gao Ding, has integrated multiple resources and has been preparing for many years to announce its operation. It is a useful attempt for localization of high-end consumption, and an excellent way to revitalize China's high quality handicraft industry. At the same time, this also means that China's growing high-end fashion and creative form is no longer just a special brand and patent of foreign brands.

That evening, the guests attending the launching ceremony and news conference of the Shanghai advanced customization center were as follows: the executive director of the leading group office of the cultural and creative industries in Shanghai, the deputy director of the office for promoting the work of the Shanghai Office of the UNESCO, the director of the center for promoting the design of Shanghai's design capital, He Shouchang, the director of the urban industry department of the Shanghai economic and Information Commission, Liu Boying, the director of Huangpu District Business Committee Zhang Jie, the director of the commerce and Trade Commission of Pudong New Area, Zhou Bin, and Ge Wenyao, President of Shanghai international fashion Federation, and general Li Yulin, the Bund 22. MARYMA and Marry Ma, Lawrence Hu, Qi Gang, Ling Yali, NE.TIGER founder Zhang Zhifeng, Xe jewelry founder Ruan Xizi, Kong's Enamel table founder Kong Lingjun and so on.

Ms. Yin Zi, Secretary General of the Shanghai International Fashion Federation, said at the launch ceremony: "for the newly launched Shanghai high customization center, we will treat it with a forward-looking perspective and operate in an effective mode. It is an integration embodiment of all the fields related to fashion and Creativity across artists, musicians, architects, movie producers, and so on. Through the support of the government and the efforts of all parties, we can create the "Shanghai high Ding - Asia first station", making it possible to become the leading and most leading high-end fashion platform in Asia, and become the most powerful symbol of Shanghai fashion capital.

　　 Paris Fashion Foundation

Looking at the fashion industry of several fashionable capital cities in the world, its advanced customization occupies an overwhelming position which can not be shaken or impassable. Paris has always been in the first place of fashion capital, and its advanced customization industry has been severely protected by the government. Because we all know that although the high volume of business and service objects are not universal, they play a decisive role in the cycling of the whole ecological chain of the fashion industry.

Advanced customization is never the embodiment of luxurious commanding height. It is the embodiment of taste and identity, the soul of art. The advanced ideas and sophisticated Seiko of advanced customization have a very important inspiration for the trend of fashion. In recent years, after the United States, Russia, China, the Middle East and other new rich areas have joined the ranks of the purchase of advanced customization, and because of this, advanced custom has swept across Italy, Britain and the United States from France. Gradually come East. Today's Shanghai There are landmark buildings and stadiums that make the world envious. It is the "Happy Valley" of the global fashion brand and the international lifestyle. However, with the rapid development of economy, the fast pace of life in high frequency and high pressure has made the "refinement" of the Shanghai style culture increasingly estranged. It's time to slow down and rebuild the connection with the extraordinary Chinese culture, art heritage and millennial art of life, creating the height of their own fashion. Advanced customization is just a benchmark for urban fashion.

When Shanghai opened its own port, it was the city of all rivers and streams. As early as two century and 30s of last century, it had the reputation of "Oriental Paris". Shanghai's urban temperament is inclusive and diverse. The old brands in Shanghai are famous at home and abroad with excellent design and exquisite handicraft skills. Shanghai's fashion and lifestyle have all had great influence and guidance on China. At present, the fashion and creative industries in Shanghai are booming. Advanced customization There is no doubt that it will become a powerful engine to boost the fashion and creative industries in Shanghai. The purpose of this association is to promote the development of local fashion industry and make contributions to Shanghai as an international fashion capital, with the purpose of the association of Shanghai International Fashion Federation President Ge Wenyao.

At present, "customization" has sprung up everywhere, and the market demand is strong. But because there are no industry institutions and national standards such as the French High Fashion Association and "advanced customization", the so-called "advanced customization" is mixed and mixed, and the "pseudo high" ratio is all serious, which has seriously hindered the healthy development of the local high definition industry and the high-ranking brand, and is extremely inconsistent with the image of Shanghai's international fashion capital. Combined with the development of local economy and standing at the height of the industry, the role of "advanced customization" in China's fashion industry has been clarified in a comprehensive, objective and precise perspective. It is hoped that the "Shanghai advanced customization center" will be built into an effective service carrier to revitalize and reshape the high-quality urban handicraft industry in Shanghai, with fashion as the core product, extending to the fashion manufacturing industry such as accessories, jewelry, watches, bags, cosmetics and so on, as well as photography, music, architecture, film and other contemporary art categories, to promote the creation and development of a number of local high fashion brands and to cross the border with contemporary art, and consolidate the status of Shanghai's international fashion capital. Shanghai International Fashion Federation, which has many resources and advantages, has taken the lead in the establishment of the "Shanghai high customization center," the platform for the promotion and sale of high value products, which is used in artists, designers, and crafts.

According to the vice president of the Shanghai International Fashion Federation, the representative of France's High Fashion Association and the director of the new media, Ms Zhao Qian, director of the French Fashion Association, China, the "Shanghai high customization center" is the fusion of fashion design and artistic creation. The cross border cooperation between fashion brands and artists is bound to be a win-win situation: the brand can extract unparalleled unique nutrients from the arts, and also let more high-quality, creative, artistic and stylish exquisite works and high-ranking designers graft, so that high-end fashion and creative industries can become a driving force for urban innovation. The new media is keen to sponsor or nurture art projects in various ways, and praise artists who are inspirational and talented. This is a mutual nourishment and promotion. From 2012 onwards, it is also the hand of Chinese high definition designer to open the era of "Chinese customization", not only to Paris, but also to create the dream of "Five Year Plan" for the "custom-made China", and to promote the Chinese custom industry through the years of high customization that France once had.

　　 Shanghai advanced customization center starts

After the ceremony, the Shanghai International Fashion Federation, as the sponsor of the project, will make full use of the "Shanghai advanced customization center". platform To attract top domestic designers, high definition brands and contemporary artists to settle in Shanghai. Through the advanced customization, we will promote the revitalization of China's fine handicraft industry, guide the Chinese people's new consumption concept and creative lifestyle, and lead China's advanced customization and creativity to the world. The Shanghai International Fashion Federation will focus on the integration of fashion and contemporary art creative cross border industry chain, integrating new cutting-edge life attitudes and aesthetic methods, so that high-end brands and creativity can permeate each other, creating a three-dimensional sense and deep feeling of an unbounded lifestyle. With the "Shanghai custom Fashion Week" as the platform for promotion, the "two weeks" Shanghai high definition week will open up the situation for Shanghai's high resolution and form the trend of "making high resolution and going to Shanghai". "Shanghai high fixed week" will undoubtedly become a landmark fashion event in Shanghai's high-end fashion field, and will add to the construction of Shanghai's fashion capital.

In the future, the Shanghai International Fashion Federation will also rely on the platform of "Shanghai advanced customization center" to cultivate the Local Advanced Custom Brands to go abroad and sell overseas. On the one hand, it displays the high-end fashion and creativity of contemporary China. On the other hand, it sets up an international two-way business channel for local excellent high definition designers and high definition brands, and has a direct dialogue with international buyers and international media, helping China's original power to enter and base itself on the international market.

"The ideal of advanced customization is to create a culture that belongs to one's own, not to add to those western brands." Li Yulin, President of the Bund 22, said, "I have tried every store in 22. I used to buy brands, but not all of them. Advanced customization can make everyone's personality blossom, plus quality handwork, exquisite material, and self style to achieve perfect performance. In the first phase of the "Shanghai advanced customization center" project, Shanghai International Fashion Federation and the Bund 22 cooperate as the first entity base. In the large exhibition area with nearly 1000 square meters, the company is working together to build the first "advanced custom showroom" in China. "The Bund No. 22" is expected to become the pronoun of "Shanghai high determination" and become the landmark of fashion capital. In the Shanghai advanced customization center, the Bund No. 22, the guests can enjoy all kinds of customized services according to their needs and preferences, and enjoy the comfort and dignity of customization.

It can be imagined that "Shanghai Gao Ding" is bound to set off a new fashion of "customized quality life", namely, custom made products, a high-quality product with high standard and artistic implication: starting from the selection of raw materials, penetrating personalized elements and integrating exquisite handcraft skills, the quality can be handed down to the world. The process of customization will also become a wonderful experience of knowing yourself and subliming yourself.