Shen Peirong: We Need A Long Way To Optimize Production Capacity.
At present, the downturn of textile market has put pressure on the operation of enterprises.
The analysis shows that the main problem facing the market is the relative surplus of production capacity. All enterprises are competing to develop new varieties.
Suzhou Zhen Lun cotton spinning Co., Ltd. knows that the era of this practice is gone forever.
Faced with all kinds of difficulties, Zhen Lun has his own plan.
Faced with the current plight of the textile industry, the chairman
Shen Rong Rong
The idea of Zhen Lun has been put forward: "reduce all possible costs and improve the efficiency of everything."
Improve efficiency and enrich products
"
Shock fiber cotton spinning
It is the fastest growing field in viscose spinning.
Shen Peirong said that the innovation and forward thinking of Zhen Lun was actually forced out.
At present, there is a big gap between our products and international excellent products. If we want to enter the international market, we only have to upgrade the technical content and quality of products.
There will be fewer and fewer professional workers in the textile industry, and there is no way out without reducing labor and increasing production efficiency.
This is the basis of pformation and upgrading, and there is no other way.
Since the beginning of 2014, due to the diversified varieties of enterprises, the market demand of most of the products produced by Zhen Lun is still acceptable, and the production and marketing balance can still be maintained when the production line is fully open.
But in the textile market, supply exceeds demand, sales price is lower, and the profit margins of spinning enterprises are further compressed.
Shen Peirong said, holding the idea that this year will not be good next year will not be able to survive in the long run.
Elimination of old capacity, industry reshuffle will be inevitable, and precaution can be sustained and effective development.
In the past two years, we will eliminate the old equipment before 2006, and constantly optimize and improve the product mix, so as to reduce the output of single conventional varieties and develop new differentiated varieties.
Enrich product lines, increase marketing efforts, and strive to maximize competition in the fierce market environment.
In the next two years, Zhen Lun will be put into siro spinning polyester yarn, Siro compact spinning polyester yarn, siro spinning TR yarn, Siro compact spinning TR yarn.
After the completion of these plans, he will produce pure viscose, pure polyester and TR varieties in various spinning processes, including ring spinning, gas spinning, vortex spinning, siro spinning and Siro compact spinning.
At the same time, every variety is best done, so that customers can buy these three kinds of chemical fiber yarns when they buy all of them, and buy the best yarn.
Advance deployment and bring forth new ideas
In Shen Peirong's view, the cotton policy is to our country.
Cotton textile industry
The impact is significant, and the price difference between inside and outside cotton is still continuing for many cotton spinning enterprises.
Because of this, Shen Peirong has always believed that the strategic layout of Zhen Lun has been replaced by viscose instead of cotton in a few years.
The spinning industry in the polyamide fiber is a relatively traditional industry, but the polyamide fiber has done the equipment to eliminate the backward production capacity, and the new spinning equipment is added.
More importantly, in terms of the application and technological pformation of all spinning equipment, Zhen Lun encourages and promotes all staff's innovative ideas, carries out golden ideas activities, and rewards and appraise all opinions that can increase production efficiency, save costs and improve product quality. Many of these golden ideas have been granted national patents.
As a traditional spinning enterprise, in recent years, it has made achievements in product innovation and equipment improvement. It has obtained 3 patents for invention, 8 utility models, and 10% unit production costs, and has been recognized as a high-tech enterprise in Jiangsu province.
These efforts have enabled Zhen Lun to maintain its vitality and make it possible to achieve its own recognition and requirements: not high-end industries, but must be based on high-end industries.
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