How Do Cool Cars And Hey Customers Play Together?

As Li Dongqi said, if we do express delivery alone, Shun Feng can do very well, but whether we can survive like this in the future is determined by the market. According to the understanding of the billion power network, Leng Yun is the first serial product brand that has been launched by SF, which is also an opportunity for SF to transform to adapt to market changes. Then, what is the thinking of the process from a standard express to an integrated logistics service provider?

Billion power network was informed that a few days ago, Shun Feng Express Transportation Co., Ltd. in Shanghai issued "Shun Feng Leng Yun" brand, in the integration of Shun Feng Logistics, electricity providers, stores and other resources on the basis of fresh food industry customers to provide cold storage, cold transportation trunk, cold transportation home, fresh food sales, supply chain finance and other one-stop solutions. At the press conference, Li Dongqi, vice president of SF EXPRESS, answered the nine major issues related to the transformation of SF.

Question 1: what is the strategic significance of cold transportation to SF? What kind of action does SF rely on?

Li Dongqi: cold chain temperature control transportation belongs to the industry with relatively strong professional standards, relatively strict national standard and large investment, and now China's cold chain concentration degree is very low. China's largest cold chain enterprise has only a dozen billion market share, the first few cold chain logistics enterprises are basically production logistics, and there are very few networks in the country, which results in low quality of service in the whole market. Whether it is quality or network, or the consistency of service demand is great. For example, drugs can achieve full visibility within a certain number of years. Without high technology and high investment and no good support, it will not satisfy the needs of China's consumer market and economic development in the future. Therefore, we need to cut into this field at this time.

Cold transportation is an important strategic business of SF and is one of the pillars of future development. We hope that within three to five years, whether brand or quality should be the first, this is our established goal. As for how much we spend, we can see that we are willing to invest in this area, because the cold chain is a capital intensive industry. Shun Feng has very good resources. We will make more efficient use of resources than other enterprises and go faster. Combined with the strength of SF, we have certain channels and flexibility in the source of funds.

Question 2: the attrition rate of cold chain logistics is very high. How much can SF reduce the attrition rate? How much does SF hope to occupy in the cold chain logistics market?

Li Dongqi: I have made the best choice. We used the experiments that we had chosen to do well before we got a large part of our SF's cold transportation, especially the warehouse and dry parts. If two heads are left, the preferred cargo loss rate of SF is less than 2%. Of course, vegetables are high enough to reach 5% or 6%. We believe that, according to the present speed of development, we have the opportunity to be the first. We have only been doing the whole cold transportation for a year. Probably the income of this year is ten in China. So it is easier to rush to the first place.

Question 3: Shun Feng Leng Yun should be open to the whole market, and in fact, many electricity suppliers are building their own cold distribution. Before doing this business, did Shun Feng understand the idea of these fresh categories of businessmen?

Li Dongqi: our platform is for all businesses that need cold transportation services, including the best competitors. The most important thing we do now is the need of the electricity supplier. Some time ago, you may see that some electric providers can make cold transportation, make home delivery and make ice cream. I can tell you that most of them are shipped by Shun Feng. For example, a very strong ice cream that was fired in Shanghai before, it could be sent all over the country. If you watch TV, you will find that people along the way are wearing clothes.

Shun Feng has been doing this service, but today it is pushed out as a standard service, or it still provides services for the electricity supplier. We dare not say that Shun Feng is the first in the warehouse and trunk line, but in the home delivery, the electricity supplier's delivery is basically SF. In terms of quantity and quality, we are accepted by the majority of electric providers.

As for fresh electric business, do you want to build cold transportation and distribution? If he pays the money, willing to do it, he can build it. But I believe that if we do ourselves well, we can really see the whole quality and reduce the cost, including materials, reverse logistics, including services, and hey stores. If all these things are done, the electricity providers in order to focus more on the main business, there is no reason not to choose partners such as Shun Feng. {page_break}

Question 4: Shun Feng How can we cooperate with the inn in the future?

Li Dongqi: Hey, the service of the inn is very important, because the cold chain can not be deactivated.

If we enter the C terminal, the customer has uncertainty, and there is no link in the middle, which will cause the whole cold chain cost to be very high. And this cost is also two aspects, the first is the packaging materials will be very high, because in the case of temperature to maintain the temperature, a ticket or even up to ten yuan or so, this is very fatal to the electricity supplier. Second, detention or return may cause direct loss. If it is a box of shrimp, two hundred or three hundred will be gone, which is more fatal to the electricity supplier.

One of the complaints that the electricity supplier market is very high is that they can't make an appointment, but stores can solve this problem. If you are at home, I can send it to you, and you can also take it from yourself. Another point is that environmental awareness has been strengthened now. If you can't solve the material problem, especially the large packaging and recycling, no store is very difficult to do.

Question 5: some people say that the packaging is expensive, a vote of ten yuan, in fact, consumers pay the final. How does SF come to digest the cost of this cold chain?

Li Dongqi: in the electricity supplier industry, some of the commonly recognized rules are not applicable to fresh products. For example, freight transportation is very expensive, because it is always kept at this temperature. In fact, we are also trying to make consumers aware of the cost of quality distribution service, which will ultimately be shared by businesses, consumers and intermediate logistics companies. Also, it is not returnable.

I think it is very important to reduce the cost of the entire supply chain. You can't really expect to reduce costs in traditional ways, but rather use the Internet. What is it called? Internet The way is direct mining, reducing intermediate links and saving intermediate links. Fresh products are required to be laid on the floor in the local warehouse. Only in this way can the packaging of goods be transported, without any excessive packaging or excessive weight, and will not cause losses in the intermediate links. That is to say, we can reduce costs through efficiency.

Question 6: will Shun Feng Leng will spread the Internet overseas?

Li Dongqi: we will do a lot of overseas direct mining in the future. If Shun Feng is one of the customers of Shun Feng, then Shun Feng has the obligation to study and satisfy its market demand. At present, we have started to buy some fruit and meat in Australia and Taiwan. The future will definitely be done, but now it is more important to do well in the main domestic areas. This is also the style of Shun Feng, one step at a time, small step and fast running.

Question 7: we see that Shun Feng wants to do services from different angles. It is also in transformation. But the profit and controllability of each industry are different. Why does SF transform?

Li Dongqi: the reason for being taller is customer demand, because the market is changing, so that customers need more than just a single service. To put it more practical, this is related to our own survival and development. We can do very well if we only do express delivery, but whether we can survive like this in the future is determined by the market. Therefore, we must think about how to meet different needs of customers in this market.

Question 8: at the executive meeting of the State Council, it was proposed to open the domestic express business to foreign-funded enterprises. Is that a direct challenge for SF?

Li Dongqi: opening the express delivery market is an inevitable trend, and it is good for the industry and consumers. For SF, this is not a new thing, nor is there any particularly big impact or accident. It has been two years since the state opened the market in some areas, and now it is only further emphasizing and opening up some areas. We think this is normal. In a fair competitive market environment, it will help us further improve our capabilities and services.

Cold chain logistics is the expression of our predecessors' learning in some industries. It is the process of moving from a standard express to an integrated logistics service provider. Not only express can be done, we can also do in the B2C business, cold chain can also be done, because China's market is still very large, there are still many opportunities.

In fact, no matter how the domestic market changes, Shun Feng has been in transition. Leng Yun is the first serial product brand launched by SF in special industries. It is an opportunity for SF to adapt to market transformation. This transformation is not forced by other express companies to enter the Chinese market, so we are forced to deal with it. Cold transportation, including food and medicine, is closely related to China's future life, and with the improvement of China's living standards and industry standards, the old era of quilting quilt even cold chain has passed. We began to look at this market a few years ago, so now we think that the time is ripe and the development in the next few years will be very great.

Our eyes will stare at the market and consumers. We believe that the market will become more open. This cold transportation is just the first step for us to go out. Next we will have different plans for different industries. We will move from the traditional courier companies to the C terminal.

Question 4: how can we cooperate with the inn in the future?

Li Dongqi: Hey, the service of the inn is very important, because the cold chain can not be deactivated.

If we enter the C terminal, the customer has uncertainty, and there is no link in the middle, which will cause the whole cold chain cost to be very high. And this cost is also two aspects, the first is the packaging materials will be very high, because in the case of temperature to maintain the temperature, a ticket or even up to ten yuan or so, this is very fatal to the electricity supplier. Second, detention or return may cause direct loss. If it is a box of shrimp, two hundred or three hundred will be gone, which is more fatal to the electricity supplier.

One of the complaints that the electricity supplier market is very high is that they can't make an appointment, but stores can solve this problem. If you are at home, I can send it to you, and you can also take it from yourself. Another point is that environmental awareness has been strengthened now. If you can't solve the material problem, especially the large packaging and recycling, no store is very difficult to do.

Question 5: some people say that the packaging is expensive, a vote of ten yuan, in fact, consumers pay the final. How does SF come to digest the cost of this cold chain?

Li Dongqi: in the electricity supplier industry, some of the commonly recognized rules are not applicable to fresh products. For example, freight transportation is very expensive, because it is always kept at this temperature. In fact, we are also trying to make consumers aware of the cost of quality distribution service, which will ultimately be shared by businesses, consumers and intermediate logistics companies. Also, it is not returnable.

I think