Weightlifting Shoes: Anta'S Technological Innovation From Asian Games

"This is Anta's" tonnage class "weightlifting shoes for the Chinese weightlifting team. It not only has to bear the weight of the athletes and barbell, but also support the tremendous force generated by the athletes when lifting the barbell, so we can imagine how strong the stability and compression resistance it is!" in the Inchon Asian Games, Zheng Jie, President of Anta brand, held a pair of weightlifting shoes bearing Anta LOGO in an interview with the media.

September 19th - October 4th, the seventeenth session

The Games were held in Inchon, Korea.

With the official opening of the competition day, Chinese athletes are excited by every competition, and every time they stand on the podium, they are proud of them.

And the shining with Chinese athletes is the equipment that they are wearing with high technology content and representing the spirit of Chinese sports.

The careful audience found that Chinese athletes were dressed in Anta, the leading brand of sporting goods in China.

Small equipment contains universities, Anta technology is shining in Inchon.

In fact, Anta's brand President Zheng Jie's "tonnage class" weightlifting shoes is a microcosm of Anta's technological innovation.

At the beginning of this month, Anta took the "tiger's mouth to eat", and took the State Sports General Administration of the State Sports General Administration to launch the wrestling sports management center from Nike to become the strategic partner of the "gold medal resource", and provided the competition equipment, training and living equipment for the center athlete.

Among them, weightlifting shoes is a very important category.

"

Sports need to bear strong momentum, and can maintain stability under this momentum, avoid falling down in the process of sports, otherwise the consequences will be quite dangerous.

Through communication with weightlifters, we found that their high support and high stability demand for shoes is exactly the characteristics of Anta A-FORM technology. (A-FORM is a technology that provides support and stability derived from human foot arch structure). We upgraded this technology and used it in weightlifting shoes to better adapt to weightlifting applications.

Anta R & D department official told reporters.

Similarly, in the wrestling event, Anta's athletic clothes provided by the athletes are also improving, and a great deal of new materials and technologies have been carried out to help Chinese athletes achieve better results.

In fabric selection, wrestling clothing uses highly smooth Italy (CAVICO) imported fabric, closely matches the muscles to exert the greatest strength; the back uses A-SMART BREATH fabric, which can help athletes quickly absorb moisture and sweat, keep the sports dry and dry, buttock and thigh joint anti-skid fabric, and all the inside of the feet are made of anti skid glue strips to improve the performance of athletes.

In the production process, the overall wrestling costume is made of ultra precision technology. The splicing part is made of 5MM high elastic silk thread, and four stitches and six lines seams are provided to provide high elasticity while tightly fitting the body.

Cuff seamless fit technology to reduce skin friction.

In addition to lifting the sports management center, Anta also provides competition equipment for 24 national teams, such as Gymnastic Center, water sports center, Taekwondo Sports Center, winter sports center and other five sports centers.

"The equipment of each project has its own characteristics of science and technology, and we hope that the equipment we can provide will help athletes perform better in the arena and help Chinese sports win more glory."

Zheng Jie, President of Anta brand, said.

As a partner of the Chinese Olympic Committee, Anta also provides the award dress - champion dragon suit for members of the Chinese sports delegation of the Inchon Asian Games.

The core elements of the Asian Games champion dragon clothing continue the London Olympic Games and the concept of "dragon" since the Winter Olympic Games in Sochi.

The whole award dress is made up of digital sublimation printing design, flag red and yellow color gradient, plus retro elastic cuffs to make the clothes fashionable. The design of these flashing details of shoulder Pentagram printing and custom gold zipper highlights the quality of the Asian Games award dress.

I hope to combine the spirit of dragon in Chinese traditional culture with the brand spirit of Anta sports and the champion spirit of the Chinese delegation to support the Chinese athletes in the world competition.

Anta's investment in science and technology innovation accounts for 4%, far higher than the industry level.

Since 2009, Anta has provided a full set of award equipment for Chinese sports delegation in two consecutive cycles. So far, it has joined hands with Chinese sports delegation to compete in Vancouver Winter Olympic Games, Guangzhou Asian Games, London Olympic Games, Sochi Winter Olympic Games, Nanjing Youth Olympic Games and other international competitions. It has made great contributions to compete for the glory of Chinese sports and display the sports image of China.

Especially in the field of equipment technology and innovation, Anta has strengthened the quality and technology of equipment from many aspects such as materials, design, research and development, technology, production and so on to help Chinese athletes better demonstrate their strength in the arena, and also promote the development of these sports in China and support the development of Chinese sports.

In the view of sports marketing expert Zhang Qing, Anta's approach should be able to provide some reference for domestic counterparts.

"Many facts can explain that Anta has fully possessed such professional height to meet the needs of sports equipment in professional competitive sports.

This is closely related to the vigorous development of Anta's products over the years.

It is in the professionalism of the success of shaping, led the whole product development of Anta Volkswagen.

In particular, signing the Gymnastics Center and giving up the softness center can illustrate this point.

Zhang Qing, a famous sports marketing expert in China, said, "for other domestic counterparts, the first thing to understand is that we must first start with a solid product." we should first understand the importance of Anta.

For domestic colleagues, to achieve this, we must be tolerant of loneliness.

The past experience of Anta proves this point.

In 2005, Anta spent tens of millions of yuan to set up a sports science laboratory for research and development of basic and frontier projects, and increased investment in research and development every year.

In 2013, Anta's research investment reached 170 million yuan, accounting for 4% of the total sales cost, and the investment level was far ahead in the same industry.

This is a very small expense for the Anta who has started and emphasizes cost control.

"Recognizing this and persevere in it is particularly important for sporting goods companies in the period of adjustment."

Zhang Qing said.