Wuhan Garment Enterprises Suffer From "Fast Fashion" Dilemma

The team dropped to 50 people, style transformation, customer unit price increase, style repositioning...... Zeng Yi fashion The trend of the independent women's fashion brands has been in trouble recently, with a large number of customers losing their customers and brands leaving the countryside. Not only is the local brand, but also the mainland version it, ZARA brand - Enrac, seven grid and so on. Fast fashion The changes and embarrassments brought about.

Zhang Xin, vice president of Wuhan Taobao business school, pointed out that Taobao ranked the top ten brands in August, according to data from the billion state power network. 8 of men's TOP10 brands come from offline, 5 of which are offline brands.

TOP10's online clothing brand has not regretted the list recently. On the contrary, a large number of traditional clothing brands have issued a strong voice on the collective online, which once became the same as Wuhan, Beijing, Hangzhou and Guangzhou. clothing How can enterprises voice?

Small demand spawned big markets

"Young people take a direct look at it. Instead, mature women's clothing becomes a new growth point." Private custom dress designer Tucao. Mr. Chen, who also sees Hanyang merchants in the new blue ocean, resolutely transformed and shifted the focus of operation to "mother's clothing". Its Tmall store opened for third months. Last year, the "double eleven" sales volume surpassed the total sales of the first two months.

"In the first half of this year, the number of stores in Hanzheng Street only increased by more than 50, and the Internet sales platform was also rising." Mr. Chen is not worried.

"Electricity providers can turn small demand into a big market." Zhang Xin thinks: the buyer shop can organize the commodity to satisfy the demand quickly, if the brand can not give the consumer clear cognition, loses the focal point loses the passenger flow to be unable to develop rapidly, the market segmentation can be long.

Wholesale clothing to brand wholesale

Experienced the prosperity of Lao San Zhen, Da Jie street and Dufu Road, the old Han people are preparing for the rainy day. "In the past, the three main selling points of the Han style clothing wall, such as incense, popularity, cheap price and sufficient materials, are well known. Now the rent cost is rising, the price is overtaken by Changshu and other places, and the business is not good enough to retain people."

"The industry chain is not mature." A businessman in Hanzheng Street, Wuhan thinks that the high-end fabrics, accessories and accessories needed for clothing production of Han enterprises are mostly purchased in the field. There is still a gap between brand building and Guangzhou and Hangzhou.

"Take the Chinese sports clothing brand as an example, the top six are mostly in Jinjiang, Quanzhou and Shishi." In contrast, Han style clothing has been selling products with wholesale thinking. A leading industry insider pointed out that it is very important to revitalize the Chinese clothing and the brand consciousness of the helmsman.

It is understood that, as a traditional competitive industry, there are about 1600 garment enterprises in Wuhan, and some special industrial clusters, such as women's wear, down garments, clothing processing and labor protection products, have been initially formed. Where is the way to revitalize the garment industry in Wuhan?