Why Can The "Made In Italy" Of The Textile Industry Remain Unbeaten?

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The weave of the net introduces the quality to help Italy textile industry to occupy the high-end market.

Italy Milan international fabric exhibition 9 released data show that Italy textile fabric output in the first half of this year increased by 4.8%, exports in the first 4 months increased by 4.2%, the trade balance of 577 million euros.

In the case of Italy's deep recession, the "Italy manufacturing" of the textile industry is unbeaten.

"Made in Italy" is renowned worldwide for its excellent quality.

Behind the prestige, there is a long history of industrial development and a persistence of quality based beliefs. At the same time, we must seize the opportunity and flexible market vision.

Experience and harsh demands achieve high quality.

Reporter in

The quality inspection workshop of the national treasure wool brand, top woolen and luxury clothing manufacturer, Nolan piya, saw that the workers put the finished fabric on the light source check board on an inch inch, and could quickly find hidden defects even when the professional fabric buyers could not see the defects completely, and instantly repaired them.

In the process introduction materials provided by the enterprises, some wool fibers are very thin. It is difficult to detect defects such as slight breakage and knot when woven tightly. But if they are not processed in time, the defects will be more or less reflected on the finished products and affect the appearance.

The ability to detect flaws depends on the eye of the apprentice during the apprenticeship.

Speaking in the words of Pierre Luigi Loro PIANA, vice president of the company, ensuring product quality is the DNA of the six generation of enterprises and the essence of "made in Italy".

He pointed out that in order to truly improve the quality, in addition to adopting the most advanced and most suitable technology equipment, the quality control of each link is the key.

Compared with the majority of wool textile enterprises that win by quantity, noyolpin has higher requirements on raw material purity and process control, and the control system is more complicated, although this time consuming will lead to higher cost.

Gianfranco DiNatale, director of the Italy Fashion Association, said that Italy enterprises attached importance to the quality of raw materials. They bought 65% of the world's cashmere raw materials, and most of the valuable raw materials such as horse hair and superfine wool. Some Italy manufacturers also bought some rare wool producing areas and corresponding workshops in order to ensure the quality of raw materials.

Italy's high-end textile manufacturers also have strict requirements for process quality.

Juliana, an Italian who once worked as a quality director for a Chinese company, told reporters that two stitches of 10 cm long required to stitch suit chest pads must be parallel and spaced at 1 centimeters. However, many young workers in the Chinese company who worked as quality director were not able to do this job well.

Their stitches are hard to be completely parallel. Even some old workers with nearly 20 years of service have to meet the requirements at a slower speed.

But Juliana's own demonstration is quick and good. The two stitches are like computer graphics without any deviation.

Juliana explained that the requirements for stitches were not deliberately "finding fault", but a necessary condition to ensure that the suits of the suits were shaped.

These two stitches do not work well, so they can only supply the middle and low end garment enterprises, and fail to meet the order requirements of top brands.

When she was an apprentice in her early years, she worked hard for two months to sew these two parallel lines.

Integrate advantageous resources to control high-end market

Italy's high-end men's wear brand Zegna was founded in 1910 when it was a wool textile enterprise. It also started with high-end fabrics.

In the past 30 years, Zegna has won a good reputation in the global high-end men's wear market. At the same time, it has acquired the high-end women's clothing brand, ajna, and jointly produces men's shoes with the most famous leather shoe manufacturer, Ferragamo.

Michele Kostable, Professor of economics and marketing management at Lewis University in Italy, said that Italy's enterprises acquired other high-end brands to expand their products and continue to maintain high-end quality advantages while expanding.

In July last year, Nuo piya's long history family business was bought by France luxury and liquor manufacturing group Lu Wei Mun Xuan at a price of 2 billion euros, 80% of the shares.

The Italian media has reported a lot, many people worry that Italy's brand will flow into other countries' hands. "Italy manufacturing" will have a false reputation.

But Pierre Luigi Loro PIANA, the company's current Vice President, is another way of thinking.

In his view, first of all, the product is completely produced in Italy, to maintain the original product quality characteristics and retain most of the original management mode is a prerequisite for acquisition.

This provides a guarantee for the continuity of the "made in Italy" nature.

Secondly, as a luxury group with more than 60 brands, Lu Wei Ming Xuan has a wealth of management and production experience, and has extensive sales network all over the world. This creates excellent conditions for overseas market promotion.

Besides, Nuo Ya Ya can also deepen this relationship with others.

Links.

Nuo Pian Ya was a supplier of some brands of Lu Wei Hun Xuan group. Now the relationship between the two sides is deeper and closer. This will make future cooperation more solid.