The Development Of Italy National Treasure Fabric

From several factories

As a luxury company that integrates fabrics, garments and accessories, Italy's national treasure fabric manufacturer has spent 90 years.

High quality is the core competitiveness.

Reporters recently visited factories found that the pursuit of detailed and perfect, depending on the quality of faith, not only reflected in each product, but also the ubiquitous culture of this enterprise.

The main fabric of noyore is high end wool cashmere, and the workshop is located in the ancient town of Val Sesia, the birthplace of the Alps.

Storing wool

Raw materials storehouse and carding workshop are very clean.

It is hard to imagine that this is the annual output of 5 million meters of wool spinning workshop.

The combing machine is surrounded by glass doors, there is no fur on the ground, and there is no unpleasant smell in the air.

So clean, because all workshops have air purification facilities, through the floor floor reserved holes, or wind around the machine rotating tube, constantly sucking the smell and impurities in the workshop, and adjust the temperature and humidity of clean air through the ventilation system into the workshop.

In addition, from warehouse to carding workshop and spinning workshop, all raw materials are pported in a closed pipe and controlled by computer, minimizing fluff and dust, and avoiding contamination of raw materials.

Pierre Luigi Loro PIANA, vice president of the company, told reporters that clean workshop is not only for workers' health, but also for product purity.

Because cashmere, horse hair, superfine wool and other raw materials are scarce because of scarce production. If the air quality is poor during processing, the purity of products will be directly affected.

From the sewage treatment workshop, we can see that the company is pursuing a perfect attitude.

There is a seysia river near the factory. Nuo yia Ya actively upgrade the sewage treatment equipment to protect the water quality of the river.

After treatment, the water quality is much higher than the local government's emission standards.

High quality wool is mainly due to its finer fiber, glossy fabrics and higher fabric counts. From raw materials to technology, Nuo Yadan is the world's top level.

But it is not plain sailing to take the high-end line.

About 40 years ago, Pierre Luigi and his elder brother took over the family business.

He said that from 50s to 70s of last century, it was easier for enterprises to win by volume.

But they did not conform to the market trend, but always concerned about the quality, looking for the best quality raw materials, developing the most advanced technology, and opening up garments, shoes, bags and other production lines, enriching product categories.

He said, now it seems that the continuation of the high-end line is an advantage, but in the year it was a challenge. The biggest difficulty was persuading consumers to buy.

But after all, people spend a lot of money on purchasing experience, and finally accept the idea of "quality first".

He said, "elegant clothes" and so on.

Low key, pferring quality information is more difficult.

Once customers realize what good quality is, they will believe that product quality can ultimately retain and attract more customers.

Pierre Luigi said that the impression that noo Yat Ya gave to people is superior quality rather than new trend, which is gratifying to him.

He also pointed out that in production, we need to work hard to make high-quality products. If we only increase profits by reducing costs, we can not really improve the quality.

He said that in order to really improve the quality, in addition to the most advanced, most suitable for their own product characteristics of the technical equipment, the quality control of each link is the key.

The control of the purity and technology of raw materials is strict, and the control system is complex, although it is expensive and time consuming.