Transformation B2C Smashed Hundreds Of Millions Of Businesses To Support The Purchase Of Electricity Providers Start The Battle For Resources

As a shopping guide with Taobao's food rush, pformation

The platform can avoid Taobao's arbitrary suppression, but inevitably, the once difficult brothers and now are fighting for business.

After the completion of the closed loop ecosystem, mogujie.com has launched huge sums of money and preferential conditions to attract businesses to enter the market.

However, in the industry view, beauty and mogujie.com's strength is not enough, in the competition of the business will not appear in the tragic state of the electricity business.

There is also a view that the mobile e-commerce market space is large enough, there is no such a relationship, both are in the stage of rapid growth, only need to run forward.

Early pition

The "beautiful 100" plan has been held in Guangzhou, Beijing, Shanghai, Wuhan and many other places to hold the beauty of business meeting. It throws 1 billion yuan to hatch fast fashion businesses. "The core goal is to support 100 high-quality retailers selling millions of dollars a day, and fully meet the needs of consumers for fast fashion."

This is another important move in the pformation of the electricity supplier. Before that, Mei said that it has already had some reserves in the trading platform, payment system and mobile terminals.

The Spring Carnival in March this year can be seen as a small test on the business road. The data from beauty show that more than 3000 businessmen participated in the event, and the cumulative paction volume in 7 days exceeded 100 million yuan.

Along with the pformation of mogujie.com, at the end of last month, a $500 million business support scheme was launched, and a new brand was released.

Strategy, the future will focus more on the core of "buyer" brand, and mogujie.com says it will launch a new payment system because of the well-known reasons.

In order to cooperate with the new brand positioning, mogujie.com updated the definition of LOGO and product navigation design, while Web gave up the traditional expression of "waterfall flow". Mogujie.com launched the full platform IM instant messaging system "communication" on the mobile terminal.

According to mogujie.com CEO June, this indicates that the focus of mogujie.com business will be shifted more from the community to the retail sector.

In addition to beauty, mogujie.com, discount 800 and pocket shopping guide websites are also conducting their own business pformation.

In the view of the industry, although faced with the oppression of survival, it is imperative to make a pformation. The ingredients of the contingency are far greater than the change. However, Mei said and mogujie.com have built a closed loop ecosystem of pactions. The pformation mode has been recognized by capital. Mogujie.com completed the D round of 200 million US dollar financing in June this year, with a valuation of US $1 billion, which is only 8 months from its announcement of pformation.

The huge sum of funds thrown out by the company has made businessmen start to get excited. The Beijing Commercial Daily reporter saw in a small seller group of Taobao that most sellers were eager to try out the olive branch of beautiful talk and mogujie.com, but the small sellers only paid attention to the preferential policies when they settled in, but did not make a distinction between them.

In fact, in the eyes of consumers, there is a great similarity between beauty and mogujie.com, whether as shopping guide websites or shopping platforms.

Beauty said clearly at the meeting of the businessmen the direction and route of pformation. "Women's exclusive e-commerce shopping platform is committed to subverting the female fashion industry with the best Internet technology", and female + fashion has become the key word.

Mogujie.com has been supporting the company in the same place. "Mogujie.com is an e-commerce platform from the perspective of fashionable women's consumption. This can be understood from two aspects: on the one hand, mogujie.com's existing user groups are already fashionable female consumers, and they have their own cognition of fashion dress up; on the other hand, mogujie.com is also positioned in the field of fashionable women's consumption based on our users".

Mogujie.com said, "the businesses we support have very good ability to choose money and have enough operational capability (including product quality, customer service, etc.) which we value very much."

It is obvious that these merchants are exactly what beautiful people want to fight for.

"We are helping 100 businesses that highlight the trend of fashion, quality control and service in place."

Beauty says.

Merchant coincidence

According to the published data, mogujie.com already has more than 80 million users, and 6000 have entered the business; beauty says more than 100 million registered users, and more than 1 businesses have been registered.

Although in the eyes of the industry, beauty says that the media attribute is stronger, and it relies on its own operation, that is, PGC drives users. While mogujie.com is mainly biased towards social attributes, it relies on the content generated by users themselves, that is, UGC, and its user relationship chain is also a potential killer.

But in the view of merchants and sellers, beauty and mogujie.com belong to the same category, and are parallel rather than the only distribution channels.

Take "x bag" as an example, the Beijing Commercial Daily reporter found that it set up shop separately in beautiful talk and mogujie.com. At the same time, the brand also has shops in Tmall and Taobao.

But interestingly, Tmall customer service staff clearly stated that Tmall stores and Taobao stores belong to one company.

But beauty and mogujie.com's customer service staff avoided this.

In fact, many merchants are themselves sellers of Taobao.

After being banned, the company developed a business paction system in half a month.

At that time, there were tens of thousands of Taobao merchants who had been putting on advertisements in the beautiful days. Beauty said that the advertising team was directly pformed into a business operation team, and thousands of high-quality merchants were selected from them to help them set up shop in the beautiful shop.

On the basis of business coincidence, traffic becomes the key factor.

It is understood that mogujie.com support business 500 million yuan to implement its business, 100 million yuan will be used to purchase the entire network traffic, omni-directional purchase of external traffic entry.

Beauty also provides services such as advertising resources, effect analysis and so on.

However, Guo Zhangyou, an analyst with Orville consulting, believes that although there is competition between mogujie.com and mogujie.com in terms of investment, there will be no such a situation as a large-scale electricity supplier price war. "Now it is not enough strength, and the appeal to businesses is not enough to meet the requirements of the" queue "level.

At the same time, Guo Zhangyou said that mogujie.com and beauty said that the pformation was biased towards mobile terminals, while the mobile terminal market space was large enough.

Mobile terminal race

Beautiful talk and mogujie.com in order to buy the posture of pformation of the electricity supplier, in addition to positioning, target customer group has coincided, but also invariably chose the mobile terminal as a breakthrough.

Mogujie.com stressed that the purchase of the entire network traffic, including Baidu, 360 and Sina micro-blog, QQ space, etc., the overall flow of procurement will tilt on the App.

"Here is the best quality product of mogujie.com, which is a battleground among businesses. This will get the most traffic support."

June said mogujie.com first introduced waterfall streams in 2011, because it showed the most pictures in the unit area, and now PC becomes less important, and mobile phones become more important.

Based on this, mogujie.com launched the "IM platform" instant messaging system "communication", and launched a new independent App "Top" for the establishment of the fashion buyer team, through the aggregation of buyers and mentors, to build a mobile community with buyers as the core.

Up to now, mogujie.com's sales volume has reached 1 billion 500 million yuan this year, of which the sales of mobile terminals increased from 35% at the beginning of the year to 65%.

Beauty has just opened up the first level entrance of mobile QQ, and is the slogan of "All In mobile terminal".

Data show that the beauty of mobile client installed capacity of more than 75 million, to undertake 70% orders.

In the industry view, the mobile terminal is an important bargaining chip of the vertical e-commerce platform for shopping platform pformation. In the mobile terminal, beauty and mogujie.com do not have the same relationship, but high-speed growth, only need to run forward.