The Next Ten Years Of Gold In China'S Clothing Brand

"There will never be another good time in the past 10 years!"

Almost every costumes feel that the agents are queuing up at the gate of the factory, and the brand business opens 200 stores a year. The freight market of the clothing market has increased from 2 to 8, and the assets of the enterprise have changed from 10 thousand yuan to billions of dollars......

Yes, such a good time is going on with the spread and persistence of the economic crisis.

This is the first time that Chinese clothing enterprises have gone through such a serious crisis collectively.

The 14 year old Chinese clothing forum has decided to take the difficult and urgent problem that the apparel industry is facing today as the theme of the "2009 China clothing forum". How to reshape the Chinese clothing brand after the financial crisis?

This topic not only attracted senior personages in the industry, but also led to Long Yongtu, Secretary General of the Boao forum for Asia, famous economist Liu Shucheng and Huang Weiping, former president of China Foreign Affairs University, Wu Jianmin, vice president of the European Academy of Sciences, Japan's MUJI program, Matsui Chusan, one of the founders of modern marketing, Milton, Kotler, master of Chinese studies, and more than 20 heavyweight figures.

These experiences and witnessed the 30 years of China's reform and opening up, and made outstanding contributions to the various fields of the global economy, all the knowledge elites have invariably cast their eyes on "Chinese clothing", a leader in the rapid growth of China's manufacturing industry.

It is learnt that the guests attending the forum will focus on the deconstruction of the "content" of the topic, that is to say, some specific and practical suggestions for clothing enterprises, rather than rough lines. This is the most difficult topic for discussion in China's clothing forum in the past 14 years.

I wonder if the new economic environment, the new economic environment, favour diversification, or strengthen single competitiveness?

Will the new economic environment strengthen supervision or focus on innovation system?

Is the new economic environment the right time to collect overseas funds or to develop the rural financial market?

Wu Jianmin, President of China Foreign Affairs University, vice president of the European Academy of Sciences, Liu Shucheng and Huang Weiping, three economists will be the keynote speakers of the fourteenth China clothing forum.

As early as 5 years ago, or even earlier, China's automobile, electronics, real estate, stock market and other capital flows most concentrated industries have recognized the impact of "economic laws" on the development of enterprises. However, until 2007, when China's textile and garment industry began to show signs of instability, many practitioners realized that the macro economy had always dominated the fate of micro enterprises.

Especially when the industry is seriously damaged by the financial crisis, the experience analysis of authoritative economic man has quickly become an important reference for various industry decision-makers to formulate the next development goal.

So, what ideas and views will the three speakers bring to the industry in the professional forum with big players gathered in the clothing industry?

"At present, we are most concerned about several major issues, including the similarities and differences between the financial crisis that has occurred before, the impact of the rescue measures taken by governments on China's manufacturing industry, the way foreign brands deal with the economic crisis, whether they should draw lessons from Chinese clothing brands, what clothing companies should avoid, and what Chinese clothing enterprises will gain in this crisis.

These are the key issues. "

"Lang Xianping is an economist who has been invited to the China clothing forum. Many of his economic views have now been verified. I believe that economists can bring us different thinking and bring different fate to enterprises."

A well-known entrepreneur decided to take part in the forum with 3 executives from his company. His industry included 3 well-known clothing brands in the country. In the fourth quarter of 2008, the market sales of 26 cities in China had a comprehensive decline. This phenomenon is quite common in domestic enterprises, and from a small decline, they are still patiently seeking opportunities for sustainable development. At the same time, adversity makes the whole management of the company almost invariably pay great attention to the macro economy.

The entrepreneur said: "we are concerned about all policy information, tax rebates, interest rates, trade policies and the various charging standards in the supply chain. We can not avoid the impact of these environments. I want to refer to economists' views on the one hand, and to compare national policies on the other hand, so as to decide what I should do."

Confused two: is the new consumer market a new consumer market, an emotional market or a rational market?

Is the new consumer market a traditional industry or a new industry?

Is the new consumer market the only and last market in the world after the crisis?

The financial crisis will definitely change people's consumption view: the consumption of luxury goods, including clothing, leather goods and cosmetics, has shrunk by nearly 10% in Europe and America. In Japan, the shrinking of high priced products and the popularity of low-end and second-line brands further illustrate the fact that the global consumer market is flagging.

By contrast, the performance of China's consumer market is puzzling.

On the one hand, Chinese consumers are carefully keeping money bags tight, and a large number of small and medium-sized enterprises are being eliminated; on the other hand, China's passion for high-end consumer goods remains unchanged, and the online shopping performance of second-line products has risen sharply.

In 2007, only 2 million 140 thousand of Sichuan's Taobao consumers had created 1 billion 350 million yuan in total Internet pactions.

By the third most violent quarter of 2008, the number of traders increased to 3 million 250 thousand, and the turnover increased to about 2000000000 yuan, of which women's clothing accounted for about 60000000 yuan.

How strong is China's market demand?

Which brands are really appetites to consumers?

What changes have taken place in the sales channel?

The global fashion giants have shifted their focus to China. In their eyes, China is the "world's only and last" market.

But the Chinese businessmen in it feel that the overall appearance of the Chinese market is becoming more and more emotional and almost irregularity.

"Consumers have higher cost performance requirements for clothing independent brands, which will inevitably lead to changes in brand marketing strategies.

In addition, according to our random sampling survey of more than 50 enterprises, dozens of shopping malls and more than 300 consumers, consumers are not very satisfied with the independent brand of Chinese clothing.

"The relocation and analysis of the changes in the Chinese market is a compulsory course for every Chinese clothing brand this year," said the head of the China clothing forum.

The more complex the market environment, the more systematic the marketing strategy. In the past, our actions were greater than our thinking, and now we should spend more time thinking about the marketing strategies in the special period.

According to the head of the forum, in addition to the founder of the modern marketing Milton Kotler, the head of the company, which decided to participate in the Chinese clothing forum, MUJI free, AC Nielsen, McKinsey and Bain, is also interested in the remolding of the Chinese clothing brand after the financial crisis. They have a common feeling for the Chinese market under the financial crisis: "for the world, the Chinese market is a new topic, and it is the most concerned topic at the present stage."

For the development of Chinese clothing brand, this stage is a difficult point, an inflection point, and also an exciting point.

More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan