Demo And Other Related Issues At The Exhibition

　　 Attention should be paid to the following questions at the exhibition.

1. must Demonstration Products can best attract customers' main advantages, and demonstrate the advantages and highlights of their products.

2 product demonstrations should be easy to understand and easy to understand by visitors. If the effect is not obvious after the demonstration, or after a period of time to see the effect, visitors will leave.

3. demonstrations should be interesting and dramatic in order to attract visitors more effectively.

4. the effect of on-the-spot demonstration is greatly influenced by the operation level of demonstrator.

5. while demonstrating the performance, the demo staff should answer the customers' questions as well as possible, dispel the customers' doubts and make them buy, and give feedback to the exhibitors by the customers' opinions and suggestions.

Demonstrative performance is one of the most important means of promotion at the exhibition. Exhibitors should be good at grasping and utilizing them.

　　 Exhibition Advertising

The exhibition itself is a publicity activity, but to achieve the desired purpose, we need to do a lot of advertising. Before the exhibition, organizers of the exhibition usually publish advertisements in a quarterly or even half a year, through television, newspapers, radio, magazines and other mass media, attracting public attention and attracting exhibitors. During the exhibition, various media should be widely used, such as demonstration, operation, performance, commentary, speeches, slides, videos, sound effects, consultation, seminars, advertising and promotional materials, gifts and trial samples, news reports, mass media advertisements and so on.

　　 Exhibition market research

Your competitors may be on the opposite side of the corridor at the exhibition. This is a great opportunity to collect first-hand market information. Before the opening of the exhibition, you need to set up a market research plan to encourage all exhibitors to bring cameras and record books, spend time visiting every booth of competitors, see what new products the other side has launched, the specifications, prices, payment terms, delivery methods, and the difference between your products and your products. In short, if you take this opportunity to collect all the information of the other party, you will gain something.

Market Research on visitors is also necessary. Visitors' Symposium can be held. Visitors are requested to leave messages, conduct questionnaires, organize consultation and exchange activities, etc. At the "99 Shanghai international insurance exhibition", the Samsung Fire Marine Insurance Company of the Republic of Korea distributed questionnaires to the audience. Other insurance companies also sent awards questionnaires respectively, attracting a large number of visitors.

Exhibitors also collect relevant materials of potential customers, such as their names, units, addresses, telephone numbers, interest and requirements for products, which are of great use for directional tracking in the future.