Commercial Exhibition Programs And Techniques

Now? Commercial Exhibition More and more, if the enterprise intends to participate in the exhibition, the first problem is how to make a choice in many exhibitions. The following factors should be considered when choosing an exhibition:

1. how many of the visitors to this exhibition are the target audience of this enterprise and may purchase the products of this enterprise. Their regional distribution, job distribution, subordinate units, whether they have the ability to pay for the products of the enterprise and so on. These circumstances can be learned from the organizers of the exhibition. In most cases, they have detailed information about the visitor's situation. Of course, enterprises must also judge the reliability of these data.

2. the sponsor of this exhibition. background What is the ability, level and reputation of hosting?

3. how long has the exhibition been held? If it is a traditional exhibition, there will be more spectators. If the new exhibition is held, only a small number of spectators can be attracted in general.

4. the timing of the exhibition is appropriate. If there are several exhibitions at the same time or some time ago, visitors will be greatly reduced. In addition, for some seasonal products, or for some fashionable and fashionable products, the time of exhibition should be in line with the season or time of sale, or slightly earlier.

5. what is the basic cost of the exhibition?

6. what are the other exhibitors, the grades, scale and popularity of these enterprises?

7. how many journalists came to the exhibition to see how their publicity benefits were?

8. exhibition held place Is it appropriate? The venue of the exhibition is mostly located in the big cities with strong information radiation, or the origin of certain commodities, or the commodity distributing cities with convenient transportation and all directions, or the port cities of commodity import and export, or tourist scenic spots. The quality of the exhibition site has a direct impact on the number of effective audiences.

9. when deciding whether to participate in an exhibition, enterprises can also ask the past exhibitors of the exhibition, and focus on what major expenses they have spent in the exhibition, what problems they have encountered, how they solve them, and what the actual results of the exhibition are. After knowing the above situation clearly, it is not difficult to make a choice for the exhibition.