Purchase Signals That Apparel Operators Should Pay Attention To

Customer purchase clothing In the process, there will often be some purchase signals. As a store salesperson, they should find out and respond positively. Miss Lu shared these common buying signals and coping strategies for you.

　 (1) one of the customers' buying signals: watching / watching.

Signals from customers' attention / attention:

A. customers consciously enter the shop or look at the goods before the shelves, and look around the goods displayed on the shelves.

B. if customers are interested, he will stop and watch. During the browsing process, customers often notice the environmental facilities, merchandise display, POP layout, etc.

Salesperson's response: salesperson should immediately greet customers, and use appropriate enquiries and observations to judge customers' purchase intention.

Note: if the customer is not interested in the product, and the sales staff did not attract customers' attention, the purchase process will be interrupted.

(2) two of customers' purchase signals: interest.

Signals of interest to customers:

A. customers may be right. Clothes & Accessories The price, appearance, style, color, use method, function and so on have aroused interest and curiosity.

B. customers may then touch or glance.

C. the customer may ask the salesperson some questions he cares about.

Salesperson's response: salesperson should immediately introduce to customers and answer questions of customers' concerns.

(3) three of customers' purchase signals: Lenovo.

Signals from customer associations:

A. may think about what benefits the product will bring to itself and what difficulties it can solve.

B. may connect the commodities of interest with their daily lives.

Salesperson's response: salespeople should use various methods and means to help customers improve their associative power moderately.

(4) four of customers' purchase signals: desire.

Signals when customers desire:

A. customers may ask and examine carefully.

B. customers will have their own desires and impulses because of their likes.

Salesperson's response: sales personnel should seize the opportunity to further introduce their concerns and promote customers' desire to buy.

(5) five of customers' purchase signals: a trade-off.

When customers compare the trade-off signals:

A. customers may scrutinize other similar products carefully.

B. customers may leave first and watch the product again after a while.

C. customers will make a more detailed and comprehensive comparative analysis of similar products.

Salesperson's response: the best time for salesperson performance, timely provide some valuable suggestions for their reference and help customers to make up their minds.

　　 (6) six of customers' purchase signals: trust.

Signals when customers trust:

A. customers inquired about the quality and usage of the goods.

B. inquired about the brand;

C. customer inquires after sale service.

Sales personnel's response: salesperson's reception skills, service terms, service attitude and professional knowledge are very important; the reputation of the store gives customers trust; brand names and famous enterprises give customers trust.

(7) seven of customers' purchase signals: decide actions.

Signals when customers decide to act:

A. a satisfied smile on the customer's face.

B. customers make sales personnel open.

C. customers want to have discounts, etc.

Salesperson's response: Mr. XX / madam, the cashier is over there!

　 (8) eight of customers' purchase signals: satisfaction.

Signal for customer satisfaction:

A. customer purchase decision is not a purchase. clothes The end of the process;

B. customers may have some unpleasantness in the payment process.

C. may be unpleasant in the course of its use.

D. may have unexpected events.

Salesperson's response: salesmen should always remain sincere and patient until the customer is sent away.