How Can We Reduce Sales Problems?

< p > as long as we are involved in our tasks and revenues, even if our sales manager and marketing director are shareholders of our company, we will reflect the interests of ourselves and our departments.

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< p > remember I once checked the business report of the company's < a href= "//www.sjfzxm.com/news/index_c.asp" > marketing center < /a >. It was found that most of the industry's reports had such a problem: the selling points developed during the day were all over the world.

Take an industry responsible for the A district as an example. He will not visit more than three shops in the east of A district or a street or a community. Others include the southern part of A District, the west side and the north side.

That is to say, this industry is in the long distance between southeast and northwest all the time. So, how much time will it really be spent on < a href= "//www.sjfzxm.com/news/index_c.asp" > shop "/a"? How many shops can it open in a day? Why not make carpet sweeping in the east side of the A area and make intensive farming? "/p >

< p > just to organize meetings, how to speed up the progress of this related issue can be a topic.

Speaking at the meeting with the marketing director, he told the following points in a conditioned way: first, the company's task of distributing goods is not easy. The industry should speed up the search to complete the task. Two, in the same place, many shops are not the ones who can find the responsible person when you go.

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< p > however, as a product adapted to < a href= > //www.sjfzxm.com/news/index_c.asp > Channel > /a, as a product of dozens of terminals in a neighborhood and a street in one area, it is obviously untenable.

As a matter of fact, our marketing director is aware of these problems. He just urged the sales manager to strengthen the audit and distribution management.

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< p > such a case, and its personal interests, the interests of small groups higher than the overall interests of the subconscious, should be said in many enterprises exist.

How can we reduce the sales problem caused by this consciousness? < /p >

< p > first, the interest of the sales team is not what the company gives, but it is found in the market.

Such an idea must be persistently instilled.

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P, second, do something right and do good.

The relevant rewards and punishments must be carried out sturdy.

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< p > Third, timely discovery, timely treatment and less appeasement, rather than let the interests of individuals and small groups under the leadership of the problem accumulated a little bit.

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< p > 4, strengthen verification and supervision.

The sales problems caused by selfish mentality are hidden behind management problems.

For this reason, the more we know about the company's sales, market and personnel, the more we can find out the problems and the disputes between individuals and individuals, departments and departments, individuals and teams, small groups and the whole.

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< p > fifth, try to change the sense of role of marketing manager.

The sales manager, or the director of marketing, is a part of the company. He is a manager rather than an ordinary sales member.

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