Jinjiang Builds The Largest Shoe And Clothing Online Shopping Wholesale Market In China

The rise of the electricity supplier era has changed the traditional retail mode, changed people's sales concept, and changed the market environment. For traditional industries, including shoes and clothing, the electricity supplier is an opportunity and a road to go. How to make good use of the electricity supplier road has become a matter for the government, industry and enterprises to consider. Chen Dai Town, Jinjiang, Fujian, where many shoe and clothing brands were born, guided the establishment of "China Shoes Capital e-commerce center" to guide SMEs to develop electricity providers, introduce and foster talents for electric businesses, and promote transformation and upgrading of industries.

　 Building an integrated platform

It seems easy to say that it is easy to make an electronic business, but if we really put it into practice, we need to consider all aspects of the matter, and we need to integrate multiple resources. This requires a modern and comprehensive e-business center to realize this integration function.

For this reason, the "China Shoes Capital e-commerce center", founded by the government of Chen Dai town in Jinjiang and jointly invested by many famous enterprises, was established in Jinjiang, the capital of the brand. "When the center was established, we set a clear and precise positioning, that is, to support the development of e-commerce in small and medium-sized enterprises, focusing on the joint development of enterprises and electricity providers, and stimulating the local manufacturing enterprises to make further progress with the power of the electricity supplier." Chen Chuifeng, director and deputy general manager of the center, said.

It is reported that the first phase of the project completed in 2013 covers an area of 13889 square meters, with an area of 4 square meters and a total investment of nearly 300 million yuan. The building has nine floors, three units, 400 shops, and nearly 200 business premises. In addition to enjoying the store rent support, the center has also provided eight models, including purchasing, warehousing, distribution, customer service, recruitment training and financing, together with eight supporting express logistics services.

"The center adopts the first seamless mode of electricity supplier operation in China, and builds a docking platform between suppliers and e-commerce providers to help them achieve direct and seamless docking." Chen Chuifeng said. It is reported that this mode is mainly based on the advantages of Chen Dai as the national shoe production base. The center has assembled hundreds of well-known domestic footwear brands to set up supplies directly, including shoes, tourist shoes, casual outdoor shoes, leather shoes, children's shoes and women's shoes.

Meanwhile, since the beginning of this year, the center has cooperated with universities such as Huaqiao University, liming University and Yang'en University. These colleges and universities in the course of teaching electricity providers, directly with the center of the electricity supplier docking, from which to provide some source of goods and data packets, etc., students can start business in the school business. In response to the needs of the curriculum, the center will also send some electronic business talents to the classroom to share experiences and answer questions in various fields. The advantage is that the electricity supplier and students have established long-term and stable exchanges to promote common progress between the two sides.

All-around help brand building

People who engage in electricity providers know that it is no doubt the most important thing to create and promote the brand. In the face of the marketing and promotion needs of many e-commerce enterprises, the center has provided a comprehensive and multi-level marketing to help them quickly open up the situation and establish a mature brand of e-commerce.

In response, Chen Chuifeng pointed out: "some small business providers and University entrepreneurs, like the center, are subject to various constraints such as capital and equipment, making it only a proxy agent for some brand enterprises in the initial stage. But from the perspective of long-term development, it is the only way for them to build their own brand.

He further introduced. Electronic Commerce Center The way to guide enterprises to create brands is: "the electricity providers are not smart enough to go down step by step, and the first thing to do is quality and integrity (integrity stores). For this reason, the center has worked with the trade and Industry Bureau to set up a "3. 15" rights protection point to guide enterprises to increase investment in the quality field and gradually produce their own brand products. At the same time, we are still negotiating with the quality supervision department of Fujian province. We will push the center to set up a professional quality inspection department and obtain corresponding testing qualification. We require the quality of the products from the center to meet the requirements of the quality inspection department. For quality requirements, we will provide relevant quality certificates. If there is still a gap in quality, we will ask for improvement. In the long run, consumers will enter into the relationship between the center and the brand of e-commerce, which will bring a direct impetus to the promotion and development of their brand.

At the same time, because most of the business providers are small, they can't afford to raise their traffic volume by holding some large-scale activities like traditional brand shoes companies. Therefore, it is necessary to choose differentiated operation. Chen Chuifeng, for example, said: "do offline entities, in any case, but PEAK, Anta (Anta store) and other brand shoes enterprises. Therefore, the brand of the center will focus on the field of electronic business, not offline. At the same time, the brand has made great efforts in product positioning, marketing and so on. After a period of development, the representative brand in the center has reached the top five of the national casual shoes online sales, surpassing many traditional shoe giants. And this has become the choice of many brands in the center.