The Eleventh "Joint Conference" Held A Traditional Retail Alligator Group In Wuhan To Declare War On The Electricity Supplier.

< p > < strong > "electricity supplier is the enemy" entity business enterprise counterattack all the way < /strong > /p >

< p > "from the national chain to the regional" small hegemony ", from shopping center clusters to convenience stores, from self built APP to 2 hours distribution, from single go to the meeting to joint hugs.

According to the statistics of China Unicom, as of the end of last year, there were more than 80 large and medium-sized enterprises in China promoting the O2O mode (full integration of online stores and physical stores).

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< p > "don't be frightened by the move of Ma Yun and Liu Qiangdong. Let's all go together."

On the afternoon of April 10th, 5 regional retailers, such as Wuhan Wanda Westin Hotel, Hunan BBK and Shandong Jia Jia Yue, announced that they would become a regional strategic partner of the U box e-commerce platform.

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What is the P U box? "It's an online shopping platform jointly launched by regional retailers in China."

U box supermarket CEO Ning Xiao Fei, for example, the registered users of the U box are placed in Zhengzhou, which is responsible for the completion of sales, delivery, settlement and after sales.

If the user travels to Changsha, BBK will provide the corresponding services.

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< p > that is to say, the U box is equivalent to a small group of small and medium-sized retailers in partnership with a Jingdong.

What is the value of the U box? What the U box does is to integrate the industry resources and establish a platform to open to the whole industry.

Small and medium retailers all over the country are regional service bases, and they will link up to become a strong O2O e-commerce service network.

The U box plans to cover 700 cities in 3 years and select 1 regional hegemons in each city.

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< p > "consumers of a town in Henan buy soy sauce online. The distribution system of Jingdong is not supported. Taobao orders to arrive 3 days later.

But after placing the order in the U box, the local supermarket retailer was distributing the goods in a few hours.

So consumers will make a new choice. "

This is the imagination of U box partners.

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< p > but objectively speaking, compared with Jingdong, U box is more like a loose cooperative alliance.

"Not a boss has the final say", it also decided that it still faces many breakthroughs. For example, is the price of the same bottle of soy sauce the same in two different supermarkets in Zhengzhou and Changsha? Will the settlement method and delivery time be the same? Can you purchase goods in Zhengzhou and get the goods returned in Changsha? < /p >

< p > "U box will have a long" trial and error "cycle, but it reflects the determination of the entity retailers to fight against the electricity supplier.

If you can make good use of the daily retailers of large retailers, U boxes are not without counterattack.

Yang Xudong, vice president of DAC Zhengzhou regional group, said that in 2014, the oligopoly of electric business opened a "comfort" condition to physical retailers, but the physical retailers gradually saw the weakness of the development of pure electric providers, so they could bravely say "no".

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< p > according to the statistics released by the joint venture network, as of now, there are 88 traditional businesses in the country to test the O2O electricity supplier.

The real explosive force is the 22 companies that emerged in 2013.

This includes more than 10 listed companies, such as big RT mart, e Wu Shang, BBK, Yonghui and so on. They also include Wanda and incredibly home's territorial hegemony.

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< p > in short, from the national chain to the regional "small hegemony", from the shopping center cluster to the convenience store, from self built APP to 2 hours distribution, from single go to the meeting to joint hugs...

This entity business enterprise fully armed, "bid" the electricity supplier's big play, already is to face.

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< p > < strong > the reason why the electricity supplier has replaced the entity is /strong /strong >

< p > "how can the electricity supplier basically replace the retail entity?"

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< p > the origin of the topic is Ma Yun's 2012 chairman of the board of directors, said by Mr. Ma Yun, "electricity providers will not replace traditional businesses, but they will basically replace them."

Because it's not a model innovation, it's a lifestyle change.

Because of this, Dalian Wanda chairman Wang Jianlin and Ma Yun played a "billion gamble", once boils the domestic economic community opinion.

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< p > in China's consumer market, how many benefits did the electricity supplier take away from the entity retailers? KantarWorldpanel, a well-known global consumer market research institution, has a follow-up report.

According to Yu Jian, director of China's regional authority, assuming that the electricity supplier earns 100 yuan a year, the benefits from 2011 to 2013 are 18 yuan, 31 yuan and 38 yuan respectively.

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< p > so before 2014, the theory of "win over the electricity supplier" was overwhelming in all sectors of society, and the traditional retail industry was in general anxiety.

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< p > How can it change overnight?

In December last year, Tencent first joined hands with the Wangfujing, and then there was Jingdong's "support" Tang Long convenience store.

Especially in March 31st this year, Ali's stake in Yintai, it seems that the "electricity supplier to find the entity" attachment "wind direction to express more clearly.

"The electricity supplier goes to theism" quickly permeates the public view.

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< p > "why does Ali want to stake in Yintai?" this is Ma Yun's insight into the ceiling of pure e-commerce mode.

This statement comes from a "deep throat" at the venue, which has a dual track record of Ali and Wanda front-line combat.

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< p > < strong > what is the ceiling of the electronic business platform? < /strong > < /p >

< p > "deep throat" said, first, there is no single electricity supplier announcing profit status and no profit. Secondly, as a listed company, Alibaba and Jingdong, in the IPO process, we need to constantly create market highlights, in order to get higher market capitalization in the capital market.

However, the pure online selling point is almost over, and we must "land" and cooperate with entity retailing. Thirdly, the Internet industry is a typical technology flow enterprise.

Ali, Jingdong to resolve subversive risks, seize resources under the bundling line is the best policy.

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< p > it is worth mentioning that the proportion of electricity business in China's total consumption rose from 6% in 2012 to 7% to 8% last year.

But in the United States, e-commerce accounts for only 7% of the total retail sales in the country.

Moreover, the top ten business platforms in the United States, Amazon is the only pure e-commerce platform, fail to win, has completed the O2O pformation of WAL-MART, Messi department store.

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< p > "in addition to online games, the average consumers' favorite experience such as eating, drinking, playing and enjoying can not be realized online."

This is an intuitive interpretation of "deep throat" to pure electric business.

It said that China's electricity supplier was strong, creating a miracle that could not be achieved in developed countries. However, it is also necessary to see that in the developed consumer market of the UK and the US, after the completion of O2O pformation, the entity retailer has regained control of commodity pricing power, and the selling price is even lower than that of online stores.

This undoubtedly pushed up the cost of the operation of the electricity supplier, and blocked the growth of the electricity supplier.

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< p >, with a prophecy, the traditional business enterprises that have been chased by electricity providers for 8 years have finally discovered the opportunity to fight back.

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< p > "thank the electricity providers, the church and nurture the habit of online shopping by domestic consumers.

Thanks to the electricity suppliers, they have trained so many excellent talents.

But now it's time for us to come out. "

Huang Mingduan, chairman of the first foreign supermarket, Da Run Fa, told reporters that the "flying cow net" he personally worked for would like to enter the top five of the national electricity supplier camp this year.

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< p > < strong > < < a href= > //www.sjfzxm.com/news/index_c.asp > > O2O < /a > store. Traditional business enterprises must define the right /strong > /p >.

< p > "entity, business and technology" three short board entities, why do they shoot ARI and Jingdong? < /p >

< p > "in some companies, shop assistants tell consumers that the products sold on their own websites are fake."

Facing the front-line traditional retail giants in China, Hou Yi, the head of Jingdong's O2O project, gave a courtesy list of the fatal weakness of the pformation of physical retail O2O: China's 50% entity retail businesses will die.

This is not the result of the electricity supplier, but the "toxic side effects" of the entity retailing after the so-called Internet mode pformation.

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< p > Hou Yi's "toxic side effects" refers to the pformation of O2O from the traditional retail system to the established procurement system, profit model and business structure, plus a website or self built APP.

As a result, online and offline prices of goods, services and businesses are "fighting".

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< p > in addition, "the introduction of high traffic costs, the difficulty of docking on line and offline information system, and slow self built logistics distribution system" is also an insurmountable threshold for Hou Yi to judge the pformation of traditional business enterprises.

Therefore, he suggested "actively embrace mature electricity providers", but they were sob by traditional giants.

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< p > "the cost of electric business is lower than that of a physical store. This is a lie."

Wang Wei, chairman of Anhui Le Cheng supermarket, responded.

Wang Wei claims to be the first retailer in China to open a supermarket on the electronic business platform until today.

It seems to save the rental cost of stores, but online supermarkets spend tens of millions of dollars on advertising and traffic purchasing costs each year.

At the same time, from customer service, inspection, delivery, warehousing and other processes, higher than the physical store.

"Supermarket customer service is one to many services, the customer service of electric business is one-by one service; supermarket distribution mode is collective pportation, and the electricity supplier is single package pportation.

Then, why is the electricity supplier operating cost lower than the physical store? "/p".

< p > "technology threshold or investment short board", China's retail industry new and old two camps this summit confrontation is inevitable.

More importantly, they all want to define a brand new "O2O retail store in China".

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< p > "in short, the electricity supplier can not do anything, we will do what we are desperate to do."

Cheng Jun, chairman of Wuhan Zhong Bai department store, said that the biggest success in the pformation of China O2O was the "two landlord" role, which changed the joint venture mode into a "buying system".

From Europe or the United States or domestic manufacturing enterprises direct acquisition or customization, not only control commodity resources, but also solve the difference between the business platform and the same industry.

At the same time, China has greatly enriched experiential consumption, and has invested in gourmet restaurants, Chinese restaurants and hot pot restaurants. It has also introduced 24 hours' Cara cinema ', which is divided into 2 to 10 people's small rooms, which can be used for small parties.

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< p > in Gongyi, Wu Jinhong, the owner of the supermarket, "the opportunity to knock at the door to consumers" is the core of the pformation of O2O mode.

As we call it, the commodity retailer, which is subject to the domestic supplier's distribution system, has no difficulty in obtaining the same price advantage as Jingdong and No. 1 store. However, in the field of fresh food, Jin Hao Lai has the advantage of absolute price control.

"We made APP, the first supermarket in Henan, and served 2 hours in the urban area. In the future, we will pform to < a href=" //www.sjfzxm.com/news/index_c.asp "> Logistics Service < /a >.

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What is the future appearance of "P strong" and "China O2O retail store"? < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Ali < /a > in the test, Jingdong is in "sharpening", WAL-MART is practicing, and big RFA is speeding up counterattack. The big fight of the melee is only the beginning. It can be foreseen that "the sand and the sand are all down and the winner is the king".

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< p > < strong > noun interpretation < /strong > < /p >.

< p > U box is a O2O platform built by the China retail portal website and the regional retailers. It helps entities retailers develop O2O better and explore new modes together.

The regional retailers can greatly reduce the cost through joint, through U box University exchange and share their operation experience, through the U box platform to better serve customers, and create an online supermarket belonging to customers.

The platform plans to cover 700 cities in 3 years, providing O2O e-commerce services for 80% physical retailers, and eventually becoming the largest O2O e-commerce platform in China.

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