ASEAN Has Become The Largest Market For Shoes Exports In Guangdong.

After the Spring Festival just past P, many factories in the PRD resumed work.

The shoe industry in Qingyuan, specializing in the production of Adidas a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, has been started in the new year.

Peng Yisheng, deputy general manager of the company, told me that the situation is almost the same as in previous years. 90% of the workers have returned to work, but the post holiday recruitment is not ideal.

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Last year, the export of Wan Bang footwear industry fell by 18%. Although it benefited from the growth of the domestic market, the overall output still decreased by more than 10%. P

"Now the foreign trade situation is not good, the appreciation of RMB and the rise of labor costs, the competition from factories in Southeast Asia and other places is also increasing.

Only by constantly upgrading equipment and improving production efficiency can we enhance competitiveness.

Peng Yisheng said.

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< p > the data obtained from Guangzhou customs yesterday showed that the export volume of Guangdong shoes decreased slightly in 2013, but the export volume still kept a small increase due to the two digit increase in the average price.

It is worth noting that with the growing maturity of China ASEAN Free Trade Area, Guangdong footwear products have gradually entered the ASEAN market. ASEAN has become the largest market for shoes exports in Guangdong.

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< p > < strong > product upgrading brings about price rise < /strong > < /p >

< p > according to Guangzhou customs statistics, in 2013, Guangdong exported 3 billion 410 million pairs of shoes, a decrease of 5.9% over the same period last year, worth 13 billion 920 million US dollars, an increase of 5.2%, and the export average price was 4.1 US dollars per pair.

Statistics show that in 2013, the average dollar price of exported footwear in Guangdong increased by 11.8% over the same period last year.

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< p > in Peng Yisheng's view, the decline of Guangdong shoe export volume is the result of multiple factors.

"On the one hand, the renminbi continues to appreciate against the US dollar, while other regions are devaluing. The strength of Chinese orders has been greatly affected, and the pressure of our" grab the bill "is also very great.

On the other hand, labor costs continue to rise, recruitment is becoming more and more difficult. In a few days, we have to recruit in the township level labor market. "

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< p > the grim situation is also pushing a href= "//www.sjfzxm.com/news/index_f.asp" > Enterprise < /a > constantly upgrading.

Customs data show that since 2013, the total volume of export volume of shoes exported in Guangdong has shown a trend of less than half a year in the first half of the year, and a higher level in the first half of the export price in the first half of the year. The average export price has remained at a high level of more than 4 dollars per pair since June 2013. In August, it also hit a high level of 5.58 US dollars per pair. In December, Guangdong exported 340 million pairs of shoes, and the export average price was 4.5 US dollars per pair, up 18.1% over the same period last year.

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< p > industry analysis shows that the rise of export unit price, on the one hand, stems from the increase of production cost, on the other hand, it is also the result of enterprise pformation, and the upgrading of products brings rise in price.

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< p > according to the introduction, even in the years after the financial crisis, the annual output of the 10000 shoe industry remained between 7 million and 8 million pairs of sports shoes, while the number of factories decreased from more than 10 thousand at the peak to more than 6000 now, while the per capita daily output increased by 15%.

"We are also constantly pforming, strengthening R & D capabilities, making high-end products, reducing the number of workers and improving efficiency through technological development and equipment upgrading to maintain our competitive edge."

Peng Yisheng said.

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< p > < strong > Guangdong products are favored by ASEAN market < /strong > < /p >

< p > from the data analysis, with the growing maturity of China ASEAN Free Trade Area, Guangdong footwear products gradually enter the ASEAN market.

In 2013, Guangdong's 770 million pairs of ASEAN's export shoes increased by 39.4%, worth 1 billion 490 million US dollars, a sharp increase of 69.8%.

Beyond the top 2 in 2012, the US and Latin America jumped to the largest export market.

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Less than P, exports to Malaysia, Singapore, Thailand and Brunei increased by 56.6%, 1.6 times, 1.3 times and 61.1% respectively. The total export shoes of the above 4 countries accounted for 75.3% of Guangdong's total exports to ASEAN.

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During the same period, the exports of shoes to the United States, Africa, Latin America and the EU decreased to varying degrees, with 630 million pairs, 470 million pairs, 400 million pairs and 340 million pairs respectively, which were reduced by 9.7%, 0.4%, 38.4% and 2.4% respectively.

The total exports to the above 4 markets account for 76.5% of the total export shoes of Guangdong in the same period.

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< p > Peng Yisheng also noticed this phenomenon.

According to him, orders from Europe and Asia account for 40% of the company's exports, and the growth of ASEAN and Mainland China in the Asian market is quite eye-catching.

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< p > the author finds that in fact, it is not just shoes. In Guangdong's exports to ASEAN, the main traditional labor-intensive products export growth is faster.

In 2013, Guangdong's exports to ASEAN were < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > yarn, fabrics and products, 2 billion 230 million US dollars, an increase of 10.7%; < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > _blank > and accessories 2 billion 230 million US dollars, an increase of 36.4%.

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According to the overall situation, Guangdong's import and export trade with ASEAN reached US $102 billion 210 million in the year of 2013, an increase of 10.7% over the same period in 2012. It surpassed the European Union and became the third largest trading partner of Guangdong, accounting for 9.4% of the total import and export value of Guangdong in the same period.

Guangdong exported 45 billion 620 million US dollars to ASEAN, an increase of 14.9%.

Among them, Guangdong's export of electromechanical products to ASEAN was 26 billion 960 million US dollars, an increase of 9.5%, accounting for 59.1% of Guangdong's total exports to ASEAN.

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