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Review Of China'S Brand Shoe Clothing Last Year'S Counter Attack.

2014/1/13 23:57:00 36

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 Semir layout multi brand 
 June, Semir announced "a" target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > announced that it would buy 71% stake in Ningbo zhe Mu sang Holdings Limited from 1 billion 980 million yuan to 2 billion 260 million yuan. The company has a high-end menswear brand "GXG". 
 August, Semir clothing has obtained the Chinese agent of the luxury clothing brand Sarabanda and Minibanda, and will set up a joint venture with the beautiful rainbow family Italy beautiful garden stock company in Shanghai. 
 September, Semir costumes signed a joint venture contract with South Korea's high-end women's clothing brand fashion Co., Ltd., to set up a joint venture Shanghai Sheng Xia Garments Co., Ltd., with an investment of 50 million yuan, and Semir apparel invested 25 million 500 thousand yuan in 51% stake. 
 November, Semir clothing and MarcO 'PoloInternationalGmbH signed a 15 year "MarcO" Polo general agency cooperation agreement (leisure series). MarcO 'Polo chooses Semir costumes as its general agent in China (excluding Hongkong, Macao and Taiwan), operates MarcO' Polo brand casual wear products, and authorizes Semir costumes to monopolize MarcO 'Polo intellectual property rights and trademarks in the region. 
 analysis: in March 2011, Semir apparel was successfully listed on the SME Board of Shenzhen Stock Exchange, becoming a leading apparel listed company with a market value. Currently, Semir has the two main brands of Semir and Barbara. Since June this year, Semir apparel has successively acquired high-end brands such as GXG, Sarabanda, MarcO 'Polo through proxy and merger and acquisition, and constantly strengthened its high-end business to promote the implementation of multi brand strategy. 
 Semir apparel hopes to build 10 billion brand clusters in the long run through mergers and acquisitions agents. For Semir costumes, 2013 may be the beginning of multi brand strategy. 
 > halt or reorganized "/strong" > /p >
 July 26th, Shandong Ruyi technology group listed company Shandong Jining Ruyi Mao < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Limited by Share Ltd issued a notice of suspension, announcements that the company is planning major uncertainties, so as to avoid the company's stock price volatility and safeguard the interests of investors. The company's stock has been suspended since July 29th. 
 since the suspension of trading in July, Shandong has published 4 announcements on the resumption of major asset reorganization for the first time, and 12 times issued a document to publicize the progress of the company's major asset restructuring. As of the day of issue, the stock had not resumed news. 
 according to relevant reports, in August 30th, a company named "Wenzhou Zhuang Ji dress Co., Ltd." was established by the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ". The two shareholders were Jining Ruyi Investment Co., Ltd. and Chuang Ji group, with the contribution ratio of 51% and 49% respectively. 
P > analysis: after a number of financial media speculates, it is not a simple big fish to eat small fish in Shandong, which is not a simple big fish. In the opinion of the reporters, it is intended to arrange the industrial chain and will promote a place in the domestic clothing market. 
 in fact, as early as in 2010, Shandong Ruyi bought Japanese apparel giant RENOWN company through its private placement, becoming the largest shareholder of the company. Coupled with the previous acquisition of Italy brand road, Garner, Ruyi group's layout of Asian and European clothing market ideas gradually clear, and this is the same as Ruyi do global well-known fashion industry group positioning. {page_break} 
 Hai Lan's home backdoor listing 
Less than P, as early as 2012, Hai Lan's home made an application for IPO to the securities and Futures Commission to raise 1 billion 60 million yuan, mainly for marketing and storage network construction. In May 28, 2012, the SFC announced the decision not to approve the application for the initial public offering of the Hai Lan home. The reason was that Hai Lan group, the controlling shareholder of Hai Lan's home, had controlled Keno technology. In 2009 and 2010, 3 main suppliers of Keno technology had business or Capital Dealings with Hai Lan's home and Hai Lan group. The securities and Futures Commission of the SFC held that the independence of Hai Lan's home was defective and therefore did not approve its listing application. 
 by the end of November this year, keno technology announced that the major asset reorganization of the company's issue of shares to buy assets and related spanactions was approved by the merger and reorganization committee of the China Securities Regulatory Commission, and it was conditionally adopted. Therefore, the Limited by Share Ltd of the Hai Lan group's Limited by Share Ltd has successfully landed the capital market. 
 Hai Lan group has three major clothing brands: Hai Lan home, AI Ju rabbit and Bai Yi Shun. Since its launch in 2002, the flagship brand Hai Lan home has triggered a new business revolution in China's clothing market with the nationwide chain, super scale and men's self-service new mode of marketing. Its one-stop shopping mode without interference has also been rapidly recognized by the market. All along, self selection mode, chain operation, and men's clothing at a price have become the three * * treasure of Hai Lan home. 
 analysis: in the face of successful SPA operation mode of H&M, ZARA and other fast fashion brands, Hai Lan's home is not enough to rely on existing sales channels for greater development. How to improve the turnover speed of products, reduce operating costs and shorten the distance between production and customers is worth pondering. With the development of electronic commerce, the spanfer of global industries and the rise of labor costs, the competitive advantage of Hai Lan's family has been shrinking. It is urgent to find the core competitiveness of enterprises. 
 2013, the garment industry has entered a period of real ebb and flow. At this stage, enterprises should analyze their situation calmly, seize market opportunities, adjust their layout, and strive to build their core competitiveness. 
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 CABBEEN and western region camel overseas listing 
 October 28th, CABBEEN Clothing Co., Ltd. listed on the Hongkong stock exchange, marking the first "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "men's wear brand officially entered the capital market. According to CABBEEN prospectus, about 40% of the capital raised will be used to enhance design and R & D capabilities, about 20% for brand promotion and marketing, about 20% for additional self retailing shops, about 10% for improving and upgrading the company's ERP system, and about 10% for working capital and general corporate purposes. 
 it is reported that this "most valuable Chinese designer brand" is also facing a series of risks in entering the capital market. First of all, CABBEEN is too dependent on Cabbeen brand and key designers, and it seems weak in product patent construction. Second, it relies too much on the third party distributors. At present, there are 913 CABBEEN retail outlets in China, of which only two self retailing stores are sold. The sales of products are mainly operated by distributors. This undoubtedly increases the market risks faced by the sales channels. 
 in addition to CABBEEN's listing in Hongkong, the western region camel dress Co., Ltd. was first launched on the Frankfurt stock exchange's main board in October 8th, and the first trading day was held at 9 a.m. local time on October 11th. It is understood that the German Stock Exchange of Frankfurt has strict requirements for high quality and high quality enterprises listed on its main board. The camels in western regions have been listed in the legal form of German joint stock companies and strictly abide by the relevant German laws and regulations. The men's clothing manufacturer Sunbridge was officially listed on the Australian Stock Exchange in November 25th and began trading at 1 p.m. local time in November 27th. {page_break} 
 analysis: overseas listing undoubtedly raises higher requirements for enterprises. On this point, CABBEEN and western region camels have their respective advantages. 
CABBEEN has strong design and R & D capability, advanced information management system and extensive nationwide sales network. The camels in western regions have always maintained a high level of product technology, provided a complete industrial chain service, and sat on the world's top market for stone accessories, P. 
In the face of the global economic downturn and the long silence of A share IPO, many Chinese enterprises have turned their attention to the overseas capital market, and the perfect financial system and complex operation process outside the P itself will give enterprises extra points. As China's financial market reform step by step, we expect that a large number of foreign companies can land A shares one day. 
 Bosideng shows the international fan /p >
In October, Bosideng bought the British men's wear brand Greenwoods for 40 million yuan to further consolidate the market position of Bosideng group in the UK. P Greenwoods has not yet entered the Chinese market, and has 88 "Greenwoods" and "1860" brands in the UK. After the completion of the acquisition, Bosideng owned V Greenwoods Menswear Limited96%'s capital stock. 
 according to Greenwoods earnings report, as of March 31st, the company's turnover amounted to 24 million 416 thousand pounds, a net loss of 2 million 846 thousand pounds. In this regard, Bosideng side said that the acquisition is more valued by the brand's distribution channels. Bosideng can also introduce Bosideng down clothing into the UK market through Greenwoods's distribution channel, and further consolidate Bosteng men's business. 
 in the industry's view, the acquisition of Greenwoods is an important step in Bosideng's "four seasons" strategy. It is also the second major move to implement brand internationalization after Bosideng opened its first overseas flagship store in Britain last October. 
In recent years, with the further blurring of domestic and international market boundaries, more and more fashion brands are trying to enter the international market and create international brands in order to enjoy greater resource allocation advantages in free and fast market elements flow. P Gao Dekang, President of Bosideng, said: "internationalization is the inevitable choice for Chinese enterprises to seek long-term development." 
 analysis: if Semir clothing agent Italy brand is intended for the domestic market, then Bosideng Greenwoods is the overseas market. But to build an international brand requires a stable market environment and long-term investment support. Clothing enterprises are very important when they implement multi brand and internationalization strategies. 
 as Gao Min, chairman of the Han Bo group limited, once said, in 2013, the main task is to make a clear distinction between the independent brand and the international agency brand. That is to say, how to make clear the advantages of each brand, how to balance between the international market and the domestic market, the independent brand and the acquisition brand, and how to implement a clear and comprehensive development strategy are worth thinking. 
 reporter's vision: wandering in the ocean of capital /p >
 China's capital market has bid farewell to the sunny and uncertain 2012, and did not usher in bright sunshine in 2013. Affected by the slow recovery process of developed economies such as Europe and the United States, China's economic growth slowed sharply this year, and China's capital market is expected to fluctuate significantly in the joint market. In the face of such a complex and grim situation, the garment industry, which is in the critical stage of industrial spanformation and upgrading, must solve the problems of excessive competition and poor sales channels in the process of industrial development. 
 for clothing enterprises, brand is the core competitiveness, business entity is the carrier of brand development, and capital operation provides a better development environment for enterprises. This is like a ship sailing on the big sea. A large ship depends on the good helmsman. It is necessary to understand the ship's performance -- the core competitiveness of the brand, and the understanding of the water property -- the rules of capital operation. The goal of a good helmsman is to expand the channel and integrate the industrial chain, so that the ship can run smoothly and quickly, thereby resisting the more severe weather. 
 but in essence, no matter how the capital operation is, the ultimate goal is to build the brand with the help of capital. Water can carry a boat, it can also overturn the boat, the ocean of capital is changeable, the trillion building may collapse overnight, but the value of the brand can be eternal.