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Domestic Brand Clothing Has Become "Sky High Price", Which Is Distressing.

2013/12/7 15:42:00 16

"the price of domestic clothing has gone up a little high over the past two years. Let alone the famous brands in those big shopping malls, the price of clothes in the wholesale clothing market of Beijing zoo has doubled." Beijing white-collar Huang Jing (a pseudonym) is deeply helpless. 
 "not only domestic brands, but also some foreign brands are going up in price." Huang Jing told reporters that two years ago, John&david's sweater was only a few hundred yuan after the discount. This year it will cost about one thousand or two thousand yuan after the discount of Beijing's Yansha orlies. 
 in the view of Ren Li, director of Fashion Marketing Department of Zhejiang Sci-Tech University, the high-end brands in the market are everywhere, and most of them are expensive, but not all foreign brands are value for money. 
According to Ren Li, some foreign brands belong to the cheaper supermarket products. After entering China, they are packaged into so-called high-end products. Some famous brands such as Prada, Boss, Coach and so on, although many products are made in China, the selling price may be higher than that in other countries. P 
"P", "domestic clothing brands raise prices or higher prices will often be questioned or even cold. When prices are basically close, most consumers will still choose those foreign brands." Liu Xiao, who has been engaged in many years of domestic brand clothing retail business in Beijing, is deeply concerned about this. What is the future of domestic clothing brands? 
 clothing multiplier pricing .
 looking at the dazzling but expensive clothes in the shopping mall, Huang Jing sighs that the rate of wage increase is not large now. However, the price increase of domestic a href= "//www.sjfzxm.com/news/index_s.asp" > clothing "/a" has far exceeded its own ability to bear. 
 for this, Zhu Qinghua, a light industry researcher at CIC consultant, told reporters that clothing prices did increase a lot from 20% to 40% compared with two years ago. Different brands, different customer groups, price increases are also different. 
"P >" what is the reason for the rise in domestic clothing prices? 
"P >" Zhu Qinghua said that the main cause of the rise in domestic clothing prices is the rise in raw materials, labor, rent and other costs. These push up the cost of garment manufacturing, and then form a support for terminal retail < a href= "//www.sjfzxm.com/news/index_s.asp" > price < /a >. 
Fu Kui, design director of Beijing white collar Fashion Co., Ltd. believes that the rising cost of raw materials and manpower is the two most important influencing factors. P 
 "the price of domestic cashmere clothing this year has increased by 20% to 30%, which is directly related to the rise of wool and cashmere prices." Fu Kui said. 
 Liu Xiao told reporters that the employees in the clothing retail industry are quite mobile, but many companies are eager to stabilize their employees for sustainable development. In recent years, wages and benefits of employees have been rising. 
 "the increase in labor costs is about 10% to 20%." Researcher Zhu Qinghua said. 
"P" Ren Ren told reporters that the rental of shopping malls in recent years has been rising with the rise of commercial real estate, which will ultimately reflect the price of clothing. 
 according to Liu Xiao, when some clothing brands enter the shopping mall, they will choose to raise their sales prices substantially, because some of them are facing the pressure of huge rents and pressure from shopping malls. Some of them even cost several times as much as the cost. 
 Liu Xiao told reporters that the rents of many large shopping malls are relatively high. Some clothes, such as a href= "//www.sjfzxm.com/news/index_s.asp" > brand "/a", have higher rental fees than their sales volume, and some shopping malls will also draw different proportions according to the turnover of merchants. 
 "many shopping malls in order to maintain their own income, will also take the turnover as the standard for the merchants to strictly examine, if a brand for several months (different shopping malls are different) the lowest ranking, and even may be" persuaded to return "appearance. Liu Xiao said that in order not to be eliminated, some clothing brands may also increase their performance by raising prices. 
"P" Ren Ren also told reporters that most domestic clothing enterprises choose multiplier pricing method, that is, multiplying their cost price by several times to price, the magnification in the mall will be higher. 
 low price foreign brands get up, /p >
"P >, under the soaring price of domestic clothing brand, Huang began to pay attention to foreign brands. She was surprised to find that some of the better foreign clothing brands were even cheaper than the domestic ones. Now she has begun to shift more attention to overseas purchasing. 
 it is learnt that Smith Street business consulting company has compared the prices of 500 products of 50 brands in China and the United States, and the price of clothing sold in China is 70% higher than that in the United States. 
 but in Liu Xiao's view, some high priced clothing brands in China are often not popular. Most of the more popular high priced clothes are still some foreign brands. 
"P" is still very popular about the high price of foreign brands. Ren has expressed some concerns. 
 "now there are some so-called high priced foreign brand clothing. In fact, they are supermarket products in their native land. They are priced at three hundred and five hundred yuan in foreign countries, but they are spanformed into high-end products in China." Ren Li said. 
 many domestic consumers are keen on foreign brands, but few people have really been abroad and know their clothing brands. Some foreign brand suppliers are likely to take advantage of the asymmetric information of domestic consumers, only to publicize their advantages and avoid the price they have in their own country. 
 Ren believes that although the product is truly foreign brand, the overpriced pricing is unreasonable. 
P, a consumer who declined to be named, told reporters that when she went to Germany, she found that Only was a brand sold in a German supermarket. 
 "there are also famous brands such as Prada, Boss, Coach and so on. In fact, many products are made in China." Ren Li said. 
 "its procurement cost, labor cost and management cost have been reduced a lot, or even" volume ", but they are still being sold at the price of their origin. Ren Li doubts this and thinks that such sales behavior should be standardized. 
 according to Ren Li, the regulations on the origin of products are very strict in foreign countries, and they need to be clearly marked. However, as far as the country is concerned, some businessmen often make a lot of fuss about marking the origin. 
 for example, some brands do not write their own Made in Italy, just write a Italy, indicating that their brand is Italy, but the origin is likely to be in China. 
 "the place of origin of a product has great impact on prices, and the profit margins will also be very different." Ren Li said. 
 domestic brands should break through 
 the Beijing white collar Huang Jing chose to fight overseas market for rising domestic clothing brands. According to the reporter, consumers with Huang Jing mentality are not in the minority. 
Liu Xiao, who has been engaged in clothing retailing industry for more than p years, lamented that the price rise of domestic clothing brands was very embarrassing, and the profits of non price rises were declining. 
"P" Ren Ren told reporters that there are many difficulties in running the clothing industry, but not the price increases. The operators have made money. On the contrary, it is generally reflected that the stock is getting bigger and bigger, and the profit margins are getting smaller and smaller. 
 Zhu Qinghua told reporters that in the case of rising cost and terminal retail prices returning to reason, the profit margins of the garment industry have declined, and the profits of franchised stores are between 40% and 70%, while the shopping malls are between 60% and 70%. 
In the view of P, some brands in China are not inferior to foreign luxury brands in terms of design and quality. Consumers always blindly follow the so-called foreign brands. < a href= "//www.sjfzxm.com/news/index_s.asp" > domestic brands < /a > it is difficult to get price recognition. 
 "compared with Italy, the United States and other brands, almost the same raw material products, because the other party's brand operation is good, management and efficient, the other side sells at a price of 1000 yuan is very smooth, the domestic brand 500 yuan are very difficult to sell." Ren Li said. 
"P", even more painful to Ren, is that many consumers actually get some products that are produced in China, but they only carry a logo of foreign products, which in turn affects the development of domestic industry. 
 "in fact, the rising cost of domestic garment brand links should be benign." According to Ren's analysis, we used cheap labor in the past, but now our labor and technology are excellent in the whole world and deserve better wages. 
According to Ren Li, the clothing industry in China once had long and low price competition, making many designers and technicians unwilling to continue to engage in their own industries, and enterprises could not retain outstanding talents. Therefore, few world-renowned brands and designers were produced in China. P 
"P", Ren Li hopes that in the future, people will have better design and management, so that they can better promote the development of the domestic garment industry. 
Zhu Qinghua P finally said that although the clothing industry is not booming, opportunities are often in crisis. With the increase of consumption level, personalized demand is highlighting. High-end custom garments are expected to usher in opportunities for development. Focusing on design, trend and brand development will become the trend of the future development of the industry.