Innovation Is Not A Castle In The Air, But A Down-To-Earth And Bold Development

Can positioning chips be implanted in outdoor clothes? It is more effective to find people for rescue in case of accidents. This is Shanghai clothing Zhang Yizong, the general manager of (Group) Co., Ltd., has a new bold idea. He said that the innovation of Shangfu in recent years benefited from the courage to think and do.

Whether it is the patented technology of fire clothing, or the Italian brand collection store 11PARK, Shangfu has never abandoned the main business of clothing production and import and export trade. The report card handed out by this "counter attack" was that the domestic sales increased by 52% year on year. "Innovation is not a 'castle in the air', but a down-to-earth and bold development." Zhang Yizong stressed to reporters that Shanghai Service Group should always take the name of "Fu".

science and technology

Manufacturing of fire-fighting "battle clothes" upper garment

It seems ordinary and not heavy cloth Put it into the combustion test chamber and ignite it with the specified ignition source for the corresponding time, but it does not turn into ash. In the scientific research laboratory of Shanghai Garment Group, the reporter witnessed an "internal" professional test: this ordinary cloth is actually not ordinary at all.

"This is the material that firefighters wear for fire fighting." The staff "revealed" to reporters: this test is to test the flame retardancy of clothing. "The evaluation of flame retardancy is mainly based on the burning rate of fabric. Only those that meet the standard requirements can be regarded as flame retardant products.".

Not only does it have good flame retardancy, but also it is light and thin. The staff pointed out a group of figures: "By means of multiple protection design, optimization ratio of multiple fibers, combination technology innovation of new composite fabrics and other means, the overall weight of the fire clothing has been reduced by 22%, the thickness has become thinner, and the overall thermal protection performance has been improved by more than 20%, which is the first to achieve the upgrading of this product in China."

Speaking of the fire-fighting "battle clothes" made by Shangfu, Zhang Yizong, the general manager of Shanghai Garment (Group) Co., Ltd., made no secret of his pride: "The lightweight fire suit developed by Shangfu has solved the problem of integrating weight, thickness, flame retardancy, heat insulation, waterproof and breathability. From invention patents, to high-tech achievements transformation projects, to scientific and technological progress awards, this scientific and technological achievement and honor are equal."

It is not only used in the field of professional clothing, but also in the daily clothing of ordinary citizens.

In recent years, many foreign brands have transferred their production orders to Southeast Asia, but the Feida Garment Factory under Shangfu is an exception. Zhang Yizong told reporters that Feida Garment Factory, including Colombia, has undertaken the production of more than 20 well-known foreign brands. "Shanghai's production costs are undoubtedly higher, but big brands pay attention to quality. They value the gold lettered signboard of Feida Factory - the national product inspection free enterprise."

Of course, Shangfu is not willing to just "make wedding clothes" for others. Last month, a new outdoor clothing show was staged in Fuxing Park. Many colorful and fully functional outdoor clothes are not foreign brands, but Shangfu's own brand, "Un usul", or 3U for short.

Although it was not early to enter the market, Zhang Yizong was very confident about "3U": "One thing consumers may not know, Shangfu is the first enterprise in China to use GORE-TEX fabric to produce all kinds of clothing." He even had a more "avant-garde" idea: "In the future, we can try to implant positioning chips on outdoor clothing, so it will be more convenient to find people and rescue people in case of accidents."

fashion

"From out to in" blooms 11PARK

From daring to daring, Shanghai Garment Group's innovation is not a "castle in the air", but a realistic move based on the original advantages.

In this enterprise, which used to rely on foreign trade and export, import and export business accounts for almost half of the annual income, of which export accounts for 95% - 97%. In the severe export situation, Shanghai International Trade and Logistics Service Co., Ltd. started the way of "developing both inside and outside" several years ago.

"The first export of fire fighting clothing has changed the pattern of foreign exchange generation dominated by OEM and OEM for many years." In Zhang Yizong's view, the independent intellectual property rights of Shanghai Service Group can go out of Shanghai and abroad, which is the "face change" of innovation driven economic development mode.

When it comes to "developing both inside and outside", there is one project that cannot be ignored: Italy designer Brand collection store "11PARK". Simplicity delivered in various textures, small freshness preferred by white-collar women... At the flagship store of "11PARK" Sichuan Middle Road, the reporter saw a collection of Italian style fashion and beautiful clothes, and the European charming fashion became close at hand.

Behind this trend of international fashion is the "plot" of transformation and upgrading of traditional foreign trade enterprises.

"Traditional foreign trade companies are familiar with international trade and China's customs import operation process, and have rich foreign customer resources." For the original purpose of creating "11PARK", Zhang Yizong said that as a professional foreign trade enterprise, which earns nearly 200 million dollars in foreign exchange annually through export and enters the list of China's top 500 import and export companies, The import and export companies under Shanghai Garment Group have a keen sense of the changes in the foreign trade situation, actively develop the business of import to domestic trade, and enhance the endogenous growth momentum.