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The Road Of The Core Supplier Of Power Fighter

2013/7/22 21:53:00 33

Garment Industry Garment Enterprise Garment Factory Yihai Dress.

Foshan Yihai < a href= "//www.sjfzxm.com/" target= "_blank" _xhe_href= "//www.sjfzxm.com/" > dress < /a > Limited (hereinafter referred to as "Yihai factory") went bankrupt.

this is a "a href=" //www.sjfzxm.com/ "target=" _blank "_xhe_href=" //www.sjfzxm.com/ "> clothing" /a "factory, which has long been a foundry for men's wear. It is listed as a key enterprise in the official document of the Zhangcha Street office in 2011.

July 15, 2013, in Zhangcha jade belt clothing city, the first floor clothing factory "rumbling" machine sounds particularly loud in the afternoon.

But upstairs, the two storey factory building of the Yihai factory was dead, and the factory was deserted, and the door was tightly locked.

data show that since last year, in the famous knitting town of Zhangcha, more than 600 "a href=" //www.sjfzxm.com/ "target=" _blank "_xhe_href=" //www.sjfzxm.com/ "> textile > /a > garment factories have been closed for work, most of them have reached the end of the life line of enterprises.

billion Hai factory is only one of them, but it is a special one.

In 2004, it started from ODM (Design + OEM), and the list of customers swept across the country's ten largest "a href=" //www.sjfzxm.com/news/index_c.asp "_xhe_href=" //www.sjfzxm.com/news/index_c.asp "men's clothing brand" /a ".

in Zhangcha garment industry, it is regarded as "big brother".

But like many textile and garment factories, it also suffers from the pain of recruitment, foundry pain and financing pain. It once wanted to force the "temporary army" to "enter the factory" to reduce labor costs. It once tried to build its own brand to get rid of the hat of OEM, and even once turned to golf industry to end the pain of industry.

P, which actively seeks breakthroughs, is still unable to solve the problem.

As a result, the problem of successive superposition has been reflected in the capital chain, resulting in a hole of funds and unexpected financing costs. For example, the factory, which had been forced to work for ten years, was killed instantly.

until the time when the Yihai factory collapsed, all those problems accompanying the foundries were not solved.

But there are still thousands of similar foundry factories in Zhangcha, and the fatal problems encountered by Yihai factory are likely to be encountered by Zhangcha's garment enterprises, or they will soon be met.

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the core supplier of the male garment is the highest value when the output value is over 100 million .

in Zhangcha, thousands of "a" href= "//www.sjfzxm.com/news/" _xhe_href= "//www.sjfzxm.com/news/" > textile and garment factory < /a >, Yihai factory occupies a place with strong product design and development capability. In 2011, it was also known as Anthony, Pentium, Everbright costumes and other key enterprises in official documents.

March 2004, Yuan Dong, who was born in technology, led his team to set up the plaque of Yihai garment factory in Zhangcha jade belt garment city. A man's substitute factory in Zhangcha's clothing industry has started here.

< < Zhangcha a href= "//www.sjfzxm.com/" _xhe_href= "//www.sjfzxm.com > > garment industry < /a >, half of the personnel who make product development are brought out by the boss.

Lin Hui, who has worked for many years in the Yihai factory, has said to the author.

The founder's own character has written the gene for the product development and design for the Yihai factory. It has over 20 professional product design and development divisions at the highest peak of Yihai factory, which is a great number in Zhangcha.

It also makes the Yihai factory occupy a place in thousands of textile and garment enterprises in Zhangcha with strong product design and development capabilities.

in the market, this ability has won the popularity of the famous men's clothing brands such as Jin Ba, Qipai, Qipai, Bosideng and so on, and has become their ODM generation factory.

Among them, the biggest customer of "Hai Bao" is the biggest customer of the billion sea factory. "About 6 of the business comes from the power monopoly."

Lin Hui said.

2006, Yihai factory is in the climax of enterprise development.

At that time, the number of workers recruited as temporary recruits was once expanded to nearly 800 people, approaching Zhangcha a href= "//www.sjfzxm.com/" _xhe_href= "//www.sjfzxm.com" > garment industry < /a > the total number of employees of Foshan garment factory, the first tier enterprise Anthony Garment Co., Ltd.

"The output value of the company exceeds 100 million yuan, and the order is never finished."

Lin Hui said that in order to deliver orders on time, Yihai dress has distributed some orders to nearly more than 10 small factories around the world, becoming their "food and shelter parents".

a release date is March 2011, by the Zhangcha Street Office jointly issued by the Guangzhou Academy of Social Sciences, "the Twelfth Five Year Plan for national economic and social development of the high tech Zone", the Yihai factory and Anthony, Pentium, Everbright costumes and so on are also known as the backbone enterprises in the industry, and put forward to take them as the leader and cultivate a number of brand enterprises in the knitted apparel industry.

This shows the universally recognized position of Yihai factory in the industry.

P until 2008, Yihai factory experienced two years' golden age. "In fact, there were many OEM factories that did not work well, but the operation of our factories has been good."

Lin Hui said.

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generation plant entered the meager profit era /p >

2008, textile < a href= "//www.sjfzxm.com/" _xhe_href= "//www.sjfzxm.com" > garment industry < /a > because of recruitment difficulties, began to have to use a large number of temporary workers who pay twice as much as normal workers; in 2009, yarn prices rose 30%; in 2010, the whole industry suffered rent upward pressure.

At the same time, the cycle of the industry's "361" refund rules has been seriously lengthened. The superposition effect of all kinds of costs and the "361" rule of return money, orders for the foundries, become tasteless and abandoned.

recruitment is difficult, temporary employment is prevalent,

After P, 2008, things began to go bad.

"The financial crisis has nothing to do with it. Recruitment is harder than financial crisis."

Lin Hui said.

the report on labor shortage in the Pearl River Delta has been concentrated on various media reports since then.

As a manufacturing capital of Foshan, many labor-intensive industries frequently encounter recruitment difficulties. As is the case with Zhangcha's knitted apparel industry, some intolerable clothing enterprises begin to build factories in inland cities, including a number of Zhangcha garment enterprises including Foshan Everbright costumes and so on. In those few years, they went out to build factories and formed an industry boom in the interior.

Less than P, Yihai factory has not considered moving plants at that time. It has become one of the early enterprises in Zhangcha focusing on how to retain employees, such as Anthony.

Lin Hui recalled that this year, the company began to purchase train tickets for employees, employees rebuilt on time, rewarded, built couples' houses, held staff birthday parties, and so on, and recruited them to cooperate with specialized technical training schools. They trained the recruited recruits. These measures enabled the Yihai factory to rework after the Spring Festival to 80%, and became the only enterprise that could normally start seven in the vicinity of the factory that year.

but no matter whether it is for Yihai factory or the whole Zhangcha < a href= "//www.sjfzxm.com/" _xhe_href= "//www.sjfzxm.com" > textile and clothing < /a > industry, it is impossible to solve the problem of recruitment difficulty.

As a distinct industry in light and busy seasons, especially in the peak season, textile and garment enterprises often need to recruit a large number of skilled hands.

"At the time of 2007, tens of thousands of skilled people in Zhangcha seemed to vanish."

Anthony in costumes and human resources Zheng Zhaobo regrets.

At the same time, an army of temporary workers formed by skilled hands quietly formed.

a skilled "factory worker" has only half of the price of a temporary labor market, but the factory does not deal with temporary social security benefits, including social security.

Even so, there are still more and more skilled workers to run as temporary workers.

"The emergence of temporary workers has made the entire labor cost rise rapidly."

Ceng Xiaofeng, who has been in charge of marketing in Yihai factory for a long time, said.

Yihai factory has tried to train the green hand. But in the first stage, that is, the 20 day pure training stage, ten per kilogram of fabric used for a raw hand exercise, nearly 2000 yuan of fabric cost, and not including accommodation and so on.

The cost of training is too high, which makes the situation of casual workers in Zhangcha textile and garment industry more and more serious.

"we have tried the whole industry to launch a boycott of temporary workers together. We do not need temporary workers to force them into the factory."

Ceng Xiaofeng said, but when the Yihai factory persisted for more than a month, it was impossible for the other colleagues to recruit temporary workers when there was no one to worry about.

In the later stage, the Yihai factory could only be forced to recruit large numbers of temporary workers for a long time. "Temporary workers at the end accounted for at least 1/3 of the number of employees," Lin Hui said.

Under the rules of "P > " 361 ", the order of chicken rib is .

After P, all kinds of cost pressures began to hit the industry.

In 2009, a group of "scalp" who sold the veil in Zhangcha's clothing industry became a millionaire overnight. The price of yarns went up by 30% in the same year, and the rent of factory rent began to rise in the following year.

"The original rent per square meter as long as eight or nine yuan, and even after the rise of some 15 yuan / square meter."

Ceng Xiaofeng said.

manpower cost, raw material cost, rents cost, all kinds of cost of production factors are constantly rising, squeezing the profit margins of products.

In 2011, a report on the media coverage of Yihai factory told the media that a price tag of 10 yuan was added to the cotton vest and the cost of products increased by 10%.

And the prevailing saying in Zhangcha's clothing industry is that the gross profit margin of OEM is generally around 10%.

even so, the foundry factory represented by Yihai factory, after 2009, had to start accepting the hidden rules of the industry's "361" money withdrawal cycle.

in the textile and garment industry's foundries, a "361" refund rule is popular, that is, when the customer orders to the agent factory, it will pay 30% of the money to purchase the fabric, pay the labor cost and so on. When the product is completed, the customer is stationed in the factory's QC (quality inspection) to complete the inspection, as long as the product does not have problems, single sign, 6 of the money will be handed over to the representative factory immediately, and the remaining 1 will be promptly settled after shipment.

but in 2009, the rule changed.

The customer will still pay 30% of the payment when placing the order, but 60% of the original payment will be delayed until 3 to 6 months after shipment. The remaining 10% of the payment will be delayed until the next year.

and in this case, as long as the factory has a slight difference, customers immediately have another reason to delay payment.

Under this unspoken rule, the ODM based billion Hai factory has suffered enormous financial pressure.

"Basically, 10% of the money is the profit of enterprises, and all kinds of costs are rising, but the reflux of money is so slow. The more the enterprise pays, the more nervous the fund is."

Lin Hui said that in the past two years, even before the collapse of the Yihai factory, the OEM orders were regarded as "chicken ribs".

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pformation of self created brand seeks to cross industry redemption all failure, /p >

In the face of these increasing problems that P can't solve, the Yihai factory has embarked on the road of self salvation.

It desperately wants to get rid of ODM and invest millions of dollars in its own brand. However, it suffers from the embarrassment of macroeconomic situation, financial constraints and inability to invest in the future.

It looked at the crowd of people who had made money quickly and spent all their money on the golf experience Hall of 10 million yuan. But the attempt failed to bring it out of the predicament, instead of speeding up the string of death.

In 2009, the central government threw out 4 trillion investment plans, which stimulated the nerves of many Chinese enterprises, including the expansion enthusiasm of Zhangcha's textile and garment enterprises. At this time, the bugle of Foshan's pformation and upgrading has been blown out. Under this circumstance, Yihai factory has taken the first step of self redemption and pformed itself into an independent brand.

in order not to "grab food" with its original customers, Yihai factory has launched a series of brand names for young fashion men's wear, and the main brand is "William Knight".

"The company set up a special force for this purpose."

Ceng Xiaofeng said that the company had high hopes for its own brand, specifically screened 10 people team for a period of more than 3 months of training courses, and then according to the region, the staff assigned to various places, looking for agents.

The idea of billion Hai factory is to spread the market first through the agent system, and then establish the brand's popularity and reputation step by step.

Although many enterprises in the industry were pushing their own brands, Ceng Xiaofeng, who was responsible for the project, found that more than 40 agents had been recruited after a year.

the development of the independent brand seems to be doing well but it stops abruptly.

"Invested millions of yuan to do this brand, but after the completion of investment, it did not continue to invest in brand promotion."

Ceng Xiaofeng has some criticism about this, abandoning the cost of brand promotion, indirectly announces the failure of brand creation.

Only by agents directly to the market, the "William Knight" brand quickly flooded into many unknown brands since then, and almost no information on this brand was found on the Internet.

why suddenly stop the investment in brand promotion, Lin Hui recalls that the first thing was that the company had already faced some financial pressure at that time. What's more, in 2010, there was an incident that made the whole textile industry of Zhangcha and Foshan even chilling. The ten year of the city's children's clothing city suddenly met with the fate of demolition. Many people in the industry interpreted it as their own industry has become increasingly unpopular.

"P", with this kind of thinking, Yihai factory once wanted to move away from Foshan.

The general manager of the company said in a media interview the following year that he had discussed the issue of the plant with Jiangxi and Anhui.

He explained the reason for moving factories as "under multiple pressures, no matter how to increase revenue and reduce expenditure, we can not prevent the downward trend of business operation".

"finally abandoned the idea of moving plants because of the high cost of input."

Lin Hui said.

But Yihai factory still wants to get rid of the difficult situation of ODM, and they once again think of building brand.

Inspired by a small number of golf costumes, this time they thought of golf apparel brands.

After a half year's preparation at the end of 2010, Lin Hui thought that a new brand building battle would take place after the year. Only a month later, Yuan Dong, the head of the company, suddenly announced that he was going to make golf experience hall, and through golf teaching, to promote teaching by P.

"It's so hard to do business."

Lin Hui told the author, after putting forward a new direction, Yuan Dongceng repeated to him that hundreds of people in his factory worked day and night, but not as many as an investment company.

obviously, in 2011, Yihai factory decided to seek a cross industry redemption. In the same period, the fierce a href= "//www.sjfzxm.com/" target= "_blank" _xhe_href= "//www.sjfzxm.com/" > brand clothing < /a > factory YOUNGOR has already refreshed Hangzhou's land pfer price several times, while in Foshan's ceramic industry, it has accumulated tens of billions of funds into the real estate.

but the Yihai factory is still not being visited.

The golf experience Museum in the creative industry park has a property management fee of about 300000 yuan in the first quarter, and it does not calculate other operating costs.

Lin Hui complained, "how many pieces do you have to sell? < a href=" //www.sjfzxm.com/ "target=" _blank "_xhe_href=" //www.sjfzxm.com/ "> clothes" /a "to make it back? And the more heartbreaking situation is that until the Yihai factory was declared bankrupt and liquidation, the experience hall still did not reach the stage of recovery cost.

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falling

the capital chain is dead on the road of financing .

in the textile and garment industry, Yihai factory is a veteran of ten years, but in the capital market, it is a novice.

It did not know earlier that financing costs were higher than the amount of financing, but the failure of many pformation attempts, the meager profits of orders, the excessively high cost of operation of enterprises, made it consume large amounts of capital and even deficit. It had to fill the hole through financing loans, and the excessively high financing cost made the hole bigger and bigger. Finally, it became a boundless black hole and swallowed it in an instant.

whether it was the original OEM costume or the golf experience hall, Yuan Dong's mind was not here at the beginning of 2012.

"P", "last year, he was tired of thinking about how to pay off his debts every day."

Lin Hui told me that the main business was so bad at the time that the investment project had not been achieved. The funds of the Yihai factory had already been severely damaged, and the annual turnover remained in the foundry factory of several million yuan. After several attempts of pformation, it had already consumed a lot of money, and the delay of the "361" money withdrawal cycle, the more busy the main business was, the higher the operating cost that the billion Hai factory had to pay in advance, and the smaller the number of funds on the company's bank deposits.

the prices of some production factors are also increasing. The price of raw materials and labor costs continue to increase every year, and nearly half of the remaining 300 employees before the failure of the Yihai factory are temporary workers.

This is already a precarious business.

2013 years later, the bank began to tighten again. Some of the arrears expired, and the billion sea factories had to borrow money everywhere. After making up the funding hole, the loss of the industry was expanding.

"P > so repeated several times, the hole of capital is bigger and bigger, but the financing channel is narrower and narrower.

Finally, in March of this year, the hole could not be filled. The capital chain of Yihai factory was severely broken, and the company declared bankruptcy.

this factory in the < a href= "//www.sjfzxm.com/" _xhe_href= "//www.sjfzxm.com" > clothing industry < /a > floating and sinking for ten years, has drawn a rest of life.

In the afternoon of July 15th, the sound of the "rumbling" machine in Zhangcha's jade belt was still sounded. The dead billion Hai factory became a hot topic here.