This Summer, The Discount Rate Is Earlier Than In Previous Years.

This summer's discount season is earlier than usual.

In those last seasons, there were also thousands of favorite products of spring and summer, which are now dodge in the corner of the counter, and the striking FINAL SALE card has been hung up.

Most luxury brands offer discounts, 50 percent off of Forragamm fish mouth shoes, 50 percent off of FENDI spring and summer glasses, and even 50 percent off of TODS bean shoes.

Only a month earlier.

It was only in the early August that it became better and better. Now, it is coming to an end.

Such a discount is not surprising.

But this year, everyone seems to be in a hurry to rush out of the goods, from 20 percent off to 30 percent off, and then jump to 50 percent off directly. Some brands even give 70 percent off directly.

No need to fly to Europe. Some people in Hangzhou Amoy up to 50 percent off of the big brands. Many people say that this year's discount is not only far more pparent, but also surprisingly strong.

Half a month ago, CCILY, who worked in a law firm, happened to visit Hangzhou Tower. She saw that TOD S, who had long been in the game, was giving a discount.

CCILY said that brands like TOD 'S and Hermes are luxury items in luxury goods, which are rarely encountered in discounts, and are still such a big discount.

At that time, her heart almost jumped to her throat, and blood poured upward.

She hurried to the counter quickly, picked up her favorite red bean shoes and looked at it again, and the salesman hurriedly said, "Miss, this is the last pair. If it is just your size, it must be the most cost-effective."

CCILY a burst of heartbeat, a look, is 36 yards, just the size of their own.

As soon as she was excited, she hurried the salesman to pay for the bill.

After that, my friend laughed at her for moving too fast, even without trying.

CCILY didn't think so. She said she didn't know how many shoes she had tried.

In the early July, Celine, Gucci, Ferre, Coach and other major brands were already 30 percent off, Fendi 5, Dior, Loewe 5-7, Dunhill 3-7.

According to a well-known brand sales manager, their company usually made a wave of 30 percent off before the end of July, then increased to 50 percent off, but in early July this year, some goods had already hit 50 percent off, many of them were new products that had only been on the market for several months.

In the first 37 months of the hot summer, one side is a model with a fur coat and scarf gloves.

At the CELINE counter of B building in Hangzhou Tower, autumn and winter have been listed on the market.

The industry has already seen it clearly: the discount is ahead of schedule, and the autumn and winter payments can also be released ahead of schedule.

Just like spring fashion week, designers are already releasing the fashion trend of winter in the coming year.

Well, in order to better integrate with the international rhythm and make Hangzhou better in pace with the world, many people are working hard behind them.

Insiders told reporters that as early as mid June of this year, Hongkong Hua Tang company had already begun to send promotional messages to VIP customers.

Many old guests in Hangzhou received this message: Max&co.5-9 folded, Kookai full court 6 fold, MaxMara Part 6-8 fold.

Since the beginning of June, the major players have launched a wave of discount fields. An international first-line brand dealer has revealed that in the past years, people usually offer discounts at the end of June and early July, but this time is earlier than before. About half a month earlier, most of the major brands around it are ahead of schedule.

If the staff of Hangzhou Tower boutique mall is pointing out, "annual discount is usually divided into three waves. The first wave of course is aimed at brand VIP customers, that is, old customers. This is usually carried out within a very small scope.

When the old customers are finished, they will face the public for further discount publicity, which is the second wave of discount.

And the third wave is basically FINAL SALE, the discount is lower, but the style is even less. If we want to amend it, we must have some luck. "

So, in this year's early discount banquet, some people got 70 percent off of Zegna's leather shoes, and some of them got 50 percent off DIOR bags. Some people bought hundreds of dollars of genuine leather wallet.

It's no wonder that someone is going to laugh, and it's more likely than to go all the way to Taobao in Europe.

On the other hand, because of the advance of the discount season, some big brands were able to start the 2008 autumn and winter long new goods in the first ten days of July in Hangzhou.

Hangzhou people finally realized the dream of keeping pace with world fashion without leaving home.

In June, Hongkong launched the "discount" banner. Although this summer festival in Hongkong began in July 1st, it continued until September 21st. But in fact, since June 13th, the department stores in Hongkong, such as Lane Crawford, SOGO, Swire, Harbour City, Times Square and so on, have spontaneously set off the first wave of shopping. Many friends in mid June arrived in Hongkong when they saw that the department store had posted SALE posters, and many newspapers and magazines had already released promotional information.

In June 12th, the store gave VIP customers an invitation to enjoy the 2008 spring and summer holidays and feel the extraordinary experience brought by more than 600 international brands since June 12th.

It was then fully open to all consumers.

In mid June, many big names had already offered a 7-8 discount, and Harbour City and Taigu had more discount.

Some specialized shops, such as Hongkong's famous "eyeglasses 88" eyeglasses store, Coach many glasses have already hit 5-7 fold.

A lot of people made the trip to Hongkong, which was originally scheduled for mid July, early in the early July.

Is big card early discount related to the global economic downturn?

He did not have to go to Hongkong on top of the scorching sun. He did not have to take a more than 10 hour flight to take a long vacation to Europe. He could scour up such a cost-effective single product. In the hearts of many shoppers, Hangzhou was undoubtedly more attractive.

However, many of them began to wonder if there were any secrets behind the big discount.

Some people take the credit card "walking tightrope", "big shoppers" early discounts, stimulating a lot of "Shopaholic" nerve.

Since he received the first message about the big discount in mid June, he has been running to Hangzhou Tower at all times.

A white ICON series of Forragammo leather cowling short wallet, the original price is almost 4000 yuan, now 50 percent off special sale, 1925 yuan.

Xiaomi took it without thinking; a pair of lacquer handbags with the same brand, 50 percent off yuan after 7125 yuan, millet has long looked at this type, think of a lot cheaper than going to Hongkong to buy, a pair of FENDI glasses, actually also participated in the 50 percent off discount, which let millet happy heart opened, look at the price, the original price of 3750 yuan, now is 1875 yuan, millet think about it, feel that the price can still afford it, and this classic is very low-key, wearing a few years will not be out of date, won.

A pair of CELINE's white leather shoes, millet has seen in this spring's several fashion magazines, then was fascinated by both eyes, now this shoe is doing special sale, 2425 yuan can be done.

A woman always needs a pair of shoes that are better for her taste.

Just like this, under the stimulation of the big red "FINAL SALE" everywhere, holding the idea that "such a big discount is rare, it is particularly cost-effective". Xiaomi has been shopping in the mall for less than an hour, and has already received seven or eight samples.

It was a bit annoyed that two credit cards had been brushed up until the credit card was fired.

But finally, a strong sense of shopping satisfaction prevailed.

Big cards are willing to discount, and some people are willing to pay the bill.

Many young white-collar workers such as millet rushed to the heat by the surging climax of the discount, and began to walk the wire in excess of their ability to pay.

However, many people are happy to do so.

Onlylady, a famous female website in China, has even published a research report: the impact of global economy may change the shopping concept of female consumers with fashionable consumption: they will feel that life is the most important thing, and shopping can stimulate their yearning for a better life.

However, psychological experts believe that behind the crazy shopping is depression.

Data show that "Shopaholic" is often the proportion of women overwhelmingly, and half of them will have depression at the same time. These people want to vent their emotions by shopping in large quantities, constantly comparing and accepting courtesy and thoughtful service in the shopping process.

All of these make the whole shopping a wonderful journey.

The global economy is not optimistic. The big players are eager to return the funds. Hangzhou's big name discount in advance is very popular. It is said that it is following the trend of the United States.

According to ANGEL, an American student who often helps us to purchase, we have been selling discounts all over the United States since last Christmas.

The 50 percent off sale of SWAROVSKI Europe, two times in 1 years, is one month ahead of schedule.

Many well-informed purchasing agents have even started preparing the sale craze since then.

ANGEL said that the United States has entered the crazy discount period since June, and the chain stores such as H & M, C & A and ZARA have started a big price dive in the middle of the year. The luxury goods such as Gucci and Coach have also been hit 30 percent off in June, and all kinds of family discounts and media sales of up to 90 percent off can be seen everywhere.

Some people think that discount is common and the key is to appear so many days earlier.

The reporter interviewed a clothing brand agent who ran abroad and in Hangzhou two years ago. He did not deny that Hangzhou's advance marketing trend was indeed affected by the global economy, especially the United States.

"Such a big promotion in previous years can only happen in the 1~2 months after Christmas.

Hongkong's discount shopping has already arrived in June.

It may be that we are all aware of the economic downturn and the weakening of consumption power and so on. We are eager to get rid of the goods on hand to return the funds.

"It is also imperative for big players to make a discount in advance. They actually do not want to see these goods quickly devaluated before they are on the shelf, but there is no way out."

During the interview, a person in charge of Hangzhou Tower boutique revealed that the global economic situation this year is not optimistic. Brand dealers can only quickly sell the goods on hand, and the speed of updating goods will speed up, so that they can truly integrate with the international market.

So, for those first-rate brands that stock up to one hundred million or more, it's a good chance to do promotion ten days and a half earlier.

Many spring and summer products that participate in the discount are still very attractive to consumers. Like many classic knapsack and leather shoes, they will not be out of fashion quickly because of catching up with fashion, plus their own good quality. Buying at a discount is a good deal. "

(US) retailers in March dropped to the lowest level in 13 years, with sales opportunities increasing. In April of this year, large retailers in the United States released their sales figures in March. Except for the growth of discount chain stores such as WAL-MART, the majority of department stores were weak in sales. Statistics show that US retailers' sales in March fell to their lowest level in 13 years.

These rapid decline also directly affect the early arrival of the discount.

From April, department stores and shopping websites in the United States began to hold a "half year big sale meeting". The discount of many department stores can basically reach 6-7 fold, all kinds of women's clothing and children's clothing are all favorable, and some shopping websites offer a certain amount to enjoy free pportation in the United States.

On some of the big shopping websites, Gucci, Fendi, Chloe, Dior and many other big brand bags also have a super low surprise price. They enjoy "10%OFF" on top of the discount and enjoy the highest 4.5 discount.

Question guide: when the last hot sale in Hangzhou is available, hurry up to see the sale of famous products in the 5F Hall of A building, -7, July 22nd, 31, July 22nd, DUNHILL 3-5 fold, CANALI 2-5 fold FERRAGAMO / ESCADA / PAUL&SHARK 3-5 fold PAL ZILERI / FERRE 3-5 fold 40 percent off 40 percent off,