Public Welfare Movies Show Father Love Sales Promotion Products Reveal "Daddy Breath"

If "61" children's Day is the arena of all children's wear brands, then last week's "father's Day" is adults. shoes A small stage with a brand name. Reporters learned that as six or seven months had been a low sales season, some shoe and clothing enterprises played a lot of new tricks through the "father's Day" machine, trying to get a share in the off-season market. However, from the short-term results, the actual income is not large, more than just earn a "shout".

　　 Public welfare movies show father love

A day before his father's day, many viewers watched the film "father and me", with tears in the Wanda film city. It is reported that the movie was produced by BOSSERT Fujian high tech Shoes Development Co., Ltd. and was launched on father's day.

Although the high lever shoe industry mainly produces high-end leather shoes, there is no product in the whole movie. The background of the film is in the late 80s and early 90s of the last century. It tells a story about how the father and his son live together, and then his father is grateful after his son's success. Although the film is not long, he shows his father's selfless tenacity.

Huang Canming, the film's producer and President of huangpin micro film, said the story was inspired by the communication with Mr. Lin, the boss of the high shoe factory. "The story is of course processed by art, but Mr. Lin wants to express his father's love through the movie."

Gao Li Ke shoes executive vice president Huang said that this micro film will be a tough man's feelings and family culture of thanksgiving to conduct in-depth analysis and display, which is highly consistent with the BOSSERT brand positioning.

"More and more enterprises have taken public welfare as a responsibility. This kind of micro film is more likely to arouse the audience's sympathy. The movie that Gao Li gram and we cooperate, just want to tell you: love for father, do not leave any regrets. Huang Canming said, like the hope film before hope, many public interest micro films have aroused a lot of spectators' thoughts, and the market acceptance is even higher.

　 Promotional products reveal daddy's anger.

By investing in public welfare movies, enterprises are concerned about their paternal love. Some enterprises are further subdividing the consumer group, aiming at the "new father" group.

Reporters learned from seven wolves, this year's father's day, seven wolves for the new generation of fathers to do a new activity - "new" Dad's first father's Day!

"On micro-blog, we call on New Dad to tell their own stories. Just for the new father's confusion and confusion, he saw the instant smile of his child, and touched the soft body when he touched it. Speaking of these fragments, you can enjoy the ceremony at the flagship store. Seven wolves responsible person said, because men always have their own way of doing things, even in the matter of raising children, so they aim at the "New Dad" group, let them share their parenting experience and feelings together, also fully show the "man is not only one side" characteristics.

In addition to targeting specific groups, some clothing Enterprises are launching "exclusive gifts". Reporters learned from the emperor's men's clothing that during the father's day, the new shirts and T-shirts will be included in father's Day "exclusive gifts", which can enjoy 50 percent off benefits. In addition, the shops offer full gift giving activities to attract consumers. Qipai men wear micro-blog interactive activities during father's day, and take IPAD fashion satchel as an event gift.

　 The effect of sucking gold is not satisfactory.

As an informal holiday, the effect of "father's Day" is not obvious. Reporters learned from some online shopping platform that only 280 thousand items were sold in the same month as "father" or "father" as the key words. On average, there were only 1 gifts per 1000 Chinese fathers. The treatment was only 1/30 for children when they were "61".

Taobao shopkeeper, who specializes in father's clothing, said: "father's day shopping has increased significantly, but it is far from expected." A lot of Taobao shopkeepers said, father gifts and children's toys, clothes No way.

The survey also shows that many people remember what their children like, what they like, what their mother likes, but they don't know what their father likes. Data show that in the two months approaching the festival, 88% of the people who bought gifts were father bought T-shirts, and only a few people bought special gifts such as fishing rods, shoes, tea sets and so on.