"Mian, You Imagine" Campaign Was Officially Launched In Beijing.

< p > scene activities officially opened the curtain on the ink painting video with Chinese characteristics and the city style show.

"Mian, you imagine" project representative Han Ruike (Richmond S. Hendee) first reviewed the "Mian, you imagine" project in 2012, through the Mian series of micro films and the wide application of social networking platform. The new creative integrated communication mode has attracted more and more consumers.

The theme of the project is about Beijing's simplicity, Chengdu's comfort, Hongkong's high quality, and the health of Hangzhou. It invited four stars to shoot Mian series microfilm, to stimulate consumers' unlimited imagination and share their own understanding of "Mian, you imagine".

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< p > "Mian, you imagine" communication project sponsored by the us a href= "//www.sjfzxm.com/news/index_c.asp" > Cotton Corp < /a > and the international cotton association of the United States, is the innovation of "cotton beyond your imagination" project after 6 years of development and evolution.

The project is aimed at promoting Chinese consumers' understanding of cotton and related applications, promoting the fashion and comfort of cotton through a variety of vivid ways, as well as its innovative application and development in the fields of < a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" and home life, thereby enhancing Chinese consumers' awareness, love and consumption of cotton and cotton products.

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At P meeting, the reporter interviewed Mao Kailin, director of the China International Cotton Association, and Shawn Steiner, director of public relations, Cotton Corp.

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< p > reporter: Ms. Mao Kailin, as a "China hand", according to your observations, what changes have taken place in the lifestyle of Chinese consumers in recent years and what trends will they have? < /p >

< p > Mao Kailin: Nowadays, there are many original designs in China's market.

For example, today I wear this Chinese a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >, also designed by China's < a target= "_blank" href= "//www.sjfzxm.com/" > designer "less than".

This trend began a few years ago, and fashion design embraced innovation. China has become an increasingly fashionable country.

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< p > reporter: what do you think is the difference between Chinese consumers and American consumers in the purchase of < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >?

< p > Shawn: Cotton Corp and the international cotton association of the United States often do some market research. We want to analyze these trends, such as what consumers love and what clothes they want to buy.

According to the survey, there are many similarities between Chinese consumers and American consumers. The biggest similarity is the pursuit of high quality products.

50 years ago, only 58% of Chinese consumers liked shopping, but now the figure is 74%.

Nowadays, more and more people, whether in China or in the US, are willing to spend money on purchasing clothes.

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< p > reporter: what is the difference between the Chinese and American a href= "//www.sjfzxm.com" > clothing consumption < /a > on the choice of material? < /p >

< p > Shawn: in fact, there are many similarities between the two countries' consumption. Now the international cotton prices fluctuate. Some brands and distributors begin to choose some other materials instead of cotton.

But according to some social networks and our survey, some consumers are dissatisfied with the practice of replacing cotton with other materials. In fact, they are willing to spend more money on cotton clothing.

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< p > Mao Kailin: according to my observation, the most valued quality of Chinese consumers is quality. The best and most natural material in their minds is still cotton.

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< p > reporter: is China's cotton price soaring over the past two years? Is there any new opportunity for us cotton? < /p >

< p > Mao Kailin: China's cotton market can be divided into three categories, one is the government reserve, the second is domestic consumption, and the third is processing export.

And the quality of these cotton will also be divided into different levels.

But some high-end clothing brands require cotton in order to ensure comfort and skin care.

That's why we are starting to cooperate with Chinese brands. With the increasing number of middle class people in China, they are more willing to spend more money on quality products.

However, the quality of a href= "//www.sjfzxm.com/news/" > American cotton < /a > is very good and contains no impurities. That is why some high-end Chinese brands will be willing to use American cotton.

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< p > reporter: do you think cotton may become a luxury consumption in the future? After all, the resources are limited, and because of the fluctuation of cotton prices, some enterprises have taken a wait-and-see attitude. < /p >

< p > Mao Kailin: first of all, the demand for cotton will grow larger and larger because the population of the world is increasing.

Secondly, China now advocates a happy and healthy lifestyle, which is inseparable from natural materials and health.

Although there is a tendency to replace man with fiber, some consumers are opposed.

Customers feel that the money they spend is not in line with the expected quality. The quality and quality of the handle and material of the substitute have decreased.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing industry is talking about sustainable development. It includes three aspects, one is to benefit the economy, the two is to benefit the society, three is conducive to ecological environment protection, and the three are indispensable, and lacking one is not sustainable development.

Our industry has always been aiming at achieving these three "advantages".

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P > Shawn: cotton is very consistent with the sustainable development route. We use not only the fiber part of the cotton, but we can make use of the other parts of the cotton plant to make the best use of it.

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< p > reporter: in recent years, India and < a href= "//www.sjfzxm.com/news/" > Pakistan textile industry < /a > are developing rapidly. Will the strategy of the cotton market in Asian market be adjusted? < /p >

< p > Mao Kailin: we represent the international cotton association of the United States and the United States Cotton Corp respectively. We provide comprehensive services for the cotton industry in the United States, so it can be said to be a service oriented organization.

This is why we are promoting the "Mian, you imagine" communication project in China.

The main task of the organization is to promote and promote cotton.

The United States is China's largest exporter of cotton, and India and Pakistan have been improving cotton production in recent years. But what we most proud of is the quality of US cotton because we have a standardized national system which is completed by the United States government and the entire cotton industry.

Through this system, the pactions of < a href= "//www.sjfzxm.com/news/" > cotton < /a > can be traced to the place of origin, so we can directly investigate its responsibilities if there are any problems.

We have very strict standards. In fact, 80%~90% cotton is used for export in the US.

It is because of strict control over the growth environment that the US government has strict requirements for cotton seeds and requirements for food seeds.

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< p > we also have strict management of cotton seeds. For example, the use of fertilizers is also a food industry standard. We prohibit the abuse and destruction of land and ensure that land can be reused.

So this is the difference between cotton production in the United States and cotton production in other countries, which is why we are still the largest exporter of cotton in China.

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