In Those Years We Passed The Release Shoes.

< p > Why do we not find ourselves in the business opportunities of releasing shoes and leaping shoes? Who has ever thought that a new type of release shoes with breathable, waterproof and wearable will become a fashion? Who has ever thought that the release shoes that were mockled as "peasant workers shoes" could sell more than 500 Yuan RMB? < /p >

< p > > appreciate the construction workers' < a href= "//www.sjfzxm.com/news/index_x.asp" > shoes > /a > /p > on the street.

< p > more recently, many fashion websites and forums have been putting on a group of a href= "//www.sjfzxm.com/news/index_x.asp" > shoes > /a > Photos. "Youth weekend" reporter found that the "Ospop" sneakers designed according to Chinese labor safety shoes, commonly known as "release shoes", and these shoes are now very popular in European and American markets.

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The founder of < p > Ospop is Ben Waters of New Jersey, USA.

In 2003, Waters went to Shanghai to expand his family's petrochemical business. He had never had any intention of selling shoes before.

One day, he was walking on the streets of Shanghai. He came to several construction workers. He was fascinated by the shoes he was wearing. They looked a little faded and looked simple, with a word "Gong" on the top, showing a leisurely charm.

Waters asked the workers to take off their shoes and enjoy it.

Later, he bought a pair of "release shoes" himself, and shoes in paper bags, less than two dollars.

Waters saw that the package was printed on the "Sirius shoe factory in Wenxian County, Jiaozuo, Henan".

After a brainstorm, he dialed the telephone of Sirius company.

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< p > you should know that in 1950, the PLA General Logistics Department launched the first military uniform after the founding of new China in China, including < a href= "//www.sjfzxm.com/news/index_x.asp" > release shoes < /a >, and the shoe was swept over the whole country for 50 years.

In twenty-first Century, because of its low quality and low price, it became the symbol shoe for construction workers.

At that time, it was produced by Sirius company, which was mostly worn by construction workers.

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The style of "P >" has been modified more than 50 times < /p >.

< p > Waters and Cui Hua, the boss of Sirius shoe factory, met soon.

At the first meeting, Waters said: "your a href=" //www.sjfzxm.com/news/index_x.asp "> shoes < /a > good, is not fashionable, no fashion can not sell price, if you can make shoes very fashionable, I can sell it to the United States, we both have money to earn, I do not call you OEM, or your brand, I am your agent.

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< p > after 4 years of design running in, Waters and Cui Hua signed a contract in January 2007.

The contract gave Waters a lot of power to sell exclusively to 15 countries and regions in North America and Europe.

"Waters is an excellent businessman who has opened up the US and European markets and sold each pair of shoes to a high price of $75," he said.

Cui Hua told young Weekend reporter.

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< p > retain the traditional "release shoes" classic appearance, and make some improvements to the shoes to make them more comfortable and firm.

The shoe factory has changed 50 times in Waters's "NO" sound, and finally satisfied him: the more humanized rubber base, the more fashionable color, it seems to have a simple beauty.

Waters also hired a shoe designer to design comfortable insoles, and improved the raw materials, appearance and packaging of shoes.

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< p > "before and now the grade is far away."

In the past, we did ordinary domestic shoes, mainly domestic construction workers and migrant workers, and they were 7 yuan or 8 yuan.

Now the shoes sold abroad, including dyes, fabrics, heavy metals volatilization and chemical composition are in line with the requirements of the European and American countries.

Cui Hua said, at present, there are still a lot of domestic production of low class shoes, but only one of them meets the standards of Europe and America.

"This is no longer a relief shoe.

It does not have strong rubber smell and is not smelly enough. It breathes and breathes, and has waterproof function. It is more wearable and comfortable.

If you describe it in one sentence, you will wear it comfortably and lazily.

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< p > according to Cui Hua, Ospop brand release shoes are now expected to visit WAL-MART supermarket in China. Now they can be bought in his shoe factory.

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< p > Waters is exploring various European countries to open up a new market for releasing shoes.

Although the annual sales volume is up to a million pairs, Cui Hua's words are still worrying: "orders on the US side have not yet come down this year, and now the purchasing desire of their citizens is very low. It seems that we are also affected by the economic crisis."

"Once cheap shoes in China are popular in Europe and America, why are we not so rare in the eyes of foreigners?"

Some netizens commented on this.

Another netizen said, "we should learn from the foreigners in an open-minded way to learn Chinese elements, learn design and plan, and learn from useful experiences."

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Less than P, a leap in the golden age, back to the mainland trend, < /p >

< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > leap shoes < /a >: in 2005, the leaps of basketball shoes on Chinese stalls were cheap to 12 yuan a pair, which had been fading away from the "antiques" of people's sight for many years, and they were attracted by a foreigner.

Subsequently, a new "leap" creative team was set up abroad. After planning and packaging, in February 2006, the new "leap" series was born to the European and American markets.

The price ranges from 50 euros to 120 euros (equivalent to RMB 500~1200 yuan / double).

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P shoes: when we were young, we had a very foreign name called "Warrior".

The influence of this name in foreign countries is definitely no worse than that of "Hui Li" in China.

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