Why Does He Jinchang's Shoes Grow In The Top?

Over the past two or three years, the Chinese system shoes In terms of industry, it can be said that it has been difficult for several years. Because the overall economic environment of the domestic economy is not very good, many enterprises and brands are seriously losing money or even going bankrupt. Insiders say "China's footwear industry has entered the ice age". However, while most of the ordinary shoe manufacturers are affected by the economic environment and production and sales have dropped significantly, the "He Jinchang" shoe is still on the upwind. In recent years, it has been developing rapidly with the growth rate of nearly 50%. Why?

　　 First, stick to unique product differentiation.

In the shoe market competition, facing the increasingly serious homogenization phenomenon, shoe enterprises should stand out in the same industry as strong hands, and let the brand stand alone. Blindly follow suit, similar products, prices, image, and even a similar marketing strategy, resulting in the increasingly difficult pressure on survival of shoe enterprises. The "He Jinchang" brand has ingeniously created the first step in China's shoe industry, and the sword has won the attention of the market.

In the 90s of last century, he, the father of high shoes in China, was invented by Mr. Jin Dao (Jinchang). In 1996, Mr. He Jindao founded the first domestic shoe raising brand in China and named it "he Jinchang" with his name, and his reputation as the guarantee of product quality.

The "heightened shoes" in He Jinchang are based on the principle of physical increase, invisible interior heightening design, and no outward appearance of high marks. The height of products increases by 5cm 13cm. It not only opened up a new market place for the party, but also held up the dream of all those who yearned for higher and higher sense. Since its birth, the "heightened shoes" in "He Jinchang" have been destined to become the imitation objects of many latecomers.

　　 Two, adhere to strict quality requirements.

In order to change the world's crude concept of "made in China" leather shoes, "He Jinchang" increased his shoes and concentrated on the shaping of quality. Unlike some of the shoe brands in the shoe market, they are still happy to find the tricks of the shoe factory. "He Jinchang", from the beginning of its creation, resolutely organized its own shoe raising factory, so as to ensure its quality from its roots.

Relying on the fine manufacturing techniques and strict production processes that are still the only professional shoe raising factory in China, "He Jinchang" has brought the products on the comfort level completely different from those of other products. For example, increasing the level of high-rise products, temporarily pressing the advantages and disadvantages of the material, let alone the model. Most other brands have a shoe with a size of six yards, which can not be completely matched with the shoe type, let alone the foot type; and "He Jinchang" corresponds to each shoe size with different models and better adhesion.

Three, adhere to the precise market positioning.

At present, the high-end shoes on the market, positioning high-end high-end only "Ho Jinchang" a brand. Other brands are competing for the middle end market. The price is mainly concentrated in 200-500 yuan. The most important price range of He Jinchang is 500 - 1500 yuan, and the price is slightly higher than other brands. First of all, there is a difference in the selection of materials: other brands are limited to canvas, microfiber, two layers of cowhide and shaving cowhide. Such materials determine the limitations of quality; while "He Jinchang" adopts the quality of fetal cowhide (the king of leather upper leather) and the first layer of calf leather. Leatherwear And environmental protection to wax wax, natural striped cattle hide and other imported high-grade leather.

Good material, and then refined and elegant style, elegant and noble as a whole, "Ho Jinchang" has become the pronoun of mature men's image and wisdom. Four, the intrinsic value of adhering to the taste is not only that the products show a calm, calm, flexible and informal style, but the "Jinchang" brand is also condensed and precipitated the unique brand culture -- cultivating oneself and treating high quality products, and taking the lead in realizing the leap from functional demands to cultural demands in the industry.

What is "self cultivation, high quality, energy"? A pair of "He Jinchang" heightened shoes, heighten the top, not only the height of the wearer, but also his essence, spirit and spirit. As the quality of energy integration after the pursuit of excellence, it is the upgrading of the energy and realm of "maker" and "wearer". It is also the pursuit of "Jinchang" brand consistent and unswerving. The current slogan of "Ho Jinchang", "finding the sense of a superior person", reminds and hints that the manufacturer and the wearer must have a higher level in dealing with matters, morality and wisdom. This taste, this style and this way of life make the "Jinchang" brand have an extraordinary charm.

To put it simply, it is the "heightened shoes" in Jinchang, which determines the success of the brand. At present, "He Jinchang" has more than 500 global shoe stores, and its products are exported to many countries and regions such as Europe, the United States, Japan, Korea, Southeast Asia, Western Asia and so on.