CHIC Professional Platform To Enhance The Visibility Of Cluster Brand

Since 2002, China Textile Industry Federation and China Garment Association have begun pilot projects of textile and garment industry cluster in the industry. Now, 187 textile and garment industrial clusters have been named as famous towns of textile and clothing. The pilot work of industrial clusters has gone through 10 years. In the past 10 years, we have not only accumulated rich experience, but also achieved excellent results. Nowadays, the development of textile and garment cluster is more vigorously promoted by local governments. Meanwhile, the leading enterprises and small and medium-sized enterprises have also formed a positive influence.

As the saying goes, a chopstick is broken, and a bunch of chopsticks is clumping together. The development of China's garment industry is not achieved by one or two enterprises or several well-known domestic clothing brands. More industrial clusters are needed to mobilize the team effect and drive the surrounding enterprises to stimulate the local economy. Enterprises need government support, and Chinese clothing needs government support as well. The development of industrial clusters in the past 10 years is obvious to all. In the history of Chinese clothing industry clusters are indispensable.

Many people who first listen to the word "cluster" can only literally understand the meaning of "assembling into a group", but what is inside or what they do not know. Because we do not understand the connotation of these two words, we can not understand the importance of cluster to industrial development. In fact, every industry cluster template has its regional characteristics and development scale. These special appearances are distributed in the national layout. Only in the days of March will they gather in the China International Clothing and Accessories Fair (CHIC).

In November 26, 2012, the China clothing association promulgated the "China garment industry demonstration cluster" in Humen town of Guangdong province. These 10 clusters include China's famous leisure and clothing cities Fujian, Shishi, China's famous town of women's clothing, Humen town of Guangdong, China's famous brand clothing manufacturing town, Cha Shan town of Guangdong Province, China's famous town of leisure clothes, Shaxi Town, Zhongshan City, Guangdong City, China's famous swimsuit City, Xing City, China's famous city of leisure wear and clothing, and the famous city of China's export garment manufacturing, the famous city of garment manufacturing in China, the famous city of garment manufacturing in China. These clusters are very familiar with CHIC, because most of them are exhibiting CHIC every year, and many well-known brands in the cluster are throwing olive branches to the national market, franchisees and suppliers through CHIC platform. "Dalang, Humen, Shaxi, Shishi, Zhili and other garment industry clusters will also gather in next March's CHIC, or display brands or provide professional processing solutions for brands, so cluster development is indeed closely linked to CHIC." CHIC related responsible person said.

　　 Those who are allied with CHIC

Looking at the development of CHIC in the past 20 years, industrial clusters play an indispensable role in this magnificent picture. From the beginning of several enterprises' "cold shoulder" to dozens of enterprises' "scrambling for the first time", and now the division of labor is more detailed division of publicity, many clusters participate in the CHIC at the same time, also for the internal enterprise made a comprehensive adjustment. Take Haining as an example, Haining leather fur is not strange in the whole country. A common county-level city, because it owns three pillar industries such as leather clothing industry cluster, warp knitting industry cluster and home textile industrial cluster, has become very important in China's textile and garment industry. During the CHIC every year, the strong attack of "Haining leather Legion" impressed many professional audiences. "Because CHIC has seen the trend of fur in the past two years, we have gained more understanding of the new concepts and products of the fur industry, so we hope to join some excellent fur brands and develop with them." It is clear that some of the information from the northern professional audience has been satisfied with the information obtained from CHIC.

And from Guangdong Province Dongguan City The town of Cha Shan was recognized by the China Textile Industry Federation and the China clothing association in November 2010 as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns", and has won the title of "famous brand garment manufacturing town in China". It has become the only "famous brand garment manufacturing town in China". In the past two years, tea hill has taken the honor of "famous brand of Chinese clothing manufacturing", and has participated in the exhibition with CHIC.

"China International Clothing and Accessories Fair" is the most influential and influential clothing event in Asia. It is the weathervane and barometer of the garment industry in China and even the world. The tea hill town committee and the town government have also been actively grasping this platform for the grand ceremony of clothing, organizing clothing enterprises to attend the clothing exhibition in Beijing and convening the brand clothing conference, vigorously supporting enterprises to base themselves on the mainland, innovate and upgrade, develop the mainland market and seize international business opportunities. The relevant leaders of Cha Shan town said in an interview with reporters.

It is not hard to see that most of the industrial clusters with cluster size effect have been in recent years. CHIC It will shine brightly, and the prosperity of CHIC is closely related to the continuous growth and development of industrial clusters. In addition to the above two clusters, Humen, Dalang, Junan, Shishi and other well-known clusters have become the familiar faces of CHIC every year. They are relying on their own advantages to attract investment and expand brand influence on the CHIC professional platform. They not only enhance the popularity of the cluster brand, but also attract more attention.

　　 Future clusters must be transformed and upgraded.

The effect of close integration between enterprises and the government is remarkable. However, in China's apparel industry clusters, there are still many small and micro enterprises that do not solve the problem of "food and clothing", how to help these small and micro enterprises grow and develop, and the transformation and upgrading of clusters are urgent problems for many local governments. It is gratifying to note that many clusters have entered the operational stage of transformation and upgrading, and have achieved good results.

Take Humen town of Guangdong Province as an example, the famous Chinese women's clothing Town, which has a high reputation in the industry, attaches great importance to improving the competitiveness of the clothing brand in the process of transformation. "How to demonstrate the competitiveness of clothing brands? The first is to win with quality, the second is to improve the technical content of Humen clothing, and the third is to improve the personalization of Humen clothing. Technology content and personalization are important magic weapons for building Humen's clothing brand. Fu Guangwei, deputy director of the China Textile Information Center, who is very familiar with the development of Humen's garment industry, has expressed his views.

As for the future vision of the development of Humen's clothing industry, Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, Secretary of the Humen town Party committee and chairman of the town people's Congress, also have a clear idea: "standing at the new starting point, we will focus on the two leading bodies of YISHION and Humen Fumin group, and play a good combination of boxing, accelerate the construction of major industrial clusters, and further enhance the prestige of Humen's clothing and accessories. We will do our best to build the ten major platforms, such as the national innovation cluster center of Humen, optimize public services and lead the development of Humen's clothing and clothing to the high end. We will promote cross-strait integration, promote digital production and networking sales, improve the design capability in accordance with industrial informatization and information industrialization, and create an international brand of Humen industrial clusters to enhance the value of the brand.