The Electricity Supplier Brings Opportunities And Challenges, Knocking The Commercial Real Estate Alarm Bell.

< p > online shopping has become a new way of shopping. It has posed a real challenge to traditional retail business.

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< p > reporters interviewed consumers, merchants and experts in the industry. Although they had different views in their eyes, they all thought that the functions of physical shops were challenged, and the electricity supplier had sounded the alarm for commercial real estate.

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< p > < strong > the price of consumer online shop is attractive, < /strong > /p >

< p > "the cost of a physical store is high, and the price of goods can not be reduced naturally.

Online stores do not need rent, and the cost of hiring staff is also very low. The total cost is low enough to be ignored, and the damage of the price is certainly amazing.

Ms. Xie, a Taobao platinum member, told reporters that she started on the Internet Taobao from 2009, and currently "a href=" //www.sjfzxm.com/news/index_x.asp "> online shopping < /a > is the main way of her shopping.

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< p > we know that the characteristics of "no rent", "zero inventory" and "24 hours business" make the shop full of vitality.

Since the launch of some shopping websites such as Taobao and Dangdang, online shopping has broken the traditional business mode, and has had a huge impact on the traditional business marketing concept, management mode, price system, operation mode, logistics and distribution, and so on. The main influence is to change the shopping habits of many young consumers.

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< p > "the most obvious is the price shock. The online store has a price advantage to a certain extent. Because of the channel reasons, the physical shops are losing some of their prices.

However, the physical shops can provide physical objects, things are more novel, shopping faster, which is unmatched by online stores.

In the eyes of MS sun, the more attractive price is the main reason for most people to choose online shopping. Due to the increase of online stores and the growth of network sales, there is no doubt that the operation and development space of the entities will be compressed.

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< p > < strong > the ratio of merchant net sales is much lower than that of entities < /strong > < /p >

< p > "many young people like me don't like being restricted, so they choose to start their own business, but nowadays business is difficult to make every day, new products are found online, and the price is cheaper." a href= "http://pop.sjfzxm.com/popimg/fz/ index.aspx" > entity store < /a > advantages are shrinking.

A boss who runs a clothing store in Hua Shi Culture Street told reporters that the shop is like casting a net, but the entity shop is fishing with bamboo poles.

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< p > consumption of online shopping is relatively single. Its relative consumption is relatively small and can not replace department stores and shopping centers. Therefore, high-end urban complex with retail, catering, leisure and entertainment is relatively less threatened by online stores.

Central South Shopping Mall Manager told reporters.

At present, network retail accounts for only 4% of the retail sales volume of the society, accounting for far less than the sales volume of the physical stores. However, there is no doubt that the shop terminated the exclusive age of the shops.

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< p > reporter found that the products that were hit more by online stores were generally controlled by quality < a href= "//www.sjfzxm.com/news/index_c.asp" > sportswear dress brand < /a > cosmetics and so on, while gold, jewellery, catering and so on were very limited.

However, most of the respondents said that with the continuous development and improvement of information technology and the external conditions such as telecommunication charges, the online stores will occupy a heavier part in the market sales, and the challenge to the traditional business mode will also be intensified.

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< p > < strong > expert electric business brings opportunities and challenges < /strong > < /p >

< p > to the impact of online store development on physical shops and commercial real estate, Li Guozheng, director of the index of central China branch, pointed out that online shopping has become a new way of shopping. It has posed a real challenge to traditional commercial retail, such as the department store with main clothing, shoes and hats, and the most obvious impact.

Obviously, because of the decline in turnover and profits, it will inevitably affect the rental and long-term value performance of such commercial real estate.

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< p > < < a href= > //www.sjfzxm.com/news/index_f.asp > > the value of the shop < /a > lies in its irreplaceable function. When a shop does not have any cost to have its function, some small and medium-sized businesses will not be willing to spend a lot of money to open a physical store, which will indirectly affect the leasing of shops.

Cao Xuankun, a commercial real estate planning company, thinks that shops will not affect the prices of shops for at least a short time. But with the continuous improvement of online shopping system, the impact of online shops will be even greater.

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< p > at present, the combination of online and offline has become a new development trend.

Li Guozheng thinks: the rise of online shops has brought challenges to the planning, design and investment of traditional shops, and has also contributed to the corresponding pformation, adding new commercial real estate opportunities, such as some comprehensive office industrial parks specially designed for Taobao sellers.

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< p > nowadays, the development of electric business has been overwhelming. It is not difficult to find that on the basis of in-depth study of online shopping, development enterprises are more inclined to build a commercial complex. Through the combination of different formats, such as increasing consumption of restaurants, KTV cinemas, sports venues and other experiential consumption, it is necessary to ensure the introduction of customer sources, support the rent and price of projects, and avoid the impact of single format Commerce on online shopping.

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< p > < strong > the electricity supplier rings the commercial real estate alarm bell < /strong > /p >

< p > this thought that we can only buy products with high cost performance on the Internet.

A friend opened a children's dance training room. She spent less than a month from site selection, renting, decoration, and business opening, and there were all kinds of images, walls, rules and regulations, banners and so on.

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< p > everything seems to be very simple in the eyes of friends, because there is a network.

Many people may like me, hate and love online shopping, want to buy cheap things, and hope that they can enjoy the experience of shopping, which is obviously impossible to have both.

Nowadays, more and more people are joining the army of online shopping. The products and services provided by online stores are becoming more and more abundant. < a href= "http://fz.sjfzxm.com/" > network retail volume < /a > the proportion of retail pactions is increasing.

The rapid development of electricity providers is obvious to all.

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< p > for the impact of the development of Electronic Commerce on commercial real estate, we have increased the proportion of planning and planning from the developers to eat, drink, play and so on, and brand businesses have created self operated e-commerce. It is easy to see that e-commerce will surely divert traditional business cakes and will become more and more obvious in the later stage.

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< p > from now on, although WAL-MART, Suning and other shopping centers have entered e-commerce, but the real business is still a sunrise industry. Even in developed countries such as the United States, physical business still has its own value.

However, it is undeniable that the development of e-commerce has already robbed customers and squeezed profits for the real business, so strengthening customer experience has become a way out for commercial real estate.

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